Klaviyo vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Klaviyo offers fewer features (45 vs 92) and more integrations (25 vs 10). Starting price: Klaviyo at $20/mo vs SendPulse at $8/mo. Klaviyo has 42 unique features while SendPulse has 89 unique features, with 3 features in common.
| Klaviyo | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 45 | 92 |
| AI-Powered Features | 7 | 0 |
| Starting Price | $20/mo | $8/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 25 | 10 |
| Shared Features | 3 | |
| Shared Integrations | 5 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
Analytics (9 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Behavioral Tracking | ||
| Churn Prediction | ||
| Customer Journey Mapping | ||
| Deliverability Monitoring | ||
| Email Performance Insights | ||
| Predictive Analytics | ||
| Reporting Dashboard | ||
| Revenue Analytics | ||
| SMS Performance Analytics |
Automation (4 vs 6)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Automation 360 | ||
| Automation Workflows | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Lead Scoring | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows | ||
| Segmentation | ||
| Snapshot Campaigns |
CRM (0 vs 6)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Chatbots (0 vs 10)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (2 vs 1)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Marketing Calendar | ||
| Team Collaboration | ||
| User Access Levels |
Compliance (3 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Customer Data Rights | ||
| Email Compliance | ||
| SMS Compliance |
Course Builder (0 vs 7)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Data (4 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Backpopulation | ||
| Custom Properties | ||
| Customer Data Platform | ||
| Event Tracking |
Deliverability (1 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| IP Warming |
Design (2 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Brand Consistency | ||
| Template Library |
Developer (2 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| API Access | ||
| Webhooks |
Email (1 vs 19)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics | ||
| SMTP Unsubscribed Users List |
Engagement (2 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Forms & Popups | ||
| Preference Center |
Integration (1 vs 2)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| API and Webhooks | ||
| Audience Export | ||
| Integration with CRM and CMS |
List Management (2 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| List Management | ||
| Unsubscribe Management |
Messaging (3 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Push Notifications | ||
| SMS Marketing | ||
| SMS Shortcode |
Mobile (1 vs 4)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Optimization (3 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| A/B Testing | ||
| Predictive Sending | ||
| Smart Send Time |
Personalization (3 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Dynamic Content | ||
| Multi-Language Support | ||
| Next Best Action |
Pop-ups (0 vs 6)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (0 vs 2)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (0 vs 14)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Security (1 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Authentication Monitoring |
Support (0 vs 3)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base |
Targeting (1 vs 0)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Geolocation Targeting |
Website Builder (0 vs 7)
| Feature | Klaviyo | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in Klaviyo (42)
Behavioral Tracking
Churn Prediction
Customer Journey Mapping
Deliverability Monitoring
Email Performance Insights
Predictive Analytics
Reporting Dashboard
Revenue Analytics
SMS Performance Analytics
Automation Workflows
Lead Scoring
Segmentation
Snapshot Campaigns
Marketing Calendar
Team Collaboration
Customer Data Rights
Email Compliance
SMS Compliance
Backpopulation
Custom Properties
+ 22 more unique features
Only in SendPulse (89)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 69 more unique features
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