Google Forms vs SmartSurvey

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Google Forms offers fewer features (0 vs 102) and fewer integrations (0 vs 11). Starting price: Google Forms at Contact Sales vs SmartSurvey at $90/mo. Google Forms has 0 unique features while SmartSurvey has 102 unique features, with 0 features in common.

Google FormsSmartSurvey
CategorySurvey & FeedbackSurvey & Feedback
Total Features0102
AI-Powered Features08
Starting PriceContact Sales$90/mo
Pricing Tiers06
Integrations011
Shared Features0
Shared Integrations0
Data Quality20%95%

Feature Comparison by Category

AI (0 vs 3)

FeatureGoogle FormsSmartSurvey
AI-Powered Survey Creation
Sentiment Analysis
SmartAssist

Accessibility (0 vs 1)

FeatureGoogle FormsSmartSurvey
WCAG 2.2 AA Accessibility

Analysis (0 vs 11)

FeatureGoogle FormsSmartSurvey
Advanced Individual Response Analysis
Basic Statistics
Cross Tabulation
Data Filtering
Individual Response Analysis
Open-text Analysis
Reputation Management
TURF Analysis
Text Analysis and Word Clouds
Thematic Analysis
Trend Analysis

Automation (0 vs 2)

FeatureGoogle FormsSmartSurvey
Conditional Email Triggers
Scheduled Exports

Collaboration (0 vs 7)

FeatureGoogle FormsSmartSurvey
Case Management
Multi-user Accounts
Multiple Admins
Shared Branded Assets
Shared Templates
Survey Sharing
User Permissions

Compliance (0 vs 8)

FeatureGoogle FormsSmartSurvey
CCPA Compliance
Custom DPAs and Contracts
Cyber Essentials Plus
GDPR Compliance
HIPAA Compliance
ISO27001 Certification
Infosec Due Diligence
NHS DSPT Compliance

Core (0 vs 9)

FeatureGoogle FormsSmartSurvey
Advanced Logic and Branching
Mobile-Friendly Surveys
Multimedia Support
Question Libraries
Question Types
Save and Continue Later
Searchable Dropdown
Survey Builder
Survey Templates

Customization (0 vs 3)

FeatureGoogle FormsSmartSurvey
Custom Branding
Custom CSS
White Label Surveys

Data (0 vs 3)

FeatureGoogle FormsSmartSurvey
Response Management
Smart Lookup
Survey Data Management

Distribution (0 vs 15)

FeatureGoogle FormsSmartSurvey
Consumer Panels
Contact List Management
Email Distribution
Offline Surveys and Kiosk Mode
Paper and Manual Completes
Question Embedded Emails
Response Quotas
SMS Distribution
Social Media Sharing
Survey Expiry and End Dates
Survey Pop-ups
Tracking Links
Web Embed
Web Link Distribution
Website Exit Surveys

Integration (0 vs 4)

FeatureGoogle FormsSmartSurvey
API Data Extract
API Integration
CRM Integration
PowerBI Integration

Localization (0 vs 3)

FeatureGoogle FormsSmartSurvey
Auto-translate Responses
Auto-translate Surveys
Multi-language Support

Logic (0 vs 6)

FeatureGoogle FormsSmartSurvey
Carry-forward Responses
Display Logic
Question Randomization
Question Validation
Scoring
Skip Logic

Personalization (0 vs 2)

FeatureGoogle FormsSmartSurvey
Default Answers and Pre-population
Piping and Variables

Professional Services (0 vs 1)

FeatureGoogle FormsSmartSurvey
Managed Services

Reporting (0 vs 8)

FeatureGoogle FormsSmartSurvey
Advanced Chart Types
Chart Customization
Dashboards
Export Functionality
Export to SPSS
Print Responses
Real-time Reports
White-label Shareable Reports

Security (0 vs 11)

FeatureGoogle FormsSmartSurvey
BOT Protection
Custom Password Policies
IP Blocking and Geo-Restriction
Prevent Search Engine Indexing
SCIM User Provisioning
SSL/TLS Encryption
SSO (Single Sign On)
Survey Password Protection
Two-Factor Authentication
UK Data Storage
User Security Logs

Support (0 vs 5)

FeatureGoogle FormsSmartSurvey
Dedicated Customer Success Manager
Live Chat Support
Phone Support
Support Tickets
Training Sessions

Unique Features

Only in Google Forms (0)

Only in SmartSurvey (102)

WCAG 2.2 AA Accessibility
AI-Powered Survey Creation
Sentiment Analysis
SmartAssist
Advanced Individual Response Analysis
Basic Statistics
Cross Tabulation
Data Filtering
Individual Response Analysis
Open-text Analysis
Reputation Management
Text Analysis and Word Clouds
Thematic Analysis
Trend Analysis
TURF Analysis
Conditional Email Triggers
Scheduled Exports
Case Management
Multi-user Accounts
Multiple Admins

+ 82 more unique features

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