Matomo vs Rows
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 39) and more integrations (18 vs 10). Starting price: Matomo at $29/mo vs Rows at $8/mo. Matomo has 120 unique features while Rows has 39 unique features, with 0 features in common.
| Matomo | Rows | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 39 |
| AI-Powered Features | 0 | 4 |
| Starting Price | $29/mo | $8/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 18 | 10 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 85% |
Feature Comparison by Category
AI (0 vs 4)
| Feature | Matomo | Rows |
|---|---|---|
| AI Analyst | ||
| AI Content Generation | ||
| AI Tasks | ||
| PDF Import with AI Vision |
API (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Custom Alerts |
Analytics (0 vs 1)
| Feature | Matomo | Rows |
|---|---|---|
| Insights |
Automation (0 vs 1)
| Feature | Matomo | Rows |
|---|---|---|
| Automation |
Collaboration (0 vs 4)
| Feature | Matomo | Rows |
|---|---|---|
| Folders | ||
| Guest Members | ||
| Real-time Collaboration | ||
| Workspaces |
Community (1 vs 2)
| Feature | Matomo | Rows |
|---|---|---|
| Community Gallery | ||
| Public Roadmap | ||
| Public Workspaces |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Analysis (0 vs 1)
| Feature | Matomo | Rows |
|---|---|---|
| Sort & Filter |
Data Export (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Server Log Import |
Data Management (5 vs 4)
| Feature | Matomo | Rows |
|---|---|---|
| Automatic Data Deletion | ||
| Cell Enrichment | ||
| Data Tables | ||
| IP Exclusion | ||
| Import & Export | ||
| Public Databases | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Fast Installation |
Integration (4 vs 6)
| Feature | Matomo | Rows |
|---|---|---|
| CMS Plugins | ||
| Connectors | ||
| Custom API Endpoints | ||
| Custom Integrations | ||
| Google Analytics Data Importer | ||
| Integrations | ||
| LDAP Integration | ||
| Report Embedding | ||
| Rows API | ||
| Web Requests |
Learning (0 vs 1)
| Feature | Matomo | Rows |
|---|---|---|
| Documentation |
Marketing (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (2 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 1)
| Feature | Matomo | Rows |
|---|---|---|
| Audit Log | ||
| SAML SSO | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Sharing (0 vs 5)
| Feature | Matomo | Rows |
|---|---|---|
| Data Visibility Controls | ||
| Embed Charts | ||
| Embed Tables | ||
| Forms | ||
| View Mode |
Spreadsheet (0 vs 9)
| Feature | Matomo | Rows |
|---|---|---|
| Actions Menu | ||
| Conditional Formatting | ||
| Elastic Grid | ||
| Flexible Layout | ||
| Interactive Elements | ||
| Quick Command | ||
| Spreadsheet Functions | ||
| Templates Gallery | ||
| Version History |
Support (3 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Rows |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Rows (39)
AI Analyst
AI Content Generation
AI Tasks
PDF Import with AI Vision
Insights
Automation
Folders
Guest Members
Real-time Collaboration
Workspaces
Community Gallery
Public Workspaces
Sort & Filter
Cell Enrichment
Data Tables
Import & Export
Public Databases
Connectors
Custom API Endpoints
Custom Integrations
+ 19 more unique features
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