Mirakl vs Swell
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Mirakl offers fewer features (20 vs 127) and fewer integrations (0 vs 9). Starting price: Mirakl at Contact Sales vs Swell at $29/mo. Mirakl has 20 unique features while Swell has 127 unique features, with 0 features in common.
| Mirakl | Swell | |
|---|---|---|
| Category | E-commerce | E-commerce |
| Total Features | 20 | 127 |
| AI-Powered Features | 7 | 0 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 0 | 5 |
| Integrations | 0 | 9 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 40% | 90% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Advertising Format Optimization | ||
| Product Data Quality Assurance |
AI Commerce (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Mirakl Nexus |
Admin & Management (0 vs 4)
| Feature | Mirakl | Swell |
|---|---|---|
| Customized Dashboard | ||
| Multi-store Access | ||
| Role-based Permissions | ||
| Team Management |
Advertising (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Mirakl Ads |
Analytics (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Real-time Analytics |
Automation (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Automated Catalog Integration |
Catalog Management (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Mirakl Catalog Platform |
Channel Management (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Mirakl Connect |
Checkout (0 vs 6)
| Feature | Mirakl | Swell |
|---|---|---|
| Address Autocomplete | ||
| Cart Item Metadata | ||
| Custom Checkout | ||
| Guest Checkout | ||
| Hosted Checkout | ||
| Universal Cart |
Compliance (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Regulatory Compliance |
Content Management (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Content Management |
Customer Management (0 vs 5)
| Feature | Mirakl | Swell |
|---|---|---|
| Account Credit | ||
| Customer Activity Tracking | ||
| Customer Groups | ||
| Customer Types | ||
| Stored Addresses & Payment Methods |
Customization (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Custom Models | ||
| Custom Models & Fields |
Data Management (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Customer Import & Export | ||
| Product Import & Export |
Developer Tools (0 vs 7)
| Feature | Mirakl | Swell |
|---|---|---|
| Backend API | ||
| Checkout API | ||
| Developer Console | ||
| Frontend & Backend APIs | ||
| Frontend API | ||
| Real-time Webhooks | ||
| Test Environments |
Digital Products (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Digital Commerce |
Ecosystem (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Partner Ecosystem |
Extensions (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Swell Apps |
Fulfillment (0 vs 6)
| Feature | Mirakl | Swell |
|---|---|---|
| Flexible Fulfillment | ||
| Global Shipping & Tax Calculation | ||
| Local Pickup | ||
| Multi-warehouse Management | ||
| Product Shipping Dimensions | ||
| Split Fulfillment |
Infrastructure (4 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| API Management | ||
| Composable Tech Stack | ||
| High Availability | ||
| Scalability |
Internationalization (0 vs 7)
| Feature | Mirakl | Swell |
|---|---|---|
| Localizable Content | ||
| Localization | ||
| Manual & Automatic Conversions | ||
| Multi-Currency Support | ||
| Multi-Language Support | ||
| Multi-currency Management | ||
| Multi-language Configuration |
Inventory (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Inventory Management |
Inventory Management (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Stock Inventory & History |
Marketing Automation (0 vs 3)
| Feature | Mirakl | Swell |
|---|---|---|
| Abandoned Cart Recovery | ||
| Automated Abandoned Cart Recovery | ||
| Customer Notifications |
Marketplace Management (2 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Mirakl Dropship Platform | ||
| Mirakl Marketplace |
Merchandising (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Cross-sells & Up-sells |
Order Management (0 vs 7)
| Feature | Mirakl | Swell |
|---|---|---|
| Custom Order Fields | ||
| Manual Order Creation | ||
| Order Activity Feed | ||
| Order Printout Templates | ||
| Post-sale Order Editing | ||
| Return Management | ||
| Send Order Invoices |
Payments (2 vs 6)
| Feature | Mirakl | Swell |
|---|---|---|
| Buy Now, Pay Later (BNPL) | ||
| Cash on Delivery & Bank Deposits | ||
| Mirakl Payout | ||
| Multiple Payment Gateways | ||
| Offline Payments | ||
| Saved Credit Cards | ||
| Split Payments | ||
| Unified Payment Connection |
Performance (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Media CDN with Image Transforms |
Physical Products (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Physical Goods Selling |
Pricing (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Bulk Price Rules & Grouping Pricing | ||
| International Price Lists |
Product Management (0 vs 6)
| Feature | Mirakl | Swell |
|---|---|---|
| Categories & Sub-categories | ||
| Custom Options | ||
| Custom Product Attributes | ||
| Product Bundling | ||
| Product Types | ||
| Unlimited Products & Variants |
Promotions (0 vs 9)
| Feature | Mirakl | Swell |
|---|---|---|
| Bulk Coupon Generation | ||
| Buy X Get Y Promotions | ||
| Coupon Code Management | ||
| Coupons & Promotions | ||
| Discount Rules | ||
| Gift Cards | ||
| Limited Time Offers | ||
| Store-wide Discounts | ||
| Usage Limits |
Reliability (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| 100% Uptime SLA |
Reporting (0 vs 7)
| Feature | Mirakl | Swell |
|---|---|---|
| Advanced Reports | ||
| Basic Reports | ||
| Custom Reports | ||
| Customer Reports | ||
| Finance Reports | ||
| Quick Stats | ||
| Sales Reports |
Sales Channels (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Direct-to-Consumer (DTC) |
Sales Models (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Purchase Options |
Seller Management (1 vs 0)
| Feature | Mirakl | Swell |
|---|---|---|
| Seller Onboarding |
Shipping (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Flexible Shipping Options | ||
| Shipping Price Rules |
Storefront Building (0 vs 13)
| Feature | Mirakl | Swell |
|---|---|---|
| Apps & Themes | ||
| Block-based Layout | ||
| Color Schemes | ||
| Custom Domains | ||
| Headless Storefronts | ||
| Inline Editing | ||
| Instant Publishing | ||
| Navigation Menus | ||
| Nested Navigation Menus | ||
| Responsive Design | ||
| Theme Editor | ||
| Unique Page Templates | ||
| Visual Store Builder |
Subscriptions (0 vs 12)
| Feature | Mirakl | Swell |
|---|---|---|
| Automatic Retry & Dunning | ||
| Dashboard Management for Subscriptions | ||
| Flexible Order Schedules | ||
| Flexible Subscription Checkout | ||
| Mixed Carts | ||
| One-time Purchase or Subscription | ||
| Pause & Resume Subscriptions | ||
| Separate Invoicing from Fulfillment | ||
| Subscription Commerce | ||
| Subscription Notifications | ||
| Subscription Products | ||
| Subscription Upgrade/Downgrade |
Support (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Developer Support | ||
| Priority Support |
Taxes (0 vs 2)
| Feature | Mirakl | Swell |
|---|---|---|
| Location-based Tax Settings | ||
| Tax Rules & Integrations |
Tracking (0 vs 1)
| Feature | Mirakl | Swell |
|---|---|---|
| Real-time Tracking |
Wholesale (0 vs 6)
| Feature | Mirakl | Swell |
|---|---|---|
| Customer Groups & Discounts | ||
| Multi-part Payments | ||
| Volume-based Pricing | ||
| Wholesale & B2B | ||
| Wholesale Invoicing | ||
| Wholesale User Permissions |
Unique Features
Only in Mirakl (20)
Mirakl Ads
Advertising Format Optimization
Product Data Quality Assurance
Mirakl Nexus
Real-time Analytics
Automated Catalog Integration
Mirakl Catalog Platform
Mirakl Connect
Regulatory Compliance
Partner Ecosystem
API Management
Composable Tech Stack
High Availability
Scalability
Inventory Management
Mirakl Dropship Platform
Mirakl Marketplace
Mirakl Payout
Unified Payment Connection
Seller Onboarding
Only in Swell (127)
Customized Dashboard
Multi-store Access
Role-based Permissions
Team Management
Address Autocomplete
Cart Item Metadata
Custom Checkout
Guest Checkout
Hosted Checkout
Universal Cart
Content Management
Account Credit
Customer Activity Tracking
Customer Groups
Customer Types
Stored Addresses & Payment Methods
Custom Models
Custom Models & Fields
Customer Import & Export
Product Import & Export
+ 107 more unique features
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