How to Build Your Own Adobe Journey Optimizer

Marketers can use generative AI to create and fine-tune engaging, on-brand content without leaving their existing workflows.

Generate copy, images, content blocks, and full HTML email for your campaigns based on prompts, campaign content, and marketing objectives.

Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone, and communication strategies.

Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.

Automate data onboarding and management with Data Engineering Agent.

Build and automate multi-step campaigns for product launches, seasonal events, daily promotions, and business milestones.

Respect and protect your customers with enterprise-level data privacy and governance tools.

Journey Optimizer supports GDPR compliance, integrates with CNIL-aligned governance policies, and ensures data minimization and purpose limitation through real-time enforcement.

Determine and initiate the next-best experience for each customer automatically using customer context and built-in intelligence.

Visualize and monitor in real time how customers are moving through journeys.

Manage, find, and distribute all digital assets for cross-channel messaging and content creation from one centralized location. The natively embedded repository lets teams easily access digital assets for faster content creation.

Effortlessly create, manage, rank, and enrich audiences using a visual, no-code, canvas-based workflow.

Design, automate, and deliver high-impact campaigns that engage customers across channels with real-time data, intelligent workflows, and built-in controls from one powerful canvas.