Nubank vs Smile
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Nubank offers fewer features (21 vs 54) and fewer integrations (0 vs 6). Starting price: Nubank at $89/mo vs Smile at $79/mo. Nubank has 21 unique features while Smile has 54 unique features, with 0 features in common.
| Nubank | Smile | |
|---|---|---|
| Category | Financial Management | Financial Management |
| Total Features | 21 | 54 |
| AI-Powered Features | 0 | 0 |
| Starting Price | $89/mo | $79/mo |
| Pricing Tiers | 10 | 5 |
| Integrations | 0 | 6 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 90% |
Feature Comparison by Category
Administration (0 vs 2)
| Feature | Nubank | Smile |
|---|---|---|
| Admin Roles | ||
| Audit Logs |
Analytics & Reporting (0 vs 10)
| Feature | Nubank | Smile |
|---|---|---|
| Analytics Page | ||
| Custom Reports | ||
| Financial Reports | ||
| Full Data Exports | ||
| Loyalty Benchmarks | ||
| Performance Benchmarks | ||
| Points & Referral Insights | ||
| Pre-built Loyalty Reports | ||
| ROI & CLV Insights | ||
| VIP & Member Segment Insights |
Banking (3 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Accounts for Minors | ||
| Checking Account | ||
| Debit Card |
Business Credit (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Nu Empresas Card |
Checkout (0 vs 2)
| Feature | Nubank | Smile |
|---|---|---|
| Checkout Extensions | ||
| Redeem Points at Checkout |
Configuration (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| Points Expiration |
Core Features (0 vs 4)
| Feature | Nubank | Smile |
|---|---|---|
| Loyalty Hub | ||
| Points Program | ||
| Referral Program | ||
| VIP & Membership Program |
Credit Products (2 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Credit Card - Nubank | ||
| Credit Card - Ultravioleta |
Customization (0 vs 2)
| Feature | Nubank | Smile |
|---|---|---|
| Add Smile to Store Navigation | ||
| Dedicated Loyalty Page |
Developer Tools (0 vs 3)
| Feature | Nubank | Smile |
|---|---|---|
| API Access | ||
| Custom API Rate Limits | ||
| Front-end JavaScript SDK |
Email Marketing (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| Klaviyo Integration |
Engagement (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| Nudges (On-site Reminders) |
Gamification (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| 10+ Ways to Earn Points |
Integration (0 vs 4)
| Feature | Nubank | Smile |
|---|---|---|
| Data Warehouse Sync | ||
| Embedded Blocks | ||
| Integrations | ||
| Shopify Metafields Sync |
International Banking (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| International Transactions |
Investments (2 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Nu Asset | ||
| Nubank Cripto |
Lending (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Personal Loans |
Membership (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Nubank+ Package |
On-site Content (0 vs 3)
| Feature | Nubank | Smile |
|---|---|---|
| Embed Points on Account Page | ||
| Embed Points on Product Pages | ||
| Embed on Order Thank You Page |
Onboarding (0 vs 2)
| Feature | Nubank | Smile |
|---|---|---|
| Dedicated Launch Plan | ||
| White-glove Migration |
POS Integration (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| Shopify POS Integration |
Payment Processing (3 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Link de Pagamento | ||
| NuPay | ||
| Tap to Pay |
Payments (3 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Boleto Payment | ||
| Pix Transfers | ||
| TED Transfers |
Promotions (0 vs 2)
| Feature | Nubank | Smile |
|---|---|---|
| Points Bonus Events | ||
| Promotions Engine |
Redemption (0 vs 3)
| Feature | Nubank | Smile |
|---|---|---|
| Redeem Points for Discounts | ||
| Redeem Points for Free Products | ||
| Redeem Points for Free Shipping |
Reliability (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| 99.9% Historical Uptime |
Savings & Goals (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| Caixinhas (Savings Boxes) |
Security (1 vs 6)
| Feature | Nubank | Smile |
|---|---|---|
| Advanced Security | ||
| SOC-2 Compliance | ||
| Security & Fraud Protection | ||
| Security Certification | ||
| Security Review | ||
| Shopify Plus Security | ||
| Shopify SSO |
Support (1 vs 4)
| Feature | Nubank | Smile |
|---|---|---|
| Account Manager | ||
| Customer Support | ||
| Live Chat Support | ||
| Priority Support | ||
| Quarterly Program Monitoring |
Telecommunications (1 vs 0)
| Feature | Nubank | Smile |
|---|---|---|
| NuCel |
UI Components (0 vs 1)
| Feature | Nubank | Smile |
|---|---|---|
| Floating Loyalty Button |
Unique Features
Only in Nubank (21)
Accounts for Minors
Checking Account
Debit Card
Nu Empresas Card
Credit Card - Nubank
Credit Card - Ultravioleta
International Transactions
Nu Asset
Nubank Cripto
Personal Loans
Nubank+ Package
Link de Pagamento
NuPay
Tap to Pay
Boleto Payment
Pix Transfers
TED Transfers
Caixinhas (Savings Boxes)
Security & Fraud Protection
Customer Support
+ 1 more unique features
Only in Smile (54)
Admin Roles
Audit Logs
Analytics Page
Custom Reports
Financial Reports
Full Data Exports
Loyalty Benchmarks
Performance Benchmarks
Points & Referral Insights
Pre-built Loyalty Reports
ROI & CLV Insights
VIP & Member Segment Insights
Checkout Extensions
Redeem Points at Checkout
Points Expiration
Loyalty Hub
Points Program
Referral Program
VIP & Membership Program
Add Smile to Store Navigation
+ 34 more unique features
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