Shopify Plus vs Wix eCommerce

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Shopify Plus offers fewer features (25 vs 74) and fewer integrations (3 vs 19). Starting price: Shopify Plus at $399/mo vs Wix eCommerce at $27/mo. Shopify Plus has 25 unique features while Wix eCommerce has 74 unique features, with 0 features in common.

Shopify PlusWix eCommerce
CategoryE-commerceE-commerce
Total Features2574
AI-Powered Features05
Starting Price$399/mo$27/mo
Pricing Tiers23
Integrations319
Shared Features0
Shared Integrations0
Data Quality70%95%

Feature Comparison by Category

AI (0 vs 5)

FeatureShopify PlusWix eCommerce
AI Image Creator
AI Image Editor
AI Product Descriptions
AI Product Recommendations
Twik AI-powered Site Personalization

Analytics (1 vs 6)

FeatureShopify PlusWix eCommerce
Advanced Analytics
Business Insights
Business Reports
Custom Reports
Google Analytics Integration
Top Products Monitor
Traffic Reports

Architecture (2 vs 0)

FeatureShopify PlusWix eCommerce
Headless Commerce API
React-based Headless Stack

Automation (1 vs 1)

FeatureShopify PlusWix eCommerce
Automated Workflows
Smart Business Automations

B2B (1 vs 0)

FeatureShopify PlusWix eCommerce
B2B Commerce Features

Cart & Checkout (0 vs 4)

FeatureShopify PlusWix eCommerce
Abandoned Cart Recovery
Cart & Checkout
Express Checkout
Integrated Members Area

Checkout (3 vs 0)

FeatureShopify PlusWix eCommerce
High-Performance Checkout
Lightning-fast Checkout
Shop Pay

Content (0 vs 2)

FeatureShopify PlusWix eCommerce
Extensive Media Library
Robust Blog Platform

Core Platform (2 vs 0)

FeatureShopify PlusWix eCommerce
All-in-one Platform
Extensible Platform

Customer Management (0 vs 1)

FeatureShopify PlusWix eCommerce
Customer Profiles

Design & Customization (0 vs 3)

FeatureShopify PlusWix eCommerce
500+ Professional Templates
Drag-and-Drop Website Editor
Mobile-Optimized Storefront

Domain & Hosting (0 vs 2)

FeatureShopify PlusWix eCommerce
Custom Domain Name
Secure Hosting

Fulfillment (0 vs 2)

FeatureShopify PlusWix eCommerce
Hassle-Free Fulfillment
Smooth Refund Process

Integration (3 vs 0)

FeatureShopify PlusWix eCommerce
API Integrations
App Ecosystem
Flexible Integrations

Integrations & Extensibility (0 vs 2)

FeatureShopify PlusWix eCommerce
Open APIs
Velo by Wix

International (1 vs 0)

FeatureShopify PlusWix eCommerce
Global Expansion

Internationalization (0 vs 2)

FeatureShopify PlusWix eCommerce
Global eCommerce Business
International Sales

Inventory (0 vs 2)

FeatureShopify PlusWix eCommerce
Catalog & Inventory Management
Multichannel Inventory Management

Marketing (2 vs 0)

FeatureShopify PlusWix eCommerce
Shopify Audiences
Shopify Functions

Marketing & SEO (0 vs 10)

FeatureShopify PlusWix eCommerce
Branded Marketing Campaigns
Built-in SEO Tools
Customer Loyalty & Engagement
Discounts & Coupons
Email Marketing Campaigns
Facebook & Instagram Ads
Gift Cards
Lead Generation
Product Reviews
Social Posts

Mobile (0 vs 1)

FeatureShopify PlusWix eCommerce
Wix Owner App

Payments (0 vs 13)

FeatureShopify PlusWix eCommerce
50+ Secure Payment Gateways
80+ Payment Gateways
Automated Sales Tax
Built-in Chargeback & Refund Tools
Buy Now, Pay Later (BNPL)
Competitive Processing Rates
Currency Converter
Debit/Credit Card Payments
Flexible Payment and Billing
Online & In-App Payment
Personalized Payout Schedule
Wix Payments
Wix Point of Sale (POS)

Product Management (1 vs 0)

FeatureShopify PlusWix eCommerce
Unlimited SKUs

Products (0 vs 9)

FeatureShopify PlusWix eCommerce
Digital Goods
Dropshipping
Import/Export Products
Multiple Product Variants
Print on Demand
Product Catalog Management
Product Imagery
Product Organization
Subscriptions

Reliability (1 vs 0)

FeatureShopify PlusWix eCommerce
99.99% Uptime

Reporting (1 vs 0)

FeatureShopify PlusWix eCommerce
Detailed Reporting

Retail (1 vs 0)

FeatureShopify PlusWix eCommerce
Omnichannel Solutions

Sales Channels (2 vs 2)

FeatureShopify PlusWix eCommerce
Marketplace Integration
Multi-Channel Management
Multichannel Sales
Social Commerce

Security (1 vs 2)

FeatureShopify PlusWix eCommerce
Built-in Security
Free SSL Certificate
PCI DSS Level 1 Compliance

Shipping (0 vs 5)

FeatureShopify PlusWix eCommerce
Custom Shipping Rates
Delivery & Curbside Pickup
Discounted Shipping Rates
Free Shipping
Streamlined Shipping

Store Management (1 vs 0)

FeatureShopify PlusWix eCommerce
Customizable Online Store

Tools (1 vs 0)

FeatureShopify PlusWix eCommerce
TCO Calculator

Unique Features

Only in Shopify Plus (25)

Advanced Analytics
Headless Commerce API
React-based Headless Stack
Automated Workflows
B2B Commerce Features
High-Performance Checkout
Lightning-fast Checkout
Shop Pay
All-in-one Platform
Extensible Platform
API Integrations
App Ecosystem
Flexible Integrations
Global Expansion
Shopify Audiences
Shopify Functions
Unlimited SKUs
99.99% Uptime
Detailed Reporting
Omnichannel Solutions

+ 5 more unique features

Only in Wix eCommerce (74)

AI Image Creator
AI Image Editor
AI Product Descriptions
AI Product Recommendations
Twik AI-powered Site Personalization
Business Insights
Business Reports
Custom Reports
Google Analytics Integration
Top Products Monitor
Traffic Reports
Smart Business Automations
Abandoned Cart Recovery
Cart & Checkout
Express Checkout
Integrated Members Area
Extensive Media Library
Robust Blog Platform
Customer Profiles
500+ Professional Templates

+ 54 more unique features

Want to build your own alternative to Shopify Plus or Wix eCommerce?

Analyze it with Reap