MailerLite vs turboSMTP
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
MailerLite offers more features (79 vs 30) and more integrations (7 vs 5). Starting price: MailerLite at $10/mo vs turboSMTP at $14.95/mo. MailerLite has 79 unique features while turboSMTP has 30 unique features, with 0 features in common.
| MailerLite | turboSMTP | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 79 | 30 |
| AI-Powered Features | 2 | 0 |
| Starting Price | $10/mo | $14.95/mo |
| Pricing Tiers | 4 | 10 |
| Integrations | 7 | 5 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 90% | 80% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| AI Email Generator | ||
| Smart Sending |
Account Management (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Subaccount & White Label System |
Analytics/Reporting (0 vs 3)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Email Delivery Tracking | ||
| Real-Time Click and Open Tracking | ||
| Regular Activities Reports |
Audience Management (5 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Individual Subscriber Profiles | ||
| Interest Groups (Tags) | ||
| Preference Center | ||
| Subscriber Segmentation | ||
| Unsubscribe Page Builder |
Automation (7 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Auto-Resend Campaigns | ||
| Automation Builder | ||
| Automation Templates | ||
| Birthday Automation | ||
| Campaign Auto-Resend | ||
| Email Automation | ||
| Enhanced Automations |
Compatibility (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Compatible with Major Mail Clients |
Content Creation (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| MailStyler Template Editor |
Deliverability (0 vs 5)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Custom Tracking Domain | ||
| Dedicated IP Address | ||
| Dedicated IP Pools | ||
| Reliable Servers with ISP Relationships | ||
| Smart Routing |
Design Tools (5 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Content Blocks | ||
| Countdown Timer | ||
| Drag & Drop Editor | ||
| Image Gallery | ||
| Image Library |
Developer Tools (1 vs 3)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| API Documentation | ||
| Email API for Developers | ||
| Email SDKs for Developers | ||
| Events Notification Webhooks |
Ecommerce (3 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Coupons | ||
| Paid Newsletter Subscriptions | ||
| Sell Digital Products |
Email Deliverability (3 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Dedicated IP | ||
| Deliverability Consultation | ||
| Email Verifier |
Email Management (1 vs 2)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Bounce, Spam and Unsubscribe Management | ||
| Email Validation Tool | ||
| Inbound Routing |
Email Marketing (9 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Custom HTML Editor | ||
| Edit Links in Sent Campaigns | ||
| Email Campaigns | ||
| Mobile-friendly Newsletters | ||
| Preview and Send Test Emails | ||
| RSS Campaigns | ||
| Rich-text Newsletter Editor | ||
| Signature Block | ||
| Transactional Email |
Email Sending (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Transactional Email Delivery |
Events (1 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Event RSVP |
Guarantee (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Money Back Guarantee |
Infrastructure (0 vs 2)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| No Bandwidth Caps | ||
| Worldwide Server Infrastructure |
Integrations (3 vs 2)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Ecommerce Integrations | ||
| Email Validator for WordPress | ||
| Facebook Custom Audiences | ||
| Facebook Integration | ||
| WordPress Free SMTP Plugin |
Landing Pages (1 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Landing Page Builder |
Lead Generation (4 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Pop-ups | ||
| Promotion Pop-ups | ||
| Signup Forms | ||
| Surveys and Quizzes |
Messaging (1 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| SMS Support |
Performance (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| High Speed Delivery |
Personalization (4 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Conditional Content | ||
| Custom Variables | ||
| Dynamic Content | ||
| Timezone-based Delivery |
Pricing/Access (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Free SMTP Service |
Pricing/Plans (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Flexible SMTP Service Plans |
Reporting (7 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Automation Real-time Reports | ||
| Click Maps | ||
| Comparative Reporting | ||
| Ecommerce Sales Tracking | ||
| List Growth Reporting | ||
| Performance Tracking | ||
| Reporting Dashboard |
Security/Compliance (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| GDPR Compliance |
Security/Infrastructure (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Secure & Reliable Servers |
Support (4 vs 2)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| 24/7 Live Chat Support | ||
| 24/7 Multi-Language Customer Support | ||
| 24/7 Professional Support | ||
| Account Audit | ||
| Dedicated Success Manager | ||
| Onboarding Consultation and Training |
Support/Education (0 vs 1)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Step by Step Video Tutorials |
Team Management (2 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Custom User Permissions | ||
| Multiple User Seats |
Templates (6 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Create Your Own Landing Page Template | ||
| Create Your Own Newsletter Template | ||
| Landing Page Templates | ||
| Newsletter Templates | ||
| Pop-up Templates | ||
| Website Templates |
Testing (4 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| A/B Testing | ||
| Landing Page A/B Split Testing | ||
| Multivariate Testing | ||
| Promotion Pop-up A/B Testing |
Website Building (6 vs 0)
| Feature | MailerLite | turboSMTP |
|---|---|---|
| Custom Code Injection | ||
| Custom Domains | ||
| Customizable Favicon | ||
| Password Protected Pages | ||
| Website Blogs | ||
| Website Builder |
Unique Features
Only in MailerLite (79)
AI Email Generator
Smart Sending
Individual Subscriber Profiles
Interest Groups (Tags)
Preference Center
Subscriber Segmentation
Unsubscribe Page Builder
Auto-Resend Campaigns
Automation Builder
Automation Templates
Birthday Automation
Campaign Auto-Resend
Email Automation
Enhanced Automations
Content Blocks
Countdown Timer
Drag & Drop Editor
Image Gallery
Image Library
API Documentation
+ 59 more unique features
Only in turboSMTP (30)
Subaccount & White Label System
Email Delivery Tracking
Real-Time Click and Open Tracking
Regular Activities Reports
Compatible with Major Mail Clients
MailStyler Template Editor
Custom Tracking Domain
Dedicated IP Address
Dedicated IP Pools
Reliable Servers with ISP Relationships
Smart Routing
Email API for Developers
Email SDKs for Developers
Events Notification Webhooks
Bounce, Spam and Unsubscribe Management
Email Validation Tool
Transactional Email Delivery
Money Back Guarantee
No Bandwidth Caps
Worldwide Server Infrastructure
+ 10 more unique features
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