Matomo vs Yellowfin
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 18) and more integrations (18 vs 0). Starting price: Matomo at $29/mo vs Yellowfin at Contact Sales. Matomo has 119 unique features while Yellowfin has 17 unique features, with 1 features in common.
| Matomo | Yellowfin | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 18 |
| AI-Powered Features | 0 | 6 |
| Starting Price | $29/mo | Contact Sales |
| Pricing Tiers | 4 | 4 |
| Integrations | 18 | 0 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 60% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Matomo | Yellowfin |
|---|---|---|
| AI NLQ (Natural Language Querying) | ||
| AI-Written Explanations | ||
| Ask Yellowfin | ||
| Assisted Insights | ||
| Code Assistant |
API (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Custom Alerts |
Collaboration (0 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Collaboration Features |
Community (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables | ||
| White-Label Analytics |
Data Export (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Server Log Import |
Data Management (5 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Data Warehouse Connector |
Developer Tools (0 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Lightweight JavaScript API |
Development (2 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Open Marketplace |
Infrastructure (0 vs 2)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Analytical Database | ||
| Cloud & On-Premise Deployment |
Installation (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Fast Installation |
Integration (4 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Monitoring & Alerts (0 vs 3)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Automated Business Monitoring | ||
| Real-Time Monitoring | ||
| Signals |
Open Source (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Product Integration (0 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Embedded Analytics |
Quality (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
Reporting & Visualization (0 vs 2)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Interactive Dashboards | ||
| Stories |
SEO (2 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Yellowfin |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 1)
| Feature | Matomo | Yellowfin |
|---|---|---|
| Heatmap Analytics | ||
| Self-Service Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 99 more unique features
Only in Yellowfin (17)
AI NLQ (Natural Language Querying)
AI-Written Explanations
Ask Yellowfin
Assisted Insights
Code Assistant
Collaboration Features
White-Label Analytics
Lightweight JavaScript API
Analytical Database
Cloud & On-Premise Deployment
Automated Business Monitoring
Real-Time Monitoring
Signals
Embedded Analytics
Interactive Dashboards
Stories
Self-Service Analytics
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