Matomo vs Observable
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 19) and more integrations (18 vs 8). Starting price: Matomo at $29/mo vs Observable at $22/mo. Matomo has 120 unique features while Observable has 19 unique features, with 0 features in common.
| Matomo | Observable | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 19 |
| AI-Powered Features | 0 | 3 |
| Starting Price | $29/mo | $22/mo |
| Pricing Tiers | 4 | 2 |
| Integrations | 18 | 8 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 70% |
Feature Comparison by Category
AI (0 vs 2)
| Feature | Matomo | Observable |
|---|---|---|
| AI Assist | ||
| Build with AI |
API (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Access Control (0 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Public and Private Notebooks |
Administration (7 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label | ||
| Workspace Management |
Alerts (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Custom Alerts |
Automation (0 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Schedule Notebook Runs |
Collaboration (0 vs 3)
| Feature | Matomo | Observable |
|---|---|---|
| Add Viewers | ||
| Canvases | ||
| Multiplayer Code Editing |
Community (1 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Community Hub | ||
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables | ||
| Remove Observable Watermark |
Dashboarding (0 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Interactive Dashboards |
Data Exploration (0 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Data Brushing and Filtering |
Data Export (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Server Log Import |
Data Management (5 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Data Warehouse Connector |
Development (2 vs 2)
| Feature | Matomo | Observable |
|---|---|---|
| Developer Zone | ||
| Notebooks | ||
| Programming Language Libraries | ||
| Version Control |
Documentation (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Open Marketplace |
Installation (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Fast Installation |
Integration (4 vs 2)
| Feature | Matomo | Observable |
|---|---|---|
| CMS Plugins | ||
| Cloud Files and Web API Access | ||
| Database Connectivity | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (2 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 1)
| Feature | Matomo | Observable |
|---|---|---|
| Audit Log | ||
| Multi-authentication | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Sharing & Export (0 vs 2)
| Feature | Matomo | Observable |
|---|---|---|
| Embed Visualizations | ||
| Share via URL |
Support (3 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (1 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Observable |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Observable (19)
Public and Private Notebooks
Workspace Management
AI Assist
Build with AI
Schedule Notebook Runs
Add Viewers
Canvases
Multiplayer Code Editing
Community Hub
Remove Observable Watermark
Interactive Dashboards
Data Brushing and Filtering
Notebooks
Version Control
Cloud Files and Web API Access
Database Connectivity
Multi-authentication
Embed Visualizations
Share via URL
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