How to Build Your Own Brevo

Comprehensive email analytics including open rates, click rates, bounce rates, unsubscribe rates, and conversion tracking. Compare campaign performance over time, benchmark against industry averages, and generate exportable reports. Includes campaign attribution tracking across multiple channels.

Standard campaign analytics available on all plans including open rates, click rates, delivery rates, bounce rates, and unsubscribe tracking. View real-time campaign performance dashboards and export basic reports for analysis.

Compare the performance of multiple campaigns side by side to identify top performers and optimization opportunities. Analyze engagement metrics, conversion rates, and revenue attribution across different campaigns, audience segments, and time periods.

Visualize where recipients click within your emails with interactive heatmap overlays. Identify which links, buttons, and content areas generate the most engagement. Use heatmap data to optimize email layouts and CTA placement for future campaigns. Available on Standard plan and above.

Track conversions across email, SMS, and other channels to measure campaign ROI and marketing attribution. Set up conversion goals based on purchases, form submissions, page visits, or custom events. Attribute conversions to specific campaigns and automation workflows.

Built-in phone system for making and receiving calls directly from Brevo. Click-to-call from contact profiles, deals, or company pages. Includes call recording, call logging, and contact information access during calls. Available with Sales Pro and Sales Advanced packages.

Built-in video calling solution for hosting meetings without requiring a third-party app. Schedule and launch video calls directly from the Meetings feature. Supports screen sharing and meeting recording for team collaboration and client interactions.

Online appointment scheduling tool that lets clients book meetings through customized booking pages with real-time availability. Supports face-to-face, phone, and video call meetings. Host video calls using Brevo's built-in video conferencing or integrate with Zoom and Google Meet. Monetize meetings and create no-show, cancellation, and late policies.

Securely collect payments when clients book meetings. Set pricing for consultations, services, or coaching sessions. Create no-show and cancellation policies with automatic refund rules. Integrates with payment processors for seamless transaction handling.

Automate repetitive sales tasks like deal stage updates, follow-up reminders, task assignments, and notification triggers. Create rules based on deal properties, time-based conditions, and contact behavior to keep your sales process moving without manual intervention. Available with Sales Essentials add-on.

Allow customers to rate their chat experience with satisfaction scores after conversations end. Track agent performance and customer satisfaction trends over time. Use ratings data to identify training opportunities and improve service quality. Available on the Conversations Pro plan.

Create automated chatbot scenarios to handle frequently asked questions, qualify leads, and route conversations to the right team members. Build conversation flows with branching logic, quick reply buttons, and automated responses. Available on the Conversations Pro plan.

Receive and respond to Facebook Messenger conversations directly within Brevo's universal inbox. Manage all social messaging alongside email and chat for unified customer communication. Available on the Conversations Pro plan.

Manage Instagram Direct messages within Brevo's unified inbox alongside other communication channels. Respond to customer inquiries from Instagram without switching between apps. Available on the Conversations Pro plan.

Embeddable real-time chat widget for your website that lets visitors communicate with your team instantly. Customize the widget's appearance to match your brand. Chat history is preserved for returning visitors. Unlimited conversations available even on the free Conversations plan.

Automatically enrich contact and company profiles with additional data points using AI. Fill in missing information like company size, industry, location, and social profiles to create more complete customer profiles for better segmentation and personalization. Available with Sales Essentials add-on.

Generate email subject lines, body copy, and marketing content using AI directly within the email editor. Provide a brief description or prompt and receive multiple content variations optimized for engagement. Supports multiple languages and tone adjustments. Available on all plans including Starter.

Use Aura AI within Conversations to generate responses, summarize conversations, and suggest replies to customer inquiries. Helps agents respond faster and more consistently while maintaining a natural, helpful tone. Available across all Conversations plans.

AI-powered analytics tool that helps analyze campaign performance, identify trends, and provide actionable recommendations for improving marketing results. Ask questions in natural language about your data and receive insights and visualizations. Available on Professional plan and above.

Machine learning algorithm that analyzes individual contact engagement patterns to determine the optimal send time for each recipient. Automatically schedules email delivery to maximize open rates and click-through rates based on historical behavior data. Available on Standard plan and above.

Enterprise data management platform for unifying and activating customer data from multiple sources. Import data from any database, data warehouse, FTP, or via API into a single platform. Features universal data models, identity resolution, data preparation rules, and scoring libraries for smarter marketing.

Build custom integrations with data warehouses, ETL tools, and business systems using Brevo's API and webhook infrastructure. Support for FTP imports, database connectors, and streaming data ingestion for enterprise-scale data synchronization. Available on Enterprise plan.

Create custom data objects beyond contacts, companies, and deals to model your specific business data. Define custom fields, relationships, and hierarchies. Use custom objects in segmentation, personalization, and automation for advanced data-driven marketing. Available on Enterprise plan.

Clean and reformat imported data using no-code recipes before it enters your marketing workflows. Standardize phone numbers, normalize email addresses, enrich missing fields, and apply custom transformation rules. Ensure business-ready data quality without developer intervention.

Configure custom deduplication rules to create a single unified ID for each customer across all data sources and channels. Merge contact records from different touchpoints into comprehensive customer profiles. Resolve identity conflicts with configurable matching rules.

Send campaigns and transactional emails from your own dedicated IP address to build and maintain a sender reputation independent of other Brevo users. Dedicated IPs are available as an add-on for $251/year and are included free with Enterprise plans.

Visual no-code email builder that lets you drag and drop elements like text, images, buttons, social links, dividers, and entire sections directly into the email canvas. The redesigned 2025 editor features improved performance, reorganized menus, and smoother navigation. Supports custom HTML blocks inline with drag-and-drop content for advanced customization.

Personalize emails using dynamic fields such as first name, company, purchase history, and custom attributes via double curly bracket syntax. The dynamic content block enables data-driven email sections that change based on recipient attributes, enabling highly personalized messaging at scale without creating multiple campaign versions.

Create and send bulk email marketing campaigns to segmented audiences. Supports scheduling, A/B testing, and personalization with dynamic content fields. Campaigns can be sent immediately or scheduled for optimal delivery times. Track opens, clicks, bounces, and unsubscribes with detailed analytics.

Built-in tools to maximize email deliverability including dedicated IP addresses, domain authentication (SPF, DKIM, DMARC), email validation, and reputation monitoring. Brevo guarantees a 99% delivery rate for transactional emails with deliverability specialist support on Professional plans.

Customize transactional email templates with dynamic customer data including names, prices, product details, order numbers, and any custom attributes. Use Brevo Template Language with conditional logic to show or hide content blocks based on recipient data.

Unlimited retention of transactional email and SMS logs for compliance, audit trails, and message history tracing. Access delivery status, open tracking, click tracking, and bounce information for all sent messages without time-based expiration.

Brevo's ready-to-integrate inbound parser converts incoming emails into structured data, enabling two-way email communication. Parse reply emails to extract content, attachments, and metadata for automated processing in your applications.

Send real-time transactional emails triggered by user actions such as order confirmations, password resets, shipping notifications, and account updates. Supports both SMTP relay and RESTful API delivery methods. Guaranteed 99% delivery rate with unlimited log retention and outbound webhooks. Available on all plans.

Send real-time SMS notifications triggered by user actions and system events. Deliver order confirmations, appointment reminders, OTP codes, and status updates via SMS API. Supports global delivery with per-message pricing that varies by destination country.

Create dynamic contact segments based on demographics, email behavior, purchase history, website activity, and custom attributes. Segments update automatically as contacts meet or leave certain conditions. Combine multiple criteria with AND/OR logic to build highly targeted audience segments for personalized campaigns.

AI-powered segmentation that identifies customers likely to engage with specific campaigns or convert on particular offers. Uses machine learning to analyze engagement patterns and predict future behavior, automatically creating high-value segments without manual rule configuration. Available on Professional plan and above.

Import contacts from CSV files, copy-paste, or API integration. Automatic deduplication and field mapping during import. Export contacts and segments for use in external tools. Supports scheduled imports from FTP servers for enterprise data synchronization.

Organize contacts into lists and apply tags for flexible categorization. Create static lists from imports or manual selection, or dynamic lists that auto-update based on contact attributes and behavior. Use tags for granular categorization that works alongside list-based organization.

Assign scores to contacts based on their engagement level, website behavior, email interactions, and custom criteria. Apply scoring models like RFM (Recency, Frequency, Monetary) or LTV (Lifetime Value) to prioritize leads and personalize marketing strategies. Available on Professional plan and above.