Matomo vs Zoho Analytics
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 59) and fewer integrations (18 vs 23). Starting price: Matomo at $29/mo vs Zoho Analytics at Contact Sales. Matomo has 120 unique features while Zoho Analytics has 59 unique features, with 0 features in common.
| Matomo | Zoho Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 59 |
| AI-Powered Features | 0 | 17 |
| Starting Price | $29/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 18 | 23 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI & Analytics (0 vs 8)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Ask Zia Agent | ||
| Ask Zia for Data Analysis | ||
| Ask Zia for Data Engineering | ||
| Auto-Analysis | ||
| Diagnostic Insights | ||
| Embeddable Ask Zia Agent | ||
| Zia Insights | ||
| Zoho Analytics MCP Server |
AI Studio (0 vs 2)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| AutoML | ||
| Code Studio |
API (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Custom Alerts |
Analytics (0 vs 4)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Diagnostic Analysis | ||
| Historic Analysis | ||
| Prebuilt Analytics | ||
| Trend and Pattern Identification |
Collaboration (0 vs 10)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Cliq Integration | ||
| Collaboration Tools | ||
| Data Stories | ||
| Email Collaboration | ||
| Microsoft Teams Integration | ||
| Publishing and Embedding | ||
| Sharing and Collaboration | ||
| Slack Integration | ||
| Web Portals | ||
| Zoho Show |
Community (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Server Log Import |
Data Management (5 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Preparation (0 vs 4)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Data Pipeline Builder | ||
| Data Preparation Studio | ||
| Metrics Layer | ||
| Smart Data Blending |
Data Warehouse (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Data Warehouse Connector |
Deployment (0 vs 4)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Cloud Deployment | ||
| Embedded Deployment | ||
| On-Premise Deployment | ||
| Public/Private Cloud Deployment |
Development (2 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Training Videos |
Embedded BI (0 vs 2)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Embedded Analytics | ||
| Self-Service Analytics Portal |
Extensibility (1 vs 2)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| APIs and SDKs | ||
| Open Marketplace | ||
| Zoho Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Fast Installation |
Integration (4 vs 4)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Business App Integration | ||
| CMS Plugins | ||
| Custom Connectors | ||
| Data Integration | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Live Connect | ||
| Report Embedding |
Marketing (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Mobility (0 vs 2)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Mobile BI App | ||
| Mobile Dashboards App |
Open Source (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Predictive AI (0 vs 6)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Anomaly Detection | ||
| Clustering | ||
| Data Alerts | ||
| Forecasting & Trend Analysis | ||
| Predictive Analysis | ||
| What-If Analysis |
Privacy (12 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (2 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 5)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Activity Logging | ||
| Audit Log | ||
| Data Backup | ||
| Data Security | ||
| Fine-Grained Access Control | ||
| Role-Based Access | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (0 vs 6)
| Feature | Matomo | Zoho Analytics |
|---|---|---|
| 50+ Visualizations | ||
| Dashboard Designer | ||
| Drag-and-Drop Visualization Builder | ||
| Geo-Visualization | ||
| Interactive Visualizations | ||
| Visualization Recommendations |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Zoho Analytics (59)
Ask Zia Agent
Ask Zia for Data Analysis
Ask Zia for Data Engineering
Auto-Analysis
Diagnostic Insights
Embeddable Ask Zia Agent
Zia Insights
Zoho Analytics MCP Server
AutoML
Code Studio
Diagnostic Analysis
Historic Analysis
Prebuilt Analytics
Trend and Pattern Identification
Cliq Integration
Collaboration Tools
Data Stories
Email Collaboration
Microsoft Teams Integration
Publishing and Embedding
+ 39 more unique features
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