Grow vs Looker
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Grow offers fewer features (16 vs 46) and fewer integrations (7 vs 27). Starting price: Grow at Contact Sales vs Looker at $70/mo. Grow has 14 unique features while Looker has 44 unique features, with 2 features in common.
| Grow | Looker | |
|---|---|---|
| Category | Business Intelligence | Business Intelligence |
| Total Features | 16 | 46 |
| AI-Powered Features | 1 | 0 |
| Starting Price | Contact Sales | $70/mo |
| Pricing Tiers | 0 | 3 |
| Integrations | 7 | 27 |
| Shared Features | 2 | |
| Shared Integrations | 6 | |
| Data Quality | 50% | 73% |
Feature Comparison by Category
Access Control (2 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Permissions Management | ||
| Unlimited Users |
Administration (0 vs 2)
| Feature | Grow | Looker |
|---|---|---|
| Query History | ||
| Query Limit Management |
Analytics (0 vs 4)
| Feature | Grow | Looker |
|---|---|---|
| Explores | ||
| Filters | ||
| SQL Runner | ||
| Usage Insights |
Automation (1 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Data Automation |
Collaboration (1 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Collaboration | ||
| Collaborations |
Compliance (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Audit Logging |
Core Platform (2 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Full-Stack BI | ||
| No-Code Platform |
Customization (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Themes |
Data Governance (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Data Lineage |
Data Integration (1 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Data Connection |
Data Management (1 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Datagroups | ||
| Datasets |
Data Modeling (0 vs 2)
| Feature | Grow | Looker |
|---|---|---|
| Derived Tables | ||
| LookML |
Data Preparation (1 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| ETL (Extract, Transform, Load) |
Data Processing (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Scheduled Queries |
Data Storage (1 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Data Warehousing |
Deployment (1 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| TV Mode |
Development (0 vs 3)
| Feature | Grow | Looker |
|---|---|---|
| Extension Framework | ||
| Query Validator | ||
| Version Control |
Documentation (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Data Dictionary |
Export (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| PDF Export |
Extensions (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Marketplace |
Governance (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Content Moderation |
Integration (0 vs 4)
| Feature | Grow | Looker |
|---|---|---|
| API | ||
| Actions Framework | ||
| Embedded Analytics | ||
| Webhooks |
Mobile (1 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Mobile App |
Monitoring (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Alerts |
Notifications (2 vs 0)
| Feature | Grow | Looker |
|---|---|---|
| Alerts | ||
| Scheduled Email Updates |
Organization (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Folders & Spaces |
Performance (0 vs 4)
| Feature | Grow | Looker |
|---|---|---|
| Caching | ||
| Incremental PDT | ||
| Model Performance | ||
| Persistent Derived Tables |
Quality Assurance (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Content Validator |
Reporting (0 vs 1)
| Feature | Grow | Looker |
|---|---|---|
| Scheduled Reports |
Security (0 vs 6)
| Feature | Grow | Looker |
|---|---|---|
| Data Governance | ||
| Explores Permissions | ||
| Folders Permissions | ||
| RBAC | ||
| Row Level Security | ||
| Single Sign-On |
Visualization (2 vs 6)
| Feature | Grow | Looker |
|---|---|---|
| Custom Visualizations | ||
| Dashboard Tiles | ||
| Dashboards | ||
| Data Visualization | ||
| Drill Down | ||
| Looks | ||
| Parametrized Looks | ||
| Smart Builder |
Unique Features
Only in Grow (14)
Permissions Management
Unlimited Users
Data Automation
Collaboration
Full-Stack BI
No-Code Platform
Data Connection
Datasets
ETL (Extract, Transform, Load)
Data Warehousing
TV Mode
Scheduled Email Updates
Data Visualization
Smart Builder
Only in Looker (44)
Query History
Query Limit Management
Explores
Filters
SQL Runner
Usage Insights
Collaborations
Audit Logging
Themes
Data Lineage
Datagroups
Derived Tables
LookML
Scheduled Queries
Extension Framework
Query Validator
Version Control
Data Dictionary
PDF Export
Marketplace
+ 24 more unique features
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