Lytics vs Data 360
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Lytics offers more features (41 vs 17) and more integrations (25 vs 19). Starting price: Lytics at $2500/mo vs Data 360 at Contact Sales. Lytics has 40 unique features while Data 360 has 16 unique features, with 1 features in common.
| Lytics | Data 360 | |
|---|---|---|
| Category | Customer Data Platform | Customer Data Platform |
| Total Features | 41 | 17 |
| AI-Powered Features | 13 | 5 |
| Starting Price | $2500/mo | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 25 | 19 |
| Shared Features | 1 | |
| Shared Integrations | 3 | |
| Data Quality | 71% | 55% |
Feature Comparison by Category
AI (0 vs 3)
| Feature | Lytics | Data 360 |
|---|---|---|
| Agentforce Segmentation | ||
| Build or Bring Your Own AI Model | ||
| Foundation for Agentforce |
AI/ML (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Next Best Channel |
Activation (2 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Audience Export | ||
| Real-time Activation | ||
| Seamless Activation to Any Channel |
Advertising (0 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| First-Party Advertising |
Analytics (9 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Attribution Modeling | ||
| Behavioral Scoring | ||
| Cohort Analysis | ||
| Competitive Audience Benchmarking | ||
| Custom Metrics Builder | ||
| Lifetime Value Modeling | ||
| Predictive Analytics | ||
| Revenue Impact Analysis | ||
| SQL Query Builder | ||
| Segment and Calculated Insights |
Audience Building (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Lookalike Audiences |
CRM Integration (0 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Natively Built on CRM |
Campaign Management (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Frequency Capping |
Compliance (4 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| CCPA Compliance Tools | ||
| Data Governance Dashboard | ||
| GDPR Compliance Tools | ||
| Suppression Lists |
Data Collaboration (0 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Clean Rooms |
Data Collection (3 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Custom Events Tracking | ||
| Mobile SDK | ||
| Web Tracking Tag |
Data Integration (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Streaming Data Pipelines |
Data Management (2 vs 4)
| Feature | Lytics | Data 360 |
|---|---|---|
| Data Enrichment | ||
| Data Mapping | ||
| Identity Resolution | ||
| Unified Customer Profile | ||
| Unified Customer Profiles | ||
| Zero-Copy Data Access |
Data Migration (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Historical Data Import |
Developer Tools (2 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| API Access | ||
| Event Stream Exploration |
Experimentation (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| A/B Testing Framework |
Identity Management (2 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Cross-Device Tracking | ||
| Identity Resolution |
Integration (1 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Data Warehouse Integration | ||
| Out-of-the-Box Connectors |
Journey Management (0 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Data-Driven Customer Journeys |
Marketing Automation (2 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Journey Orchestration | ||
| Rules Engine |
Personalization (1 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Dynamic Content Personalization | ||
| Personalized Recommendations |
Predictive Analytics (1 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Churn Prediction |
Reporting (2 vs 0)
| Feature | Lytics | Data 360 |
|---|---|---|
| Automated Reports | ||
| Dashboard Builder |
Security (2 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| Audit Logs | ||
| Einstein Trust Layer | ||
| Role-Based Access Control |
Segmentation (2 vs 1)
| Feature | Lytics | Data 360 |
|---|---|---|
| AI-Powered Segmentation | ||
| Audience Templates | ||
| Real-time Data and Segmentation |
Unique Features
Only in Lytics (40)
Audience Export
Real-time Activation
Next Best Channel
Attribution Modeling
Behavioral Scoring
Cohort Analysis
Competitive Audience Benchmarking
Custom Metrics Builder
Lifetime Value Modeling
Predictive Analytics
Revenue Impact Analysis
SQL Query Builder
Lookalike Audiences
Frequency Capping
CCPA Compliance Tools
Data Governance Dashboard
GDPR Compliance Tools
Suppression Lists
Custom Events Tracking
Mobile SDK
+ 20 more unique features
Only in Data 360 (16)
Seamless Activation to Any Channel
First-Party Advertising
Agentforce Segmentation
Build or Bring Your Own AI Model
Foundation for Agentforce
Segment and Calculated Insights
Natively Built on CRM
Clean Rooms
Data Mapping
Unified Customer Profile
Zero-Copy Data Access
Out-of-the-Box Connectors
Data-Driven Customer Journeys
Personalized Recommendations
Einstein Trust Layer
Real-time Data and Segmentation
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