Replacement Guide

How to Build Your Own Mailchimp

Replace Mailchimp with a custom build. All-in-one marketing platform to help small businesses grow

Weekend Project
3 features5 integrationsOne weekend

Estimated Timeline

Based on 3 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.

1
Setup & scaffolding
2 hours
2
Core features
4-6 hours
3
Polish & deploy
2 hours

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Resend

Transactional and marketing email delivery

Key Features to Replicate

Top features across 1 categories. See all 3 features

General(3 features)

Analytics

Track and analyze campaign performance

Automation

Automate repetitive tasks and workflows

Email Marketing

Create and send targeted email campaigns

Cost Calculator

Keep Paying Mailchimp

Monthly$11/mo
Yearly$132/yr
5-Year Total$660

Build It Yourself

Est. Build Time~0 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$132
DIY
$240
3 Years
SaaS
$396
DIY
$720
5 Years
SaaS
$660
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 3 features at very easy complexity.

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