IBM Cognos Analytics vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
IBM Cognos Analytics offers fewer features (32 vs 120) and fewer integrations (6 vs 18). Starting price: IBM Cognos Analytics at Contact Sales vs Matomo at $29/mo. IBM Cognos Analytics has 31 unique features while Matomo has 119 unique features, with 1 features in common.
| IBM Cognos Analytics | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 32 | 120 |
| AI-Powered Features | 7 | 0 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 6 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| AI Assistant | ||
| AI-Powered Insights | ||
| Agentic AI | ||
| Conversational AI | ||
| Natural Language Processing |
API (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (1 vs 7)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Tenant Management | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Custom Alerts |
Analytics (2 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Data Exploration and Predictive Forecasting | ||
| Self-Service Analytics |
Automation (3 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Report Bursting | ||
| Report Scheduling | ||
| Reporting Agents |
Community (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Public Roadmap |
Conversion Tracking (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (1 vs 4)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables | ||
| Enhanced Theming |
Data Export (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Server Log Import |
Data Management (3 vs 5)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| CQM/DQM Queries Support | ||
| Certified Data Models | ||
| Framework Manager | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Data Warehouse Connector |
Deployment (1 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Scalable Deployment |
Developer Tools (1 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Cognos SDK and Rest API |
Development (0 vs 2)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Open Marketplace |
Governance (3 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Audit Trails | ||
| Centralized Governance | ||
| Platform Usage and Audit Tracking |
Installation (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Fast Installation |
Integration (2 vs 4)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| CMS Plugins | ||
| Data Connector Pack | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding | ||
| Via Satellite Connectors |
Marketing (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (1 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (2 vs 20)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| Advanced Customizable Reporting | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution |
SEO (0 vs 2)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 2)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Audit Log | ||
| Enterprise Security and Single Sign-On | ||
| Fine-Grained Access Controls | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (5 vs 0)
| Feature | IBM Cognos Analytics | Matomo |
|---|---|---|
| Interactive Brushing | ||
| Interactive Dashboards | ||
| Interactive Data Visualizations | ||
| Master-Detail Charts | ||
| Responsive Dashboards |
Unique Features
Only in IBM Cognos Analytics (31)
Tenant Management
Agentic AI
AI Assistant
AI-Powered Insights
Conversational AI
Natural Language Processing
Data Exploration and Predictive Forecasting
Self-Service Analytics
Report Bursting
Report Scheduling
Reporting Agents
Enhanced Theming
Certified Data Models
CQM/DQM Queries Support
Framework Manager
Scalable Deployment
Cognos SDK and Rest API
Audit Trails
Centralized Governance
Platform Usage and Audit Tracking
+ 11 more unique features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 99 more unique features
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