Matomo vs Qlik Sense
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 22) and fewer integrations (18 vs 19). Starting price: Matomo at $29/mo vs Qlik Sense at Contact Sales. Matomo has 120 unique features while Qlik Sense has 22 unique features, with 0 features in common.
| Matomo | Qlik Sense | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 22 |
| AI-Powered Features | 0 | 5 |
| Starting Price | $29/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 18 | 19 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 55% |
Feature Comparison by Category
AI (0 vs 4)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| AI Assistant | ||
| Agentic AI | ||
| Anomaly Detection | ||
| Predictive AI |
API (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Custom Alerts |
Automation (0 vs 1)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Automation and Orchestration |
Community (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Server Log Import |
Data Management (5 vs 10)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Automatic Data Deletion | ||
| Data Catalog | ||
| Data Foundation for AI | ||
| Data Movement | ||
| Data Preparation | ||
| Data Products | ||
| Data Quality and Governance | ||
| Data Streaming | ||
| Data Transformation | ||
| Data Warehouse Automation | ||
| IP Exclusion | ||
| Open Lakehouse | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Fast Installation |
Integration (4 vs 5)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Application and API Integration | ||
| CMS Plugins | ||
| Embedded Analytics | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Multi-source Data Integration | ||
| Qlik MCP Server | ||
| Report Embedding | ||
| SAP Solutions |
Marketing (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 2)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Reporting | ||
| Roll-Up Reporting | ||
| Row Evolution |
SEO (2 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Qlik Sense |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Qlik Sense (22)
Agentic AI
AI Assistant
Anomaly Detection
Predictive AI
Automation and Orchestration
Data Catalog
Data Foundation for AI
Data Movement
Data Preparation
Data Products
Data Quality and Governance
Data Streaming
Data Transformation
Data Warehouse Automation
Open Lakehouse
Application and API Integration
Embedded Analytics
Multi-source Data Integration
Qlik MCP Server
SAP Solutions
+ 2 more unique features
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