Mailchimp vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Mailchimp offers fewer features (38 vs 92) and fewer integrations (9 vs 10). Starting price: Mailchimp at $13/mo vs SendPulse at $8/mo. Mailchimp has 32 unique features while SendPulse has 86 unique features, with 6 features in common.
| Mailchimp | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 38 | 92 |
| AI-Powered Features | 5 | 0 |
| Starting Price | $13/mo | $8/mo |
| Pricing Tiers | 5 | 7 |
| Integrations | 9 | 10 |
| Shared Features | 6 | |
| Shared Integrations | 3 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Generative AI | ||
| Intuit Assist | ||
| Predictive Demographics | ||
| Smart Recommendations | ||
| Subject Line Helper |
Advertising (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Retargeting Ads |
Analytics (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Actionable Insights into Audience Growth |
Audience Management (5 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Popup Forms | ||
| Segmentation | ||
| Sign-Up Forms | ||
| Surveys | ||
| Tags & Customer Profiles |
Automation (2 vs 6)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Automation 360 | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Enhanced Automations | ||
| Event-Triggered Flows | ||
| Marketing Automation Flows | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows |
Branding (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Remove Mailchimp Branding |
CRM (1 vs 6)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Marketing CRM | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| User Access Levels |
Content Creation (4 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Branded Templates | ||
| Custom-coded Templates | ||
| Email Builder | ||
| Email Templates |
Content Management (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Content Studio |
Course Builder (0 vs 7)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Email (3 vs 19)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Scheduling | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics |
Integration (2 vs 2)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| API and Webhooks | ||
| Integration with CRM and CMS | ||
| Integrations | ||
| Webhooks |
Mobile (0 vs 4)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Optimization (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Send Time Optimization |
Personalization (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Dynamic Content |
Pop-ups (0 vs 6)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (0 vs 2)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
Reporting & Analytics (2 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Custom Reports | ||
| Marketing Reports |
SMS (1 vs 14)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Marketing | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Support (3 vs 3)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base | ||
| Migration Tools | ||
| Personalized Onboarding |
Targeting (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Behavioral Targeting |
Testing & Optimization (1 vs 0)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| A/B Testing |
Website Builder (2 vs 7)
| Feature | Mailchimp | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder | ||
| Websites |
Unique Features
Only in Mailchimp (32)
Retargeting Ads
Generative AI
Intuit Assist
Predictive Demographics
Smart Recommendations
Subject Line Helper
Actionable Insights into Audience Growth
Popup Forms
Segmentation
Sign-Up Forms
Surveys
Tags & Customer Profiles
Enhanced Automations
Marketing Automation Flows
Remove Mailchimp Branding
Branded Templates
Custom-coded Templates
Email Builder
Content Studio
Marketing CRM
+ 12 more unique features
Only in SendPulse (86)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 66 more unique features
Want to build your own alternative to Mailchimp or SendPulse?
Analyze it with Reap