Moz vs SE Ranking
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Moz offers fewer features (42 vs 65) and more integrations (27 vs 8). Starting price: Moz at $99/mo vs SE Ranking at $33/mo. Moz has 40 unique features while SE Ranking has 63 unique features, with 2 features in common.
| Moz | SE Ranking | |
|---|---|---|
| Category | SEO | SEO |
| Total Features | 42 | 65 |
| AI-Powered Features | 12 | 16 |
| Starting Price | $99/mo | $33/mo |
| Pricing Tiers | 5 | 8 |
| Integrations | 27 | 8 |
| Shared Features | 2 | |
| Shared Integrations | 1 | |
| Data Quality | 71% | 90% |
Feature Comparison by Category
AI Search (0 vs 10)
| Feature | Moz | SE Ranking |
|---|---|---|
| AI Competitive Research | ||
| AI Mode Tracker | ||
| AI Overviews Tracker | ||
| AI Sources Tracking | ||
| AI Visibility Tracker | ||
| ChatGPT Tracker | ||
| Gemini Tracker | ||
| Generative Engine Optimization (GEO) Research | ||
| Perplexity Tracker | ||
| SE Visible |
API & Integrations (0 vs 6)
| Feature | Moz | SE Ranking |
|---|---|---|
| Backlinks API | ||
| Competitive Research API | ||
| Keyword Research API | ||
| SEO API | ||
| Search Results API | ||
| Search Volume API |
Agency Tools (0 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Agency Catalog | ||
| Lead Generator | ||
| White Label SEO Software |
Analytics (0 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Historical Data | ||
| Project Insights | ||
| Traffic Analysis |
Backlink Analysis (0 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Backlink Checker | ||
| Backlink Gap Analyzer | ||
| Backlink Monitor |
Brand Monitoring (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Brand Mentions |
Browser Tools (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| MozBar |
Collaboration (0 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| Guest Links for Collaboration |
Community (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Community Forums |
Competitive Analysis (3 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Competitive Analysis | ||
| Competitive Research | ||
| Competitor Alert | ||
| Domain Trust Checker | ||
| Keyword Gap Analysis | ||
| Share of Voice |
Content (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Moz Blog |
Content Marketing (0 vs 6)
| Feature | Moz | SE Ranking |
|---|---|---|
| AI Writer | ||
| Content Editor | ||
| Content Score | ||
| Grammar Checker | ||
| Plagiarism Checker | ||
| Readability Checker |
Content SEO (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Content Analysis |
Developer Tools (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| API Access |
Education (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| SEO Learning Resources |
Integrations (0 vs 6)
| Feature | Moz | SE Ranking |
|---|---|---|
| Google Analytics 4 Integration | ||
| Google Docs Add-on | ||
| Google Search Console Integration | ||
| Looker Studio Integration | ||
| MCP Integration | ||
| Matomo Integration |
Keyword Research (5 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Keyword Clustering | ||
| Keyword Database Expansion | ||
| Keyword Explorer | ||
| Keyword Grouper | ||
| Keyword Intent Classification | ||
| Keyword Research Tool | ||
| Keyword Suggestions | ||
| Search Volume Trends |
Link Analysis (4 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Anchor Text Analysis | ||
| Backlink Growth Tracking | ||
| Competitive Link Analysis | ||
| Link Explorer |
Link Building (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Link Prospecting |
Link Quality (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Spam Score |
Local SEO (2 vs 5)
| Feature | Moz | SE Ranking |
|---|---|---|
| Google Business Profile Management | ||
| Listing Management | ||
| Local Marketing Tool | ||
| Local Rank Tracker | ||
| Local SEO | ||
| Review Management |
Monitoring (0 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| Page Changes Monitor |
On-Page SEO (1 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| On-Page Optimization | ||
| On-Page SEO Checker |
Project Management (0 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| SEO Task Manager |
Rank Tracking (4 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Bulk Rank Tracking | ||
| Rank Tracker | ||
| Rank Tracking by Device | ||
| SERP Volatility Tracking |
Reporting (1 vs 2)
| Feature | Moz | SE Ranking |
|---|---|---|
| Campaign Reporting | ||
| Report Builder | ||
| Scheduled SEO Reports |
Reputation Management (1 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Review Monitoring |
SEO Metrics (2 vs 0)
| Feature | Moz | SE Ranking |
|---|---|---|
| Domain Authority | ||
| Page Authority |
SEO Monitoring (0 vs 3)
| Feature | Moz | SE Ranking |
|---|---|---|
| Rank Tracker | ||
| SERP Tracker | ||
| YouTube Rank Tracker |
SERP Analysis (1 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| SERP Checker | ||
| SERP Features |
Social Media (0 vs 2)
| Feature | Moz | SE Ranking |
|---|---|---|
| Planable | ||
| Social Media Analytics |
Support (0 vs 1)
| Feature | Moz | SE Ranking |
|---|---|---|
| Dedicated Customer Success Support |
Technical SEO (9 vs 4)
| Feature | Moz | SE Ranking |
|---|---|---|
| Broken Link Checker | ||
| Crawl Stats | ||
| Duplicate Content Detection | ||
| Hreflang Issues | ||
| Mobile Usability | ||
| Page Speed Analysis | ||
| Priority Pages | ||
| Redirect Chains | ||
| SEO Checker | ||
| Schema Markup Validation | ||
| Site Audit | ||
| Website Audit | ||
| Website Crawler |
Unique Features
Only in Moz (40)
Brand Mentions
MozBar
Community Forums
Competitive Analysis
Competitor Alert
Keyword Gap Analysis
Moz Blog
Content Analysis
API Access
SEO Learning Resources
Keyword Clustering
Keyword Explorer
Keyword Intent Classification
Keyword Suggestions
Search Volume Trends
Anchor Text Analysis
Backlink Growth Tracking
Competitive Link Analysis
Link Explorer
Link Prospecting
+ 20 more unique features
Only in SE Ranking (63)
Agency Catalog
Lead Generator
White Label SEO Software
AI Competitive Research
AI Mode Tracker
AI Overviews Tracker
AI Sources Tracking
AI Visibility Tracker
ChatGPT Tracker
Gemini Tracker
Generative Engine Optimization (GEO) Research
Perplexity Tracker
SE Visible
Historical Data
Project Insights
Traffic Analysis
Backlinks API
Competitive Research API
Keyword Research API
Search Results API
+ 43 more unique features
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