How to Build Your Own Braze

Enforce brand guidelines and template standards across all campaigns.

Pull dynamic content from external sources to personalize messages in real-time.

Create reusable content templates and dynamic blocks for consistent messaging.

Visual email builder for creating professional emails without coding.

Pre-designed, responsive email templates for faster campaign creation.

Display contextual messages, surveys, and content blocks within mobile and web applications.

Create in-app feeds and notification centers for personalized message delivery.

Send coordinated campaigns across email, SMS, push notifications, and in-app messages.

Send rich, targeted push notifications to iOS, Android, and web users.

Create and manage SMS campaigns with compliance tracking and keyword management.

Understand campaign contribution to conversions with multi-touch attribution.

Analyze user cohorts over time to understand behavioral patterns and trends.

Track custom user events and behaviors specific to your business model.

View detailed analytics on campaign performance, engagement rates, and ROI.

Track all messages sent to users with detailed delivery and engagement metrics.

Visual drag-and-drop interface for building complex, multi-channel journeys.

Design and automate multi-step customer journeys across all touchpoints.

Trigger immediate campaign actions based on real-time user behavior and events.

Send data to external systems via webhooks triggered by user behaviors.

Stream user behavior and engagement data to data warehouses and analytics platforms.

Define and capture custom user attributes to power advanced segmentation.

Unify customer data from multiple sources to create a single customer view.

View and manage detailed customer profiles with interaction history.

Leverage machine learning to determine optimal send times and content personalization.

AI-driven feature that automatically selects the best performing message variant.

Use machine learning models to predict customer churn, lifetime value, and engagement propensity.

Sync segmented audiences to advertising platforms for retargeting campaigns.

Pre-built connectors for syncing data with popular marketing and analytics platforms.

Access to vetted third-party extensions and integrations through the Braze Partner Cloud.

Manage product catalogs and inventory for personalized product recommendations.

Automatically personalize message content based on user attributes and behaviors.

AI-powered product recommendations based on user behavior and preferences.