Matomo vs PROS
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 18) and more integrations (18 vs 0). Starting price: Matomo at $29/mo vs PROS at Contact Sales. Matomo has 120 unique features while PROS has 18 unique features, with 0 features in common.
| Matomo | PROS | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 18 |
| AI-Powered Features | 0 | 7 |
| Starting Price | $29/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 18 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI & Machine Learning (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Proven AI |
API (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Custom Alerts |
Community (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customer Experience (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Shopping |
Customization (4 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Server Log Import |
Data Management (5 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Distribution (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Distribution |
Distribution & Marketing (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Performance at Scale |
Documentation (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Fast Installation |
Integration (4 vs 2)
| Feature | Matomo | PROS |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| Integration Without Limits | ||
| LDAP Integration | ||
| Report Embedding | ||
| airWire |
Marketing (3 vs 2)
| Feature | Matomo | PROS |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution | ||
| Offer Marketing | ||
| airSEM |
Marketing & Sales (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Merchandising |
Mobile (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Open Source |
Operations (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Capacity Management |
Optimization (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Platform Module (0 vs 2)
| Feature | Matomo | PROS |
|---|---|---|
| airModules | ||
| airTRFX |
Pricing (0 vs 2)
| Feature | Matomo | PROS |
|---|---|---|
| Dynamic Ancillary Pricing | ||
| Real-Time Dynamic Pricing |
Privacy (12 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
Revenue Management (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Revenue Management |
Revenue Optimization (0 vs 1)
| Feature | Matomo | PROS |
|---|---|---|
| Offer Optimization |
SEO (2 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Sales (0 vs 2)
| Feature | Matomo | PROS |
|---|---|---|
| Group Sales | ||
| Sales Integration |
Security (2 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | PROS |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in PROS (18)
Proven AI
Shopping
Distribution
Performance at Scale
airWire
Integration Without Limits
airSEM
Offer Marketing
Merchandising
Capacity Management
airModules
airTRFX
Dynamic Ancillary Pricing
Real-Time Dynamic Pricing
Revenue Management
Offer Optimization
Group Sales
Sales Integration
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