Shopify Plus vs Wix eCommerce

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Shopify Plus offers fewer features (25 vs 74) and fewer integrations (3 vs 19). Starting price: Shopify Plus at $399/mo vs Wix eCommerce at $27/mo. Shopify Plus has 25 unique features while Wix eCommerce has 74 unique features, with 0 features in common.

	Shopify Plus	Wix eCommerce
Category	E-commerce	E-commerce
Total Features	25	74
AI-Powered Features	0	5
Starting Price	$399/mo	$27/mo
Pricing Tiers	2	3
Integrations	3	19
Shared Features	0
Shared Integrations	0
Data Quality	70%	95%

Feature Comparison by Category

AI (0 vs 5)

Feature	Shopify Plus	Wix eCommerce
AI Image Creator
AI Image Editor
AI Product Descriptions
AI Product Recommendations
Twik AI-powered Site Personalization

Analytics (1 vs 6)

Feature	Shopify Plus	Wix eCommerce
Advanced Analytics
Business Insights
Business Reports
Custom Reports
Google Analytics Integration
Top Products Monitor
Traffic Reports

Architecture (2 vs 0)

Feature	Shopify Plus	Wix eCommerce
Headless Commerce API
React-based Headless Stack

Automation (1 vs 1)

Feature	Shopify Plus	Wix eCommerce
Automated Workflows
Smart Business Automations

B2B (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
B2B Commerce Features

Cart & Checkout (0 vs 4)

Feature	Shopify Plus	Wix eCommerce
Abandoned Cart Recovery
Cart & Checkout
Express Checkout
Integrated Members Area

Checkout (3 vs 0)

Feature	Shopify Plus	Wix eCommerce
High-Performance Checkout
Lightning-fast Checkout
Shop Pay

Content (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Extensive Media Library
Robust Blog Platform

Core Platform (2 vs 0)

Feature	Shopify Plus	Wix eCommerce
All-in-one Platform
Extensible Platform

Customer Management (0 vs 1)

Feature	Shopify Plus	Wix eCommerce
Customer Profiles

Design & Customization (0 vs 3)

Feature	Shopify Plus	Wix eCommerce
500+ Professional Templates
Drag-and-Drop Website Editor
Mobile-Optimized Storefront

Domain & Hosting (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Custom Domain Name
Secure Hosting

Fulfillment (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Hassle-Free Fulfillment
Smooth Refund Process

Integration (3 vs 0)

Feature	Shopify Plus	Wix eCommerce
API Integrations
App Ecosystem
Flexible Integrations

Integrations & Extensibility (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Open APIs
Velo by Wix

International (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
Global Expansion

Internationalization (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Global eCommerce Business
International Sales

Inventory (0 vs 2)

Feature	Shopify Plus	Wix eCommerce
Catalog & Inventory Management
Multichannel Inventory Management

Marketing (2 vs 0)

Feature	Shopify Plus	Wix eCommerce
Shopify Audiences
Shopify Functions

Marketing & SEO (0 vs 10)

Feature	Shopify Plus	Wix eCommerce
Branded Marketing Campaigns
Built-in SEO Tools
Customer Loyalty & Engagement
Discounts & Coupons
Email Marketing Campaigns
Facebook & Instagram Ads
Gift Cards
Lead Generation
Product Reviews
Social Posts

Mobile (0 vs 1)

Feature	Shopify Plus	Wix eCommerce
Wix Owner App

Payments (0 vs 13)

Feature	Shopify Plus	Wix eCommerce
50+ Secure Payment Gateways
80+ Payment Gateways
Automated Sales Tax
Built-in Chargeback & Refund Tools
Buy Now, Pay Later (BNPL)
Competitive Processing Rates
Currency Converter
Debit/Credit Card Payments
Flexible Payment and Billing
Online & In-App Payment
Personalized Payout Schedule
Wix Payments
Wix Point of Sale (POS)

Product Management (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
Unlimited SKUs

Products (0 vs 9)

Feature	Shopify Plus	Wix eCommerce
Digital Goods
Dropshipping
Import/Export Products
Multiple Product Variants
Print on Demand
Product Catalog Management
Product Imagery
Product Organization
Subscriptions

Reliability (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
99.99% Uptime

Reporting (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
Detailed Reporting

Retail (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
Omnichannel Solutions

Sales Channels (2 vs 2)

Feature	Shopify Plus	Wix eCommerce
Marketplace Integration
Multi-Channel Management
Multichannel Sales
Social Commerce

Security (1 vs 2)

Feature	Shopify Plus	Wix eCommerce
Built-in Security
Free SSL Certificate
PCI DSS Level 1 Compliance

Shipping (0 vs 5)

Feature	Shopify Plus	Wix eCommerce
Custom Shipping Rates
Delivery & Curbside Pickup
Discounted Shipping Rates
Free Shipping
Streamlined Shipping

Store Management (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
Customizable Online Store

Tools (1 vs 0)

Feature	Shopify Plus	Wix eCommerce
TCO Calculator

Unique Features

Only in Shopify Plus (25)

Advanced Analytics

Headless Commerce API

React-based Headless Stack

Automated Workflows

B2B Commerce Features

High-Performance Checkout

Lightning-fast Checkout

Shop Pay

All-in-one Platform

Extensible Platform

API Integrations

App Ecosystem

Flexible Integrations

Global Expansion

Shopify Audiences

Shopify Functions

Unlimited SKUs

99.99% Uptime

Detailed Reporting

Omnichannel Solutions

+ 5 more unique features

Only in Wix eCommerce (74)

AI Image Creator

AI Image Editor

AI Product Descriptions

AI Product Recommendations

Twik AI-powered Site Personalization

Business Insights

Business Reports

Custom Reports

Google Analytics Integration