Smile vs TrueLoyal
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Smile offers fewer features (54 vs 63) and more integrations (6 vs 3). Starting price: Smile at $79/mo vs TrueLoyal at Contact Sales. Smile has 54 unique features while TrueLoyal has 63 unique features, with 0 features in common.
| Smile | TrueLoyal | |
|---|---|---|
| Category | Financial Management | Financial Management |
| Total Features | 54 | 63 |
| AI-Powered Features | 0 | 11 |
| Starting Price | $79/mo | Contact Sales |
| Pricing Tiers | 5 | 1 |
| Integrations | 6 | 3 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 90% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Smile | TrueLoyal |
|---|---|---|
| AI-Powered Loyalty | ||
| Churn Prediction | ||
| Cohort of One | ||
| Natural Language Audience Discovery | ||
| Predictive Consumer Insights |
Administration (2 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Admin Roles | ||
| Audit Logs |
Analytics & Reporting (10 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Analytics Page | ||
| Custom Reports | ||
| Financial Reports | ||
| Full Data Exports | ||
| Loyalty Benchmarks | ||
| Performance Benchmarks | ||
| Points & Referral Insights | ||
| Pre-built Loyalty Reports | ||
| ROI & CLV Insights | ||
| VIP & Member Segment Insights |
Checkout (2 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Checkout Extensions | ||
| Redeem Points at Checkout |
Communications (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Email & SMS |
Configuration (1 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Points Expiration |
Core Features (4 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Loyalty Hub | ||
| Points Program | ||
| Referral Program | ||
| VIP & Membership Program |
Core Platform (0 vs 7)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Advanced Business Rules Engine | ||
| B2C, B2B, and B2B2C Support | ||
| Fully Customizable | ||
| Incentive Engine/Rewards Catalog | ||
| Multi Dimensional Loyalty | ||
| Omnichannel Loyalty | ||
| Omnichannel Program |
Customization (2 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Add Smile to Store Navigation | ||
| Dedicated Loyalty Page |
Data Analytics (0 vs 2)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Cross-channel Progressive Profiling | ||
| Zero & First Party Data |
Data Capture (0 vs 2)
| Feature | Smile | TrueLoyal |
|---|---|---|
| High-fidelity Transaction Data | ||
| Receipt Scanning |
Developer Tools (3 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| API Access | ||
| API Docs | ||
| Custom API Rate Limits | ||
| Front-end JavaScript SDK |
Email Marketing (1 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Klaviyo Integration |
Engagement (1 vs 9)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Advocacy Communities | ||
| Engage Beyond Transactions | ||
| Gamification | ||
| In-Store Incentives | ||
| Nudges (On-site Reminders) | ||
| Personalization | ||
| Product Sampling | ||
| Ratings & Reviews | ||
| Surveys & Polls | ||
| User-Generated Content |
Gamification (1 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| 10+ Ways to Earn Points | ||
| Streaks |
Infrastructure (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Scalability |
Integration (4 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Data Warehouse Sync | ||
| Embedded Blocks | ||
| Integrations | ||
| Shopify Metafields Sync |
Integrations (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Social Commerce |
On-site Content (3 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Embed Points on Account Page | ||
| Embed Points on Product Pages | ||
| Embed on Order Thank You Page |
Onboarding (2 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Dedicated Launch Plan | ||
| White-glove Migration |
POS Integration (1 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Shopify POS Integration |
Personalization (0 vs 2)
| Feature | Smile | TrueLoyal |
|---|---|---|
| One-To-One Personalization | ||
| Segmentation and Personalization |
Program Types (0 vs 11)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Behavior-Based Loyalty | ||
| Cashback Loyalty | ||
| Earn & Burn Loyalty | ||
| Experiential Loyalty | ||
| Gamified Loyalty | ||
| Multi-Brand Loyalty | ||
| Partnered Loyalty | ||
| Points-Based Loyalty | ||
| Referral Loyalty | ||
| Subscription-Based Loyalty | ||
| Tiered Loyalty |
Promotions (2 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Points Bonus Events | ||
| Promotions Engine |
Redemption (3 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Redeem Points for Discounts | ||
| Redeem Points for Free Products | ||
| Redeem Points for Free Shipping |
Reliability (1 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| 99.9% Historical Uptime |
Reporting (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Advanced Reports |
Scalability (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Multi-Region Loyalty |
Security (6 vs 3)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Advanced Security | ||
| Compliance | ||
| Role Based Access | ||
| SOC-2 Compliance | ||
| Security | ||
| Security Certification | ||
| Security Review | ||
| Shopify Plus Security | ||
| Shopify SSO |
Services (0 vs 14)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Continuous Performance Evaluation | ||
| Data & Analytics | ||
| Data Analysis Service | ||
| Data-Driven Program Design | ||
| Financial Modeling | ||
| Impact Analysis | ||
| Loyalty Market Research | ||
| Loyalty Program Strategy | ||
| Managed Insights | ||
| Onboarding Assistance | ||
| Optimized Commercial Modeling | ||
| Program Operations & Management | ||
| Quarterly Business Review | ||
| Strategic Consulting |
Support (4 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Account Manager | ||
| Live Chat Support | ||
| Priority Support | ||
| Quarterly Program Monitoring |
UI Components (1 vs 0)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Floating Loyalty Button |
User Experience (0 vs 1)
| Feature | Smile | TrueLoyal |
|---|---|---|
| Loyalty App & Microsite |
Unique Features
Only in Smile (54)
Admin Roles
Audit Logs
Analytics Page
Custom Reports
Financial Reports
Full Data Exports
Loyalty Benchmarks
Performance Benchmarks
Points & Referral Insights
Pre-built Loyalty Reports
ROI & CLV Insights
VIP & Member Segment Insights
Checkout Extensions
Redeem Points at Checkout
Points Expiration
Loyalty Hub
Points Program
Referral Program
VIP & Membership Program
Add Smile to Store Navigation
+ 34 more unique features
Only in TrueLoyal (63)
AI-Powered Loyalty
Churn Prediction
Cohort of One
Natural Language Audience Discovery
Predictive Consumer Insights
Email & SMS
Advanced Business Rules Engine
B2C, B2B, and B2B2C Support
Fully Customizable
Incentive Engine/Rewards Catalog
Multi Dimensional Loyalty
Omnichannel Loyalty
Omnichannel Program
Cross-channel Progressive Profiling
Zero & First Party Data
High-fidelity Transaction Data
Receipt Scanning
API Docs
Advocacy Communities
Engage Beyond Transactions
+ 43 more unique features
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