Heap vs Triple Whale
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Heap offers fewer features (42 vs 68) and more integrations (27 vs 6). Starting price: Heap at $89/mo vs Triple Whale at $179/mo. Heap has 40 unique features while Triple Whale has 66 unique features, with 2 features in common.
| Heap | Triple Whale | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 42 | 68 |
| AI-Powered Features | 3 | 12 |
| Starting Price | $89/mo | $179/mo |
| Pricing Tiers | 4 | 7 |
| Integrations | 27 | 6 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 71% | 90% |
Feature Comparison by Category
AI Features (3 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Heap Answers | ||
| Predictive Analytics | ||
| Recommended Events |
Administration (2 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Role-based Access Control | ||
| SSO/SAML |
Alerts & Notifications (0 vs 1)
| Feature | Heap | Triple Whale |
|---|---|---|
| Email Notifications |
Analysis (9 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Benchmarking | ||
| Cohort Analysis | ||
| Funnel Analysis | ||
| Funnels | ||
| Goal Tracking | ||
| Retention Analysis | ||
| SQL Queries | ||
| Session Replay | ||
| User Profiles |
Analytics (0 vs 16)
| Feature | Heap | Triple Whale |
|---|---|---|
| Benchmarks | ||
| Cohort Analysis | ||
| Creative Analytics | ||
| Custom Metric Builder | ||
| Influencer & Affiliate Analysis | ||
| Inventory & Profitability Analysis | ||
| Marketing Channel Performance Tracking | ||
| Page Speed Monitoring | ||
| Path & Funnel Analysis | ||
| Product Analytics | ||
| RFM Segmentation | ||
| Sales Performance Tracking | ||
| Segmentation Builder | ||
| Site Search Analytics | ||
| Subscription Data |
Artificial Intelligence (0 vs 11)
| Feature | Heap | Triple Whale |
|---|---|---|
| AI Visibility | ||
| AI Visibility Mentions, Citations & Sentiment | ||
| Context Engine | ||
| Creative Generation | ||
| Custom AI Model Tuning | ||
| Custom Agents | ||
| Forecasting | ||
| Moby AI | ||
| Moby Agents | ||
| Moby Chat | ||
| Multi-LLM Support |
Attribution (1 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Multi-touch Attribution |
Attribution & Measurement (0 vs 7)
| Feature | Heap | Triple Whale |
|---|---|---|
| First and Last-Click Attribution | ||
| GeoLift Incrementality Testing | ||
| Marketing Mix Modeling | ||
| Multi-Touch Attribution | ||
| Tailored Attribution & Measurement Modeling | ||
| Total Impact Attribution | ||
| Unified Measurement |
Automation (0 vs 3)
| Feature | Heap | Triple Whale |
|---|---|---|
| Ad Platform Controls | ||
| Automated Sequences | ||
| Scheduled Report Automations |
Compliance (4 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Audit Logs | ||
| Data Governance | ||
| Data Privacy Controls | ||
| GDPR Compliance Tools |
Customer Intelligence (0 vs 1)
| Feature | Heap | Triple Whale |
|---|---|---|
| Post-Purchase Survey |
Dashboard (0 vs 2)
| Feature | Heap | Triple Whale |
|---|---|---|
| Founders Dash | ||
| Summary Board |
Data Activation (0 vs 4)
| Feature | Heap | Triple Whale |
|---|---|---|
| Audience Syncing | ||
| Reverse ETL | ||
| Sonar Optimize | ||
| Sonar Send |
Data Collection (5 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Autocapture | ||
| Cross-domain Tracking | ||
| Custom Events via Server-side SDK | ||
| Custom Properties | ||
| Event Definitions |
Data Management (0 vs 4)
| Feature | Heap | Triple Whale |
|---|---|---|
| Bi-Directional Data Warehouse Syncing | ||
| Data Platform | ||
| Flexible Data Warehouse & Custom Integrations | ||
| Google Sheets & CSV Export |
Experimentation (2 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| A/B Testing | ||
| Feature Flagging |
Integration (3 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| API | ||
| Data Export | ||
| Data Warehouse Sync |
Mobile (1 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Mobile App Analytics |
Monetization (1 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Revenue Tracking |
Monitoring (2 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Alerts | ||
| Error Tracking |
Performance (1 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Web Performance Monitoring |
Platform (0 vs 1)
| Feature | Heap | Triple Whale |
|---|---|---|
| Mobile App |
Reporting (4 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Custom Dashboards | ||
| Dashboards | ||
| Real-time Dashboards | ||
| Scheduled Reports |
Reporting & Analytics (0 vs 6)
| Feature | Heap | Triple Whale |
|---|---|---|
| Business Intelligence Layer | ||
| Custom Boards through SQL | ||
| Email Reports | ||
| Multi-Store Reporting | ||
| No-Code Dashboard Builder | ||
| SQL Editor |
Security & Compliance (0 vs 1)
| Feature | Heap | Triple Whale |
|---|---|---|
| Enterprise Security and Compliance |
Segmentation (2 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Advanced Segmentation | ||
| User Segments |
Support & Training (0 vs 10)
| Feature | Heap | Triple Whale |
|---|---|---|
| Enterprise Customer Success Manager | ||
| Implementation Specialist | ||
| Priority Support and Dedicated Success Coverage | ||
| Professional Services | ||
| Project Management and Scoping | ||
| SLA-Backed Performance & Uptime Guarantees | ||
| Strategic Consulting | ||
| Strategic Quarterly Business Reviews | ||
| Weekly Product Training Sessions | ||
| White-Glove Data Strategy & Migration |
Tracking & Attribution (0 vs 1)
| Feature | Heap | Triple Whale |
|---|---|---|
| Triple Pixel |
Visualization (2 vs 0)
| Feature | Heap | Triple Whale |
|---|---|---|
| Heatmaps | ||
| Journeys |
Unique Features
Only in Heap (40)
Role-based Access Control
SSO/SAML
Heap Answers
Predictive Analytics
Recommended Events
Benchmarking
Funnel Analysis
Funnels
Goal Tracking
Retention Analysis
Session Replay
SQL Queries
User Profiles
Audit Logs
Data Governance
Data Privacy Controls
GDPR Compliance Tools
Autocapture
Cross-domain Tracking
Custom Events via Server-side SDK
+ 20 more unique features
Only in Triple Whale (66)
Email Notifications
Benchmarks
Creative Analytics
Custom Metric Builder
Influencer & Affiliate Analysis
Inventory & Profitability Analysis
Marketing Channel Performance Tracking
Page Speed Monitoring
Path & Funnel Analysis
Product Analytics
RFM Segmentation
Sales Performance Tracking
Segmentation Builder
Site Search Analytics
Subscription Data
Web Analytics
AI Visibility
AI Visibility Mentions, Citations & Sentiment
Context Engine
Creative Generation
+ 46 more unique features
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