Matomo vs Triple Whale
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 68) and more integrations (18 vs 6). Starting price: Matomo at $29/mo vs Triple Whale at $179/mo. Matomo has 118 unique features while Triple Whale has 66 unique features, with 2 features in common.
| Matomo | Triple Whale | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 68 |
| AI-Powered Features | 0 | 12 |
| Starting Price | $29/mo | $179/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 18 | 6 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
API (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Custom Alerts |
Alerts & Notifications (0 vs 1)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Email Notifications |
Analytics (0 vs 16)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Benchmarks | ||
| Cohort Analysis | ||
| Creative Analytics | ||
| Custom Metric Builder | ||
| Influencer & Affiliate Analysis | ||
| Inventory & Profitability Analysis | ||
| Marketing Channel Performance Tracking | ||
| Page Speed Monitoring | ||
| Path & Funnel Analysis | ||
| Product Analytics | ||
| RFM Segmentation | ||
| Sales Performance Tracking | ||
| Segmentation Builder | ||
| Site Search Analytics | ||
| Subscription Data |
Artificial Intelligence (0 vs 11)
| Feature | Matomo | Triple Whale |
|---|---|---|
| AI Visibility | ||
| AI Visibility Mentions, Citations & Sentiment | ||
| Context Engine | ||
| Creative Generation | ||
| Custom AI Model Tuning | ||
| Custom Agents | ||
| Forecasting | ||
| Moby AI | ||
| Moby Agents | ||
| Moby Chat | ||
| Multi-LLM Support |
Attribution & Measurement (0 vs 7)
| Feature | Matomo | Triple Whale |
|---|---|---|
| First and Last-Click Attribution | ||
| GeoLift Incrementality Testing | ||
| Marketing Mix Modeling | ||
| Multi-Touch Attribution | ||
| Tailored Attribution & Measurement Modeling | ||
| Total Impact Attribution | ||
| Unified Measurement |
Automation (0 vs 3)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Ad Platform Controls | ||
| Automated Sequences | ||
| Scheduled Report Automations |
Community (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customer Intelligence (0 vs 1)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Post-Purchase Survey |
Customization (4 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Dashboard (0 vs 2)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Founders Dash | ||
| Summary Board |
Data Activation (0 vs 4)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Audience Syncing | ||
| Reverse ETL | ||
| Sonar Optimize | ||
| Sonar Send |
Data Export (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Server Log Import |
Data Management (5 vs 4)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Automatic Data Deletion | ||
| Bi-Directional Data Warehouse Syncing | ||
| Data Platform | ||
| Flexible Data Warehouse & Custom Integrations | ||
| Google Sheets & CSV Export | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Fast Installation |
Integration (4 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Platform (0 vs 1)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Mobile App |
Privacy (12 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
Reporting & Analytics (0 vs 6)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Business Intelligence Layer | ||
| Custom Boards through SQL | ||
| Email Reports | ||
| Multi-Store Reporting | ||
| No-Code Dashboard Builder | ||
| SQL Editor |
SEO (2 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Audit Log | ||
| Security Focus |
Security & Compliance (0 vs 1)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Enterprise Security and Compliance |
Segmentation (2 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Support & Training (0 vs 10)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Enterprise Customer Success Manager | ||
| Implementation Specialist | ||
| Priority Support and Dedicated Success Coverage | ||
| Professional Services | ||
| Project Management and Scoping | ||
| SLA-Backed Performance & Uptime Guarantees | ||
| Strategic Consulting | ||
| Strategic Quarterly Business Reviews | ||
| Weekly Product Training Sessions | ||
| White-Glove Data Strategy & Migration |
Tag Management (1 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
Tracking & Attribution (0 vs 1)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Triple Pixel |
User Experience (2 vs 0)
| Feature | Matomo | Triple Whale |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (118)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 98 more unique features
Only in Triple Whale (66)
Email Notifications
Benchmarks
Cohort Analysis
Creative Analytics
Custom Metric Builder
Influencer & Affiliate Analysis
Inventory & Profitability Analysis
Marketing Channel Performance Tracking
Page Speed Monitoring
Path & Funnel Analysis
Product Analytics
RFM Segmentation
Sales Performance Tracking
Segmentation Builder
Subscription Data
Web Analytics
AI Visibility
AI Visibility Mentions, Citations & Sentiment
Context Engine
Creative Generation
+ 46 more unique features
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