Marketo vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Marketo offers fewer features (44 vs 92) and more integrations (25 vs 10). Starting price: Marketo at $895/mo vs SendPulse at $8/mo. Marketo has 40 unique features while SendPulse has 88 unique features, with 4 features in common.
| Marketo | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 44 | 92 |
| AI-Powered Features | 1 | 0 |
| Starting Price | $895/mo | $8/mo |
| Pricing Tiers | 3 | 7 |
| Integrations | 25 | 10 |
| Shared Features | 4 | |
| Shared Integrations | 4 | |
| Data Quality | 72% | 95% |
Feature Comparison by Category
ABM (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Account-Based Marketing |
Administration (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Multi-Instance Management |
Analytics (8 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Attribution Modeling | ||
| Channel Insights | ||
| Custom Reports | ||
| Lead Source Tracking | ||
| Predictive Analytics | ||
| Program Performance | ||
| Revenue Cycle Analytics | ||
| Web Tracking |
Automation (3 vs 6)
| Feature | Marketo | SendPulse |
|---|---|---|
| Automation 360 | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Engagement Programs | ||
| Event-Triggered Flows | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows | ||
| Smart Campaigns | ||
| Trigger Campaigns |
CRM (1 vs 6)
| Feature | Marketo | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Lead Database | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | Marketo | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | Marketo | SendPulse |
|---|---|---|
| User Access Levels |
Compliance (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| GDPR Compliance |
Content (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Content Management |
Course Builder (0 vs 7)
| Feature | Marketo | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Customization (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Custom Activities |
Data Management (2 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Lead Deduplication | ||
| Person Source Tracking |
Email (5 vs 19)
| Feature | Marketo | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Batch Campaigns | ||
| Bounce Management | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Deliverability | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports |
Events (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Event Management |
Integration (2 vs 2)
| Feature | Marketo | SendPulse |
|---|---|---|
| API Access | ||
| API and Webhooks | ||
| Integration with CRM and CMS | ||
| Webhook Support |
Lead Capture (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Forms |
Lead Management (3 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Lead Nurturing | ||
| Lead Scoring | ||
| Segmentation |
Mobile (1 vs 4)
| Feature | Marketo | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| Mobile Marketing | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | Marketo | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Optimization (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| A/B Testing |
Personalization (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Dynamic Content |
Pop-ups (0 vs 6)
| Feature | Marketo | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Project Management (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Marketing Calendar |
Reporting (0 vs 2)
| Feature | Marketo | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (0 vs 14)
| Feature | Marketo | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Sales Enablement (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Marketo Sales Insight |
Security (3 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Audit Trail | ||
| Role-Based Access Control | ||
| Two-Factor Authentication |
Social (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Social Media Integration |
Support (0 vs 3)
| Feature | Marketo | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base |
Templates (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Campaign Templates |
Web (2 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Landing Page Templates | ||
| Landing Pages |
Website Builder (0 vs 7)
| Feature | Marketo | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Workflow (1 vs 0)
| Feature | Marketo | SendPulse |
|---|---|---|
| Campaign Cloning |
Unique Features
Only in Marketo (40)
Account-Based Marketing
Multi-Instance Management
Attribution Modeling
Channel Insights
Custom Reports
Lead Source Tracking
Predictive Analytics
Program Performance
Revenue Cycle Analytics
Web Tracking
Engagement Programs
Smart Campaigns
Trigger Campaigns
GDPR Compliance
Content Management
Lead Database
Custom Activities
Lead Deduplication
Person Source Tracking
Batch Campaigns
+ 20 more unique features
Only in SendPulse (88)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 68 more unique features
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