Hex vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Hex offers fewer features (42 vs 120) and fewer integrations (9 vs 18). Starting price: Hex at $36/mo vs Matomo at $29/mo. Hex has 42 unique features while Matomo has 120 unique features, with 0 features in common.
| Hex | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 42 | 120 |
| AI-Powered Features | 7 | 0 |
| Starting Price | $36/mo | $29/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 9 | 18 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (6 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| AI Quick Edits | ||
| Agentic Data Notebooks | ||
| Natural Language Query | ||
| Notebook Agent | ||
| Semantic Model Agent | ||
| Threads Agent |
API (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | Hex | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Custom Alerts |
Automation (1 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Scheduled Runs & Alerts |
Code Editor (3 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Custom SQL Formatting | ||
| Python Cell | ||
| SQL Cell |
Collaboration (4 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Shared Collections | ||
| Shared Components | ||
| Snapshots | ||
| Version History |
Community (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Public Roadmap |
Conversational AI (1 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Threads |
Conversion Tracking (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (1 vs 4)
| Feature | Hex | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Branding | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Data Export |
Data Governance (1 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Semantic Models |
Data Import (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Server Log Import |
Data Management (0 vs 5)
| Feature | Hex | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Data Warehouse Connector |
Deployment (1 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Single Tenant Deployment |
Development (0 vs 2)
| Feature | Hex | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Open Marketplace |
Infrastructure (4 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Advanced Compute Add-ons | ||
| Compute Profiles | ||
| Custom Docker Image | ||
| SSH Compute |
Installation (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Fast Installation |
Integration (5 vs 4)
| Feature | Hex | Matomo |
|---|---|---|
| CMS Plugins | ||
| Data Source Connections | ||
| Embedded Analytics | ||
| Git Integration | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| REST APIs | ||
| Report Embedding | ||
| Slack Integration |
Marketing (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Monitoring (2 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Observability API | ||
| Usage Reports |
Open Source (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| A/B Testing Platform |
Organization (2 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| Auto-archive | ||
| Custom Labels |
Performance (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | Hex | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (0 vs 20)
| Feature | Hex | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (0 vs 2)
| Feature | Hex | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (7 vs 2)
| Feature | Hex | Matomo |
|---|---|---|
| Audit Log | ||
| Audit Logs | ||
| Data Permissions | ||
| Explorer Role | ||
| HIPAA Compliance | ||
| OAuth Database Connections | ||
| OIDC SSO | ||
| Security Focus | ||
| User Groups |
Segmentation (0 vs 2)
| Feature | Hex | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | Hex | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Hex | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Hex | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Hex | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (0 vs 2)
| Feature | Hex | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Visualization (4 vs 0)
| Feature | Hex | Matomo |
|---|---|---|
| App Builder | ||
| Presentation Mode | ||
| Visual Exploration & Drill Down | ||
| Visualizations |
Unique Features
Only in Hex (42)
Agentic Data Notebooks
AI Quick Edits
Natural Language Query
Notebook Agent
Semantic Model Agent
Threads Agent
Scheduled Runs & Alerts
Custom SQL Formatting
Python Cell
SQL Cell
Shared Collections
Shared Components
Snapshots
Version History
Threads
Custom Branding
Semantic Models
Single Tenant Deployment
Advanced Compute Add-ons
Compute Profiles
+ 22 more unique features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
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