Looker vs Wise Business
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Looker offers more features (46 vs 41) and fewer integrations (27 vs 28). Starting price: Looker at $70/mo vs Wise Business at $99/mo. Looker has 45 unique features while Wise Business has 40 unique features, with 1 features in common.
| Looker | Wise Business | |
|---|---|---|
| Category | Business Intelligence | Business Intelligence |
| Total Features | 46 | 41 |
| AI-Powered Features | 0 | 11 |
| Starting Price | $70/mo | $99/mo |
| Pricing Tiers | 3 | 3 |
| Integrations | 27 | 28 |
| Shared Features | 1 | |
| Shared Integrations | 6 | |
| Data Quality | 73% | 71% |
Feature Comparison by Category
Administration (2 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Query History | ||
| Query Limit Management |
Analytics (4 vs 12)
| Feature | Looker | Wise Business |
|---|---|---|
| AI Forecasting | ||
| Anomaly Detection | ||
| Benchmark Comparison | ||
| Board Dashboards | ||
| Cash Forecasting AI | ||
| Consolidated Reporting | ||
| Custom Reports | ||
| Customer Analytics | ||
| Explores | ||
| Filters | ||
| Financial Dashboard | ||
| Financial Ratios | ||
| Historical Analytics | ||
| Profitability Analysis | ||
| SQL Runner |
Automation (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Workflow Automation |
Billing (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Subscription Billing |
Collaboration (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Collaborations |
Compliance (1 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Audit Logging | ||
| Audit Trail |
Customization (1 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Themes | ||
| White Label Option |
Data Governance (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Data Lineage |
Data Management (1 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Data Export | ||
| Datagroups |
Data Modeling (2 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Derived Tables | ||
| LookML |
Data Processing (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Scheduled Queries |
Development (3 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Extension Framework | ||
| Query Validator | ||
| Version Control |
Documentation (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Data Dictionary |
Export (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| PDF Export |
Extensions (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Marketplace |
Finance (0 vs 11)
| Feature | Looker | Wise Business |
|---|---|---|
| Bank Reconciliation | ||
| Budget Planning | ||
| Budget Variance Analysis | ||
| Cash Flow Analysis | ||
| Cost Allocation | ||
| Debt Management | ||
| Expense Categorization | ||
| Fixed Asset Tracking | ||
| Invoice Management | ||
| Multi-Currency Support | ||
| Tax Compliance |
Governance (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Content Moderation |
HR (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Employee Payroll |
Integration (4 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| API | ||
| API Access | ||
| Actions Framework | ||
| Embedded Analytics | ||
| Webhooks |
Mobile (1 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Mobile App |
Monitoring (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Alerts |
Notifications (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Alert Notifications |
Operations (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Inventory Valuation |
Organization (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Folders & Spaces |
Performance (4 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Caching | ||
| Incremental PDT | ||
| Model Performance | ||
| Persistent Derived Tables |
Procurement (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Vendor Management |
Project Management (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Project Cost Tracking |
Quality Assurance (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Content Validator |
Reporting (1 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Scheduled Reports |
Sales (0 vs 2)
| Feature | Looker | Wise Business |
|---|---|---|
| Commission Tracking | ||
| Revenue Tracking |
Security (6 vs 3)
| Feature | Looker | Wise Business |
|---|---|---|
| Data Backup | ||
| Data Governance | ||
| Explores Permissions | ||
| Folders Permissions | ||
| RBAC | ||
| Role-Based Access Control | ||
| Row Level Security | ||
| Single Sign-On | ||
| Two-Factor Authentication |
Visualization (6 vs 0)
| Feature | Looker | Wise Business |
|---|---|---|
| Custom Visualizations | ||
| Dashboard Tiles | ||
| Dashboards | ||
| Drill Down | ||
| Looks | ||
| Parametrized Looks |
Workflow (0 vs 1)
| Feature | Looker | Wise Business |
|---|---|---|
| Expense Approvals |
Unique Features
Only in Looker (45)
Query History
Query Limit Management
Explores
Filters
SQL Runner
Usage Insights
Collaborations
Audit Logging
Themes
Data Lineage
Datagroups
Derived Tables
LookML
Scheduled Queries
Extension Framework
Query Validator
Version Control
Data Dictionary
PDF Export
Marketplace
+ 25 more unique features
Only in Wise Business (40)
AI Forecasting
Anomaly Detection
Benchmark Comparison
Board Dashboards
Cash Forecasting AI
Consolidated Reporting
Custom Reports
Customer Analytics
Financial Dashboard
Financial Ratios
Historical Analytics
Profitability Analysis
Workflow Automation
Subscription Billing
Audit Trail
White Label Option
Data Export
Bank Reconciliation
Budget Planning
Budget Variance Analysis
+ 20 more unique features
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