Looker Studio vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Looker Studio offers fewer features (10 vs 120) and fewer integrations (0 vs 18). Starting price: Looker Studio at Free vs Matomo at $29/mo. Looker Studio has 9 unique features while Matomo has 119 unique features, with 1 features in common.
| Looker Studio | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 10 | 120 |
| AI-Powered Features | 0 | 0 |
| Starting Price | Free | $29/mo |
| Pricing Tiers | 1 | 4 |
| Integrations | 0 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 50% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Custom Alerts |
Collaboration (1 vs 0)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Real-time Collaboration |
Community (1 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Gallery | ||
| Public Roadmap |
Conversion Tracking (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Server Log Import |
Data Integration (2 vs 0)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Built-in Connectors | ||
| Partner Connectors |
Data Management (0 vs 5)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Data Warehouse Connector |
Developer Tools (1 vs 0)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Developer Platform |
Development (0 vs 2)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Fast Installation |
Integration (0 vs 4)
| Feature | Looker Studio | Matomo |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (2 vs 20)
| Feature | Looker Studio | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Beautiful Reports | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Interactive Dashboards | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting |
SEO (0 vs 2)
| Feature | Looker Studio | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (0 vs 2)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | Looker Studio | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Sharing (2 vs 0)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Report Embedding | ||
| Report Sharing |
Support (0 vs 3)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Looker Studio | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Looker Studio | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (1 vs 0)
| Feature | Looker Studio | Matomo |
|---|---|---|
| Data Visualization |
Unique Features
Only in Looker Studio (9)
Real-time Collaboration
Gallery
Built-in Connectors
Partner Connectors
Developer Platform
Beautiful Reports
Interactive Dashboards
Report Sharing
Data Visualization
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 99 more unique features
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