Matomo vs Oracle Analytics
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 31) and more integrations (18 vs 13). Starting price: Matomo at $29/mo vs Oracle Analytics at $162.3/mo. Matomo has 120 unique features while Oracle Analytics has 31 unique features, with 0 features in common.
| Matomo | Oracle Analytics | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 31 |
| AI-Powered Features | 0 | 8 |
| Starting Price | $29/mo | $162.3/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 18 | 13 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 85% |
Feature Comparison by Category
AI/ML (0 vs 6)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Autonomous AI Database Integration | ||
| Explainable Machine Learning | ||
| Machine Learning for Pattern Discovery | ||
| Multi-language Natural Language Processing | ||
| Natural Language Query | ||
| OCI AI Services Integration |
API (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (7 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| OCI Command Line Interface Integration | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Custom Alerts |
Analytics (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Usage Tracking |
Community (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Server Log Import |
Data Integration (0 vs 2)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Multi-source Data Unification | ||
| Open Connectivity |
Data Management (5 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Modeling (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Semantic Modeler |
Data Preparation (0 vs 4)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Automated Data Preparation | ||
| Data Flows | ||
| Data Quality Insights | ||
| Self-service Data Preparation |
Data Warehouse (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Data Warehouse Connector |
Deployment (0 vs 3)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Cloud Marketplace Deployment | ||
| Oracle Analytics Cloud Deployment | ||
| Oracle Analytics Server Deployment |
Developer Tools (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Developer Panel |
Development (2 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Fast Installation |
Integration (4 vs 3)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| CMS Plugins | ||
| Embedded Analytics | ||
| Enterprise Performance Management Integration | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Microsoft Power BI Support | ||
| Report Embedding |
Marketing (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Mobile Analytics App | ||
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Notifications (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Real-time Alerts |
Open Source (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Platform (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Fusion AI Data Platform |
Privacy (12 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (2 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 3)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Audit Log | ||
| Data-level Security | ||
| Federated Identity Management | ||
| Role-based Security | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Templates (0 vs 1)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Prebuilt Analytics |
Tracking (19 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (0 vs 2)
| Feature | Matomo | Oracle Analytics |
|---|---|---|
| Custom Map Analytics | ||
| Data Visualization and Storytelling |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Oracle Analytics (31)
OCI Command Line Interface Integration
Autonomous AI Database Integration
Explainable Machine Learning
Machine Learning for Pattern Discovery
Multi-language Natural Language Processing
Natural Language Query
OCI AI Services Integration
Usage Tracking
Multi-source Data Unification
Open Connectivity
Semantic Modeler
Automated Data Preparation
Data Flows
Data Quality Insights
Self-service Data Preparation
Cloud Marketplace Deployment
Oracle Analytics Cloud Deployment
Oracle Analytics Server Deployment
Developer Panel
Embedded Analytics
+ 11 more unique features
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