Salesforce Data Cloud vs Data 360
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Salesforce Data Cloud offers fewer features (0 vs 17) and fewer integrations (0 vs 19). Both start at Contact Sales. Salesforce Data Cloud has 0 unique features while Data 360 has 17 unique features, with 0 features in common.
| Salesforce Data Cloud | Data 360 | |
|---|---|---|
| Category | Customer Data Platform | Customer Data Platform |
| Total Features | 0 | 17 |
| AI-Powered Features | 0 | 5 |
| Starting Price | Contact Sales | Contact Sales |
| Pricing Tiers | 0 | 0 |
| Integrations | 0 | 19 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 10% | 55% |
Feature Comparison by Category
AI (0 vs 3)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Agentforce Segmentation | ||
| Build or Bring Your Own AI Model | ||
| Foundation for Agentforce |
Activation (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Seamless Activation to Any Channel |
Advertising (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| First-Party Advertising |
Analytics (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Segment and Calculated Insights |
CRM Integration (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Natively Built on CRM |
Data Collaboration (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Clean Rooms |
Data Management (0 vs 4)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Data Mapping | ||
| Identity Resolution | ||
| Unified Customer Profile | ||
| Zero-Copy Data Access |
Integration (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Out-of-the-Box Connectors |
Journey Management (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Data-Driven Customer Journeys |
Personalization (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Personalized Recommendations |
Security (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Einstein Trust Layer |
Segmentation (0 vs 1)
| Feature | Salesforce Data Cloud | Data 360 |
|---|---|---|
| Real-time Data and Segmentation |
Unique Features
Only in Salesforce Data Cloud (0)
Only in Data 360 (17)
Seamless Activation to Any Channel
First-Party Advertising
Agentforce Segmentation
Build or Bring Your Own AI Model
Foundation for Agentforce
Segment and Calculated Insights
Natively Built on CRM
Clean Rooms
Data Mapping
Identity Resolution
Unified Customer Profile
Zero-Copy Data Access
Out-of-the-Box Connectors
Data-Driven Customer Journeys
Personalized Recommendations
Einstein Trust Layer
Real-time Data and Segmentation
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