Moz vs Serpstat
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Moz offers fewer features (42 vs 46) and fewer integrations (27 vs 35). Starting price: Moz at $99/mo vs Serpstat at $59/mo. Moz has 36 unique features while Serpstat has 40 unique features, with 6 features in common.
| Moz | Serpstat | |
|---|---|---|
| Category | SEO | SEO |
| Total Features | 42 | 46 |
| AI-Powered Features | 12 | 6 |
| Starting Price | $99/mo | $59/mo |
| Pricing Tiers | 5 | 5 |
| Integrations | 27 | 35 |
| Shared Features | 6 | |
| Shared Integrations | 17 | |
| Data Quality | 71% | 73% |
Feature Comparison by Category
Administration (0 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| User Management |
Analysis (0 vs 9)
| Feature | Moz | Serpstat |
|---|---|---|
| Anchor Text Analysis | ||
| Backlink Analysis | ||
| Backlink Quality Assessment | ||
| Batch Analysis | ||
| Competitor Analysis | ||
| Competitor Backlinks | ||
| Competitor Content Analysis | ||
| Content Gap Analysis | ||
| Organic Traffic Estimation |
Analytics (0 vs 2)
| Feature | Moz | Serpstat |
|---|---|---|
| Historical Data | ||
| Traffic Analytics |
Auditing (0 vs 12)
| Feature | Moz | Serpstat |
|---|---|---|
| Crawl Statistics | ||
| Duplicate Content Detection | ||
| Internal Link Analysis | ||
| Mobile SEO Audit | ||
| On-Page SEO Check | ||
| Page Speed Insights | ||
| Redirect Chain Checker | ||
| Robots.txt Analysis | ||
| SSL Certificate Check | ||
| Schema Markup Checker | ||
| Site Audit | ||
| Sitemap Validation |
Brand Monitoring (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Brand Mentions |
Browser Tools (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| MozBar |
Community (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Community Forums |
Competitive Analysis (3 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Competitive Analysis | ||
| Competitor Alert | ||
| Keyword Gap Analysis |
Content (1 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| AI Content Writer | ||
| Moz Blog |
Content SEO (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Content Analysis |
Developer Tools (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| API Access |
Education (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| SEO Learning Resources |
Integration (0 vs 2)
| Feature | Moz | Serpstat |
|---|---|---|
| API Access | ||
| Google Search Console Integration |
Keyword Research (5 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Keyword Clustering | ||
| Keyword Explorer | ||
| Keyword Intent Classification | ||
| Keyword Suggestions | ||
| Search Volume Trends |
Link Analysis (4 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Anchor Text Analysis | ||
| Backlink Growth Tracking | ||
| Competitive Link Analysis | ||
| Link Explorer |
Link Building (1 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| Link Building Opportunities | ||
| Link Prospecting |
Link Quality (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Spam Score |
Local (0 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| Local SEO Tools |
Local SEO (2 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Listing Management | ||
| Local SEO |
Metrics (0 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| Domain Authority Metrics |
Monitoring (0 vs 2)
| Feature | Moz | Serpstat |
|---|---|---|
| Competitor Monitoring | ||
| Email Notifications |
On-Page SEO (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| On-Page Optimization |
Optimization (0 vs 1)
| Feature | Moz | Serpstat |
|---|---|---|
| Content Optimization |
Rank Tracking (4 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Bulk Rank Tracking | ||
| Rank Tracker | ||
| Rank Tracking by Device | ||
| SERP Volatility Tracking |
Reporting (1 vs 3)
| Feature | Moz | Serpstat |
|---|---|---|
| Campaign Reporting | ||
| Custom Dashboard | ||
| Scheduled Reports | ||
| White Label Reports |
Reputation Management (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Review Monitoring |
Research (0 vs 8)
| Feature | Moz | Serpstat |
|---|---|---|
| Keyword Clustering | ||
| Keyword Difficulty Score | ||
| Keyword Research | ||
| Keyword Suggestions | ||
| Multi-Language Support | ||
| PPC Keyword Research | ||
| Search Intent Analysis | ||
| Topic Research |
SEO Metrics (2 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Domain Authority | ||
| Page Authority |
SERP Analysis (1 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| SERP Features |
Technical SEO (9 vs 0)
| Feature | Moz | Serpstat |
|---|---|---|
| Crawl Stats | ||
| Duplicate Content Detection | ||
| Hreflang Issues | ||
| Mobile Usability | ||
| Page Speed Analysis | ||
| Priority Pages | ||
| Redirect Chains | ||
| Schema Markup Validation | ||
| Site Audit |
Tracking (0 vs 2)
| Feature | Moz | Serpstat |
|---|---|---|
| Rank Tracking | ||
| SERP Features Tracking |
Unique Features
Only in Moz (36)
Brand Mentions
MozBar
Community Forums
Competitive Analysis
Competitor Alert
Keyword Gap Analysis
Moz Blog
Content Analysis
SEO Learning Resources
Keyword Explorer
Keyword Intent Classification
Search Volume Trends
Backlink Growth Tracking
Competitive Link Analysis
Link Explorer
Link Prospecting
Spam Score
Listing Management
Local SEO
On-Page Optimization
+ 16 more unique features
Only in Serpstat (40)
User Management
Backlink Analysis
Backlink Quality Assessment
Batch Analysis
Competitor Analysis
Competitor Backlinks
Competitor Content Analysis
Content Gap Analysis
Organic Traffic Estimation
Historical Data
Traffic Analytics
Crawl Statistics
Internal Link Analysis
Mobile SEO Audit
On-Page SEO Check
Page Speed Insights
Redirect Chain Checker
Robots.txt Analysis
Schema Markup Checker
Sitemap Validation
+ 20 more unique features
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