Shopware vs Swell
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Shopware offers fewer features (99 vs 127) and fewer integrations (5 vs 9). Starting price: Shopware at $19/mo vs Swell at $29/mo. Shopware has 95 unique features while Swell has 123 unique features, with 4 features in common.
| Shopware | Swell | |
|---|---|---|
| Category | E-commerce | E-commerce |
| Total Features | 99 | 127 |
| AI-Powered Features | 18 | 0 |
| Starting Price | $19/mo | $29/mo |
| Pricing Tiers | 6 | 5 |
| Integrations | 5 | 9 |
| Shared Features | 4 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 90% |
Feature Comparison by Category
AI (17 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| 3D Preview Generator | ||
| Agentic Commerce | ||
| Content for Shopping Experiences | ||
| Copilot - Data Insights | ||
| Copilot - Knowledge Assistant | ||
| Custom Checkout Message | ||
| Customer Classification | ||
| Export Assistant | ||
| Image Keyword Assistant | ||
| Product Description | ||
| Product Properties | ||
| Review Summary | ||
| Search by Context | ||
| Search by Image | ||
| Shopware AI Copilot |
Admin & Management (0 vs 4)
| Feature | Shopware | Swell |
|---|---|---|
| Customized Dashboard | ||
| Multi-store Access | ||
| Role-based Permissions | ||
| Team Management |
Analytics (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Analytics |
Automation (5 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Flow Builder | ||
| Flow Builder - Delayed Actions | ||
| Flow Builder - Promotions | ||
| Flow Builder - Webhook Actions | ||
| Rule Builder |
B2B (9 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| B2B Organization Units | ||
| B2B Suite | ||
| Budget Management | ||
| Customer-Specific Pricing | ||
| Digital Sales Rooms | ||
| Order List | ||
| Quick Ordering | ||
| Quote Management | ||
| Sales Agent |
Checkout (0 vs 6)
| Feature | Shopware | Swell |
|---|---|---|
| Address Autocomplete | ||
| Cart Item Metadata | ||
| Custom Checkout | ||
| Guest Checkout | ||
| Hosted Checkout | ||
| Universal Cart |
Community (2 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Community Forum | ||
| Discord Community |
Compliance (6 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| GDPR Compliance | ||
| HIPAA Compliance | ||
| ISO 27001 Certification | ||
| PCI DSS Compliance | ||
| SOC 2 Compliance | ||
| Tax Management |
Content Management (6 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| CMS Rules | ||
| Content Management | ||
| Form Builder | ||
| Publisher Role | ||
| Storytelling | ||
| Unified CMS | ||
| Visual Page Builder |
Core (2 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Modular Architecture | ||
| Open Source Core |
Customer Management (0 vs 5)
| Feature | Shopware | Swell |
|---|---|---|
| Account Credit | ||
| Customer Activity Tracking | ||
| Customer Groups | ||
| Customer Types | ||
| Stored Addresses & Payment Methods |
Customization (0 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| Custom Models | ||
| Custom Models & Fields |
Data Management (2 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| Customer Import & Export | ||
| Import/Export | ||
| Migration Tools | ||
| Product Import & Export |
Developer Tools (0 vs 7)
| Feature | Shopware | Swell |
|---|---|---|
| Backend API | ||
| Checkout API | ||
| Developer Console | ||
| Frontend & Backend APIs | ||
| Frontend API | ||
| Real-time Webhooks | ||
| Test Environments |
Digital Products (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Digital Commerce |
Education (2 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Academy & Training | ||
| Developer Workshops |
Extensions (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Swell Apps |
Fulfillment (2 vs 6)
| Feature | Shopware | Swell |
|---|---|---|
| Flexible Fulfillment | ||
| Global Shipping & Tax Calculation | ||
| Local Pickup | ||
| Multi-warehouse Management | ||
| Product Shipping Dimensions | ||
| Returns Management | ||
| Shipping Integration | ||
| Split Fulfillment |
Hosting (3 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Flexible Hosting Options | ||
| PaaS Deployment | ||
| SaaS Deployment |
Integration (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| API & Extensibility |
Internationalization (2 vs 7)
| Feature | Shopware | Swell |
|---|---|---|
| Localizable Content | ||
| Localization | ||
| Manual & Automatic Conversions | ||
| Multi-Currency Support | ||
| Multi-Language Support | ||
| Multi-currency Management | ||
| Multi-language Configuration |
Inventory (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Multi-Inventory |
Inventory Management (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Stock Inventory & History |
Maintenance (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Updates and Patch Releases |
Marketing (6 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Cross-Selling | ||
| Customer Groups | ||
| GEO Targeting | ||
| Promotions | ||
| SEO Tools | ||
| Social Shopping |
Marketing Automation (0 vs 3)
| Feature | Shopware | Swell |
|---|---|---|
| Abandoned Cart Recovery | ||
| Automated Abandoned Cart Recovery | ||
| Customer Notifications |
Merchandising (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Cross-sells & Up-sells |
Order Management (0 vs 7)
| Feature | Shopware | Swell |
|---|---|---|
| Custom Order Fields | ||
| Manual Order Creation | ||
| Order Activity Feed | ||
| Order Printout Templates | ||
| Post-sale Order Editing | ||
| Return Management | ||
| Send Order Invoices |
Partnerships (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Partner Agency Network |
Payments (1 vs 6)
| Feature | Shopware | Swell |
|---|---|---|
| Buy Now, Pay Later (BNPL) | ||
| Cash on Delivery & Bank Deposits | ||
| Multiple Payment Gateways | ||
| Offline Payments | ||
| Payment Integration | ||
| Saved Credit Cards | ||
| Split Payments |
Performance (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Media CDN with Image Transforms |
Physical Products (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Physical Goods Selling |
Pricing (1 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| Bulk Price Rules & Grouping Pricing | ||
| Gross/Net Price Display | ||
| International Price Lists |
Product Management (0 vs 6)
| Feature | Shopware | Swell |
|---|---|---|
| Categories & Sub-categories | ||
| Custom Options | ||
| Custom Product Attributes | ||
| Product Bundling | ||
| Product Types | ||
| Unlimited Products & Variants |
Products (14 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| 3D Product Visualization | ||
| 3D Viewer | ||
| Advanced Product Catalogs | ||
| Augmented Reality | ||
| Category Management | ||
| Custom Products | ||
| Digital Products | ||
| Dynamic Product Groups | ||
| Image Editor | ||
| Immersive Elements | ||
| Physical Products | ||
| Product Reviews | ||
| Scene Editor | ||
| Tag Management |
Promotions (0 vs 9)
| Feature | Shopware | Swell |
|---|---|---|
| Bulk Coupon Generation | ||
| Buy X Get Y Promotions | ||
| Coupon Code Management | ||
| Coupons & Promotions | ||
| Discount Rules | ||
| Gift Cards | ||
| Limited Time Offers | ||
| Store-wide Discounts | ||
| Usage Limits |
Reliability (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| 100% Uptime SLA |
Reporting (0 vs 7)
| Feature | Shopware | Swell |
|---|---|---|
| Advanced Reports | ||
| Basic Reports | ||
| Custom Reports | ||
| Customer Reports | ||
| Finance Reports | ||
| Quick Stats | ||
| Sales Reports |
Sales (2 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Multi-Channel Sales | ||
| Subscriptions |
Sales Channels (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Direct-to-Consumer (DTC) |
Sales Models (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Purchase Options |
Search (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Advanced Search |
Security (4 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Data Encryption | ||
| Dynamic Access | ||
| European Data Centers | ||
| Role-Based Access Control |
Shipping (0 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| Flexible Shipping Options | ||
| Shipping Price Rules |
Storefront Building (0 vs 13)
| Feature | Shopware | Swell |
|---|---|---|
| Apps & Themes | ||
| Block-based Layout | ||
| Color Schemes | ||
| Custom Domains | ||
| Headless Storefronts | ||
| Inline Editing | ||
| Instant Publishing | ||
| Navigation Menus | ||
| Nested Navigation Menus | ||
| Responsive Design | ||
| Theme Editor | ||
| Unique Page Templates | ||
| Visual Store Builder |
Subscriptions (0 vs 12)
| Feature | Shopware | Swell |
|---|---|---|
| Automatic Retry & Dunning | ||
| Dashboard Management for Subscriptions | ||
| Flexible Order Schedules | ||
| Flexible Subscription Checkout | ||
| Mixed Carts | ||
| One-time Purchase or Subscription | ||
| Pause & Resume Subscriptions | ||
| Separate Invoicing from Fulfillment | ||
| Subscription Commerce | ||
| Subscription Notifications | ||
| Subscription Products | ||
| Subscription Upgrade/Downgrade |
Support (6 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| 24/7 Priority Support | ||
| Dedicated Account Manager | ||
| Developer Support | ||
| Free Initial Installation | ||
| Personal Onboarding | ||
| Phone Support | ||
| Priority Support |
Taxes (0 vs 2)
| Feature | Shopware | Swell |
|---|---|---|
| Location-based Tax Settings | ||
| Tax Rules & Integrations |
Tracking (0 vs 1)
| Feature | Shopware | Swell |
|---|---|---|
| Real-time Tracking |
UX (1 vs 0)
| Feature | Shopware | Swell |
|---|---|---|
| Quick View |
Wholesale (0 vs 6)
| Feature | Shopware | Swell |
|---|---|---|
| Customer Groups & Discounts | ||
| Multi-part Payments | ||
| Volume-based Pricing | ||
| Wholesale & B2B | ||
| Wholesale Invoicing | ||
| Wholesale User Permissions |
Unique Features
Only in Shopware (95)
3D Preview Generator
Agentic Commerce
Content for Shopping Experiences
Copilot - Data Insights
Copilot - Knowledge Assistant
Custom Checkout Message
Customer Classification
Export Assistant
Image Keyword Assistant
Product Description
Product Properties
Review Summary
Search by Context
Search by Image
Shopware AI Copilot
Text to Image
Translation for Reviews
Analytics
Flow Builder
Flow Builder - Delayed Actions
+ 75 more unique features
Only in Swell (123)
Customized Dashboard
Multi-store Access
Role-based Permissions
Team Management
Address Autocomplete
Cart Item Metadata
Custom Checkout
Guest Checkout
Hosted Checkout
Universal Cart
Content Management
Account Credit
Customer Activity Tracking
Customer Types
Stored Addresses & Payment Methods
Custom Models
Custom Models & Fields
Customer Import & Export
Product Import & Export
Backend API
+ 103 more unique features
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