SendPulse vs Yandex Direct
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
SendPulse offers more features (92 vs 18) and more integrations (10 vs 0). Starting price: SendPulse at $8/mo vs Yandex Direct at Contact Sales. SendPulse has 92 unique features while Yandex Direct has 18 unique features, with 0 features in common.
| SendPulse | Yandex Direct | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 92 | 18 |
| AI-Powered Features | 0 | 6 |
| Starting Price | $8/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 10 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
Ad Technology (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Ad Exchange |
Advertising (0 vs 7)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Display Banners | ||
| Dynamic Ads | ||
| Retargeting | ||
| Search Advertising | ||
| Smart Banners | ||
| Video Ads | ||
| Yandex Advertising Network |
Analytics (0 vs 2)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Detailed Analytics | ||
| Mobile Analytics |
Audience Building (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| User Acquisition |
Automation (6 vs 2)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Auto-Generated Creatives | ||
| Automation 360 | ||
| Campaign Wizard | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows |
Budget Management (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Budget Control |
CRM (6 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Campaign Management (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Professional Mode |
Chatbots (10 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (1 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| User Access Levels |
Course Builder (7 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Email (19 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics | ||
| SMTP Unsubscribed Users List |
Integration (2 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| API and Webhooks | ||
| Integration with CRM and CMS |
Mobile (4 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Monetization (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Apps Monetization |
Notifications (5 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Pop-ups (6 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (2 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (14 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Support (3 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base | ||
| Personal Manager Support |
Targeting (0 vs 1)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Accurate Ad Targeting |
Website Builder (7 vs 0)
| Feature | SendPulse | Yandex Direct |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in SendPulse (92)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 72 more unique features
Only in Yandex Direct (18)
Ad Exchange
Display Banners
Dynamic Ads
Retargeting
Search Advertising
Smart Banners
Video Ads
Yandex Advertising Network
Detailed Analytics
Mobile Analytics
User Acquisition
Auto-Generated Creatives
Campaign Wizard
Budget Control
Professional Mode
Apps Monetization
Personal Manager Support
Accurate Ad Targeting
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