FullStory vs Triple Whale
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
FullStory offers fewer features (45 vs 68) and more integrations (28 vs 6). Starting price: FullStory at $99/mo vs Triple Whale at $179/mo. FullStory has 44 unique features while Triple Whale has 67 unique features, with 1 features in common.
| FullStory | Triple Whale | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 45 | 68 |
| AI-Powered Features | 5 | 12 |
| Starting Price | $99/mo | $179/mo |
| Pricing Tiers | 3 | 7 |
| Integrations | 28 | 6 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 73% | 90% |
Feature Comparison by Category
Alerts & Notifications (0 vs 1)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Email Notifications |
Analytics (17 vs 16)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Anomaly Detection | ||
| Behavioral Flows | ||
| Benchmarks | ||
| Cohort Analysis | ||
| Creative Analytics | ||
| Custom Events | ||
| Custom Metric Builder | ||
| Dashboards | ||
| Device & Browser Data | ||
| Heatmaps | ||
| Influencer & Affiliate Analysis | ||
| Inventory & Profitability Analysis | ||
| Marketing Channel Performance Tracking | ||
| Mouse Trail Visualization | ||
| Page Speed Monitoring |
Artificial Intelligence (0 vs 11)
| Feature | FullStory | Triple Whale |
|---|---|---|
| AI Visibility | ||
| AI Visibility Mentions, Citations & Sentiment | ||
| Context Engine | ||
| Creative Generation | ||
| Custom AI Model Tuning | ||
| Custom Agents | ||
| Forecasting | ||
| Moby AI | ||
| Moby Agents | ||
| Moby Chat | ||
| Multi-LLM Support |
Attribution & Measurement (0 vs 7)
| Feature | FullStory | Triple Whale |
|---|---|---|
| First and Last-Click Attribution | ||
| GeoLift Incrementality Testing | ||
| Marketing Mix Modeling | ||
| Multi-Touch Attribution | ||
| Tailored Attribution & Measurement Modeling | ||
| Total Impact Attribution | ||
| Unified Measurement |
Automation (0 vs 3)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Ad Platform Controls | ||
| Automated Sequences | ||
| Scheduled Report Automations |
Collaboration (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Team Collaboration |
Compatibility (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Browser Compatibility |
Configuration (2 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Multi-Environment Support | ||
| Recording Controls |
Conversion Optimization (4 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| A/B Test Integration | ||
| Conversion Goals | ||
| Form Analytics | ||
| Funnel Analysis |
Customer Intelligence (0 vs 1)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Post-Purchase Survey |
Dashboard (0 vs 2)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Founders Dash | ||
| Summary Board |
Data Activation (0 vs 4)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Audience Syncing | ||
| Reverse ETL | ||
| Sonar Optimize | ||
| Sonar Send |
Data Management (2 vs 4)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Bi-Directional Data Warehouse Syncing | ||
| Data Export | ||
| Data Platform | ||
| Data Retention Policy | ||
| Flexible Data Warehouse & Custom Integrations | ||
| Google Sheets & CSV Export |
Debugging (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Console Logs |
Deployment (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| On-Premise Deployment |
Error Monitoring (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Error Tracking |
Integration (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| API Access |
Marketing (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Attribution Tracking |
Mobile (2 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Mobile App Analytics | ||
| Touch Gesture Tracking |
Monitoring (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Alerts & Notifications |
Performance (2 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Network Monitoring | ||
| Performance Metrics |
Platform (0 vs 1)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Mobile App |
Reporting (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Custom Reports |
Reporting & Analytics (0 vs 6)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Business Intelligence Layer | ||
| Custom Boards through SQL | ||
| Email Reports | ||
| Multi-Store Reporting | ||
| No-Code Dashboard Builder | ||
| SQL Editor |
Security (4 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Audit Logs | ||
| Privacy Controls | ||
| Role-Based Access Control | ||
| SSO & SAML |
Security & Compliance (0 vs 1)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Enterprise Security and Compliance |
Support & Training (0 vs 10)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Enterprise Customer Success Manager | ||
| Implementation Specialist | ||
| Priority Support and Dedicated Success Coverage | ||
| Professional Services | ||
| Project Management and Scoping | ||
| SLA-Backed Performance & Uptime Guarantees | ||
| Strategic Consulting | ||
| Strategic Quarterly Business Reviews | ||
| Weekly Product Training Sessions | ||
| White-Glove Data Strategy & Migration |
Tracking & Attribution (0 vs 1)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Triple Pixel |
User Experience (2 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| Replay Playback Speed | ||
| Session Playback Speed Control |
User Research (1 vs 0)
| Feature | FullStory | Triple Whale |
|---|---|---|
| User Feedback Integration |
Unique Features
Only in FullStory (44)
Anomaly Detection
Behavioral Flows
Custom Events
Dashboards
Device & Browser Data
Heatmaps
Mouse Trail Visualization
Predictive Analytics
Rage Click Detection
Search Sessions
Segment Audiences
Session Replay
Session Search with AI
Session Timeline
Trend Analysis
User Profiles
Team Collaboration
Browser Compatibility
Multi-Environment Support
Recording Controls
+ 24 more unique features
Only in Triple Whale (67)
Email Notifications
Benchmarks
Creative Analytics
Custom Metric Builder
Influencer & Affiliate Analysis
Inventory & Profitability Analysis
Marketing Channel Performance Tracking
Page Speed Monitoring
Path & Funnel Analysis
Product Analytics
RFM Segmentation
Sales Performance Tracking
Segmentation Builder
Site Search Analytics
Subscription Data
Web Analytics
AI Visibility
AI Visibility Mentions, Citations & Sentiment
Context Engine
Creative Generation
+ 47 more unique features
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