Gong vs Instantly
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Gong offers fewer features (39 vs 52) and more integrations (28 vs 5). Starting price: Gong at $75/mo vs Instantly at $37/mo. Gong has 39 unique features while Instantly has 52 unique features, with 0 features in common.
| Gong | Instantly | |
|---|---|---|
| Category | Sales Intelligence | Sales Intelligence |
| Total Features | 39 | 52 |
| AI-Powered Features | 23 | 11 |
| Starting Price | $75/mo | $37/mo |
| Pricing Tiers | 4 | 12 |
| Integrations | 28 | 5 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 70% | 90% |
Feature Comparison by Category
AI (0 vs 10)
| Feature | Gong | Instantly |
|---|---|---|
| AI Calling | ||
| AI Content Writer | ||
| AI Custom Reply Labels | ||
| AI Email Writer Agent | ||
| AI Inbox Manager | ||
| AI Prompt Personalization | ||
| AI Spintax | ||
| Access to Multiple LLMs | ||
| Custom LLM API Key | ||
| Instantly Web Researcher Agent |
Analytics (6 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Account Intelligence | ||
| Conversation Intelligence | ||
| Deal Intelligence | ||
| Revenue Impact Analytics | ||
| Sentiment Analysis | ||
| Win/Loss Analysis |
Automation (1 vs 5)
| Feature | Gong | Instantly |
|---|---|---|
| Advanced Scheduling | ||
| Advanced Sequences | ||
| Email Automation | ||
| Opportunity Stage Automation | ||
| Out-Of-Office Automation | ||
| Salesflows |
CRM (0 vs 5)
| Feature | Gong | Instantly |
|---|---|---|
| Advanced Opportunities | ||
| Detailed Lead View | ||
| Master Inbox | ||
| Tasks & Follow-Ups | ||
| Website Visitors Tracking |
Coaching (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Coaching Insights |
Communication (1 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Email Tracking | ||
| SMS |
Community (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Private Community |
Compliance (3 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Audit Logs | ||
| Compliance Recording | ||
| Data Retention Policies |
Content (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Smart Clip Generation |
Content Optimization (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Spam Word Checker |
Customer Success (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Customer Success Intelligence |
Customization (2 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Custom Fields & Metadata | ||
| Custom Trackers |
Data Enrichment (0 vs 4)
| Feature | Gong | Instantly |
|---|---|---|
| Full Profile Enrichment | ||
| Job Posting & News Enrichment | ||
| Technology & Funding Enrichment | ||
| Waterfall Work Email Enrichment |
Data Management (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Global Block List |
Data Validation (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Email Verification |
Deliverability (0 vs 5)
| Feature | Gong | Instantly |
|---|---|---|
| Email Deliverability Tools | ||
| Email Warmup | ||
| Private Deliverability Network | ||
| Reputation Protection & Bounce Detection | ||
| SISR System |
Email Management (0 vs 3)
| Feature | Gong | Instantly |
|---|---|---|
| Sending Domain Purchase | ||
| Unibox | ||
| Unlimited Email Accounts |
Forecasting (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Forecast Accuracy |
Guidance (2 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Deal Guidance | ||
| Next Best Action |
Integration (2 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| API Access | ||
| Webhook Integration |
Integrations (0 vs 2)
| Feature | Gong | Instantly |
|---|---|---|
| API & Webhooks | ||
| CRM Integrations |
Intelligence (2 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Competitor Intelligence | ||
| Expansion Intelligence |
Knowledge Management (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Talk Track Library |
Lead Database (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| B2B Lead Database |
Lead Management (0 vs 2)
| Feature | Gong | Instantly |
|---|---|---|
| Advanced Lead Filters | ||
| SuperSearch |
Meeting Analysis (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Meeting Insights |
Mobile (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Mobile App |
Optimization (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| A/B Testing |
Prediction (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Churn Prediction |
Productivity (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Automatic Notetaking |
Quality Management (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Scorecard Management |
Recording (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Call Recording & Transcription |
Reporting (2 vs 4)
| Feature | Gong | Instantly |
|---|---|---|
| Advanced & Team Reporting | ||
| Campaign Pipeline Analytics | ||
| Email & Account Analytics | ||
| Executive Briefing | ||
| Leads & Campaigns Reporting | ||
| Manager Dashboards |
Resources (0 vs 2)
| Feature | Gong | Instantly |
|---|---|---|
| Community AI Templates | ||
| Sales Accelerator |
Sales Enablement (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Sales Plays |
Scoring (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Engagement Scoring |
Search (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Call Search |
Security (2 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Advanced Permissions | ||
| Single Sign-On |
Support (0 vs 2)
| Feature | Gong | Instantly |
|---|---|---|
| Dedicated Account Manager | ||
| Shared Slack Channel |
Team Management (0 vs 1)
| Feature | Gong | Instantly |
|---|---|---|
| Team Collaboration |
Timeline (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Activity Timeline |
Training (1 vs 0)
| Feature | Gong | Instantly |
|---|---|---|
| Library of Examples |
Unique Features
Only in Gong (39)
Account Intelligence
Conversation Intelligence
Deal Intelligence
Revenue Impact Analytics
Sentiment Analysis
Win/Loss Analysis
Opportunity Stage Automation
Coaching Insights
Email Tracking
Audit Logs
Compliance Recording
Data Retention Policies
Smart Clip Generation
Customer Success Intelligence
Custom Fields & Metadata
Custom Trackers
Forecast Accuracy
Deal Guidance
Next Best Action
API Access
+ 19 more unique features
Only in Instantly (52)
Access to Multiple LLMs
AI Calling
AI Content Writer
AI Custom Reply Labels
AI Email Writer Agent
AI Inbox Manager
AI Prompt Personalization
AI Spintax
Custom LLM API Key
Instantly Web Researcher Agent
Advanced Scheduling
Advanced Sequences
Email Automation
Out-Of-Office Automation
Salesflows
SMS
Private Community
Spam Word Checker
Advanced Opportunities
Detailed Lead View
+ 32 more unique features
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