Shopify vs Wix eCommerce
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Shopify offers fewer features (51 vs 74) and more integrations (30 vs 19). Starting price: Shopify at $39/mo vs Wix eCommerce at $27/mo. Shopify has 49 unique features while Wix eCommerce has 72 unique features, with 2 features in common.
| Shopify | Wix eCommerce | |
|---|---|---|
| Category | E-commerce | E-commerce |
| Total Features | 51 | 74 |
| AI-Powered Features | 4 | 5 |
| Starting Price | $39/mo | $27/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 30 | 19 |
| Shared Features | 2 | |
| Shared Integrations | 7 | |
| Data Quality | 75% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| AI Image Creator | ||
| AI Image Editor | ||
| AI Product Descriptions | ||
| AI Product Recommendations | ||
| Twik AI-powered Site Personalization |
Administration (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Staff Management |
Advanced (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Marketplace (Shopify Plus) |
Analytics (4 vs 6)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Analytics & Reporting | ||
| Business Insights | ||
| Business Reports | ||
| Custom Reports | ||
| Google Analytics Integration | ||
| Predictive Analytics | ||
| Reporting Dashboard | ||
| Store Search Analytics | ||
| Top Products Monitor | ||
| Traffic Reports |
Automation (1 vs 1)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Shopify Flow | ||
| Smart Business Automations |
Business Models (2 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| B2B & Wholesale | ||
| Subscription Management |
Cart & Checkout (0 vs 4)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Abandoned Cart Recovery | ||
| Cart & Checkout | ||
| Express Checkout | ||
| Integrated Members Area |
Compliance (2 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Privacy Center | ||
| Tax Compliance |
Content (1 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Content Management | ||
| Extensive Media Library | ||
| Robust Blog Platform |
Core Commerce (2 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Online Store Builder | ||
| Product Management |
Customer Management (0 vs 1)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Customer Profiles |
Customer Service (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Live Chat Support |
Data (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Backup & Data Export |
Design (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Theme Store |
Design & Customization (0 vs 3)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| 500+ Professional Templates | ||
| Drag-and-Drop Website Editor | ||
| Mobile-Optimized Storefront |
Developer (4 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| API & Custom Development | ||
| Headless Commerce | ||
| Hydrogen (Headless Framework) | ||
| Oxygen (Hosting) |
Domain & Hosting (0 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Custom Domain Name | ||
| Secure Hosting |
Experience (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Smart Search |
Extensibility (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| App Store |
Fulfillment (2 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Fulfillment Network | ||
| Hassle-Free Fulfillment | ||
| Shipping & Fulfillment | ||
| Smooth Refund Process |
Global Commerce (1 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| International Selling |
Integrations & Extensibility (0 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Open APIs | ||
| Velo by Wix |
Internationalization (0 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Global eCommerce Business | ||
| International Sales |
Inventory (0 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Catalog & Inventory Management | ||
| Multichannel Inventory Management |
Marketing (8 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Abandoned Cart Recovery | ||
| Abandoned Checkout Recovery | ||
| Customer Management | ||
| Discounts & Promotions | ||
| Email Marketing | ||
| Product Recommendations | ||
| SEO Tools | ||
| SMS Marketing |
Marketing & SEO (0 vs 10)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Branded Marketing Campaigns | ||
| Built-in SEO Tools | ||
| Customer Loyalty & Engagement | ||
| Discounts & Coupons | ||
| Email Marketing Campaigns | ||
| Facebook & Instagram Ads | ||
| Gift Cards | ||
| Lead Generation | ||
| Product Reviews | ||
| Social Posts |
Mobile (1 vs 1)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Mobile App | ||
| Wix Owner App |
Operations (3 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Inventory Management | ||
| Order Management | ||
| Returns Management |
Payments (1 vs 13)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| 50+ Secure Payment Gateways | ||
| 80+ Payment Gateways | ||
| Automated Sales Tax | ||
| Built-in Chargeback & Refund Tools | ||
| Buy Now, Pay Later (BNPL) | ||
| Competitive Processing Rates | ||
| Currency Converter | ||
| Debit/Credit Card Payments | ||
| Flexible Payment and Billing | ||
| Online & In-App Payment | ||
| Payment Processing | ||
| Personalized Payout Schedule | ||
| Wix Payments | ||
| Wix Point of Sale (POS) |
Performance (2 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| CDN & Global Infrastructure | ||
| Image Optimization |
Products (0 vs 9)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Digital Goods | ||
| Dropshipping | ||
| Import/Export Products | ||
| Multiple Product Variants | ||
| Print on Demand | ||
| Product Catalog Management | ||
| Product Imagery | ||
| Product Organization | ||
| Subscriptions |
Retail (2 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Point of Sale (POS) | ||
| Store Locator |
Sales (6 vs 0)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Bundles | ||
| Dynamic Checkout | ||
| Gift Cards | ||
| Launchpad | ||
| Multi-channel Selling | ||
| Wholesale Channel |
Sales Channels (0 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Marketplace Integration | ||
| Multichannel Sales |
Security (2 vs 2)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Fraud Detection | ||
| Free SSL Certificate | ||
| PCI DSS Level 1 Compliance | ||
| Security & SSL |
Shipping (0 vs 5)
| Feature | Shopify | Wix eCommerce |
|---|---|---|
| Custom Shipping Rates | ||
| Delivery & Curbside Pickup | ||
| Discounted Shipping Rates | ||
| Free Shipping | ||
| Streamlined Shipping |
Unique Features
Only in Shopify (49)
Staff Management
Marketplace (Shopify Plus)
Analytics & Reporting
Predictive Analytics
Reporting Dashboard
Store Search Analytics
Shopify Flow
B2B & Wholesale
Subscription Management
Privacy Center
Tax Compliance
Content Management
Online Store Builder
Product Management
Live Chat Support
Backup & Data Export
Theme Store
API & Custom Development
Headless Commerce
Hydrogen (Headless Framework)
+ 29 more unique features
Only in Wix eCommerce (72)
AI Image Creator
AI Image Editor
AI Product Descriptions
AI Product Recommendations
Twik AI-powered Site Personalization
Business Insights
Business Reports
Custom Reports
Google Analytics Integration
Top Products Monitor
Traffic Reports
Smart Business Automations
Cart & Checkout
Express Checkout
Integrated Members Area
Extensive Media Library
Robust Blog Platform
Customer Profiles
500+ Professional Templates
Drag-and-Drop Website Editor
+ 52 more unique features
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