Follow Up Boss vs Kustomer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Follow Up Boss offers more features (60 vs 52) and more integrations (10 vs 0). Starting price: Follow Up Boss at $69/mo vs Kustomer at $25/mo. Follow Up Boss has 60 unique features while Kustomer has 52 unique features, with 0 features in common.
| Follow Up Boss | Kustomer | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 60 | 52 |
| AI-Powered Features | 5 | 21 |
| Starting Price | $69/mo | $25/mo |
| Pricing Tiers | 3 | 5 |
| Integrations | 10 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (5 vs 14)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| 2-Way Message Translation | ||
| AI Agent Studio | ||
| AI Agents for Customers | ||
| AI Agents for Reps | ||
| AI Evaluations & Conversation Safeguards | ||
| AI Generated Insights | ||
| AI Profiles | ||
| AI Prompt Automation Builder | ||
| AI Summaries | ||
| External Sources for AI | ||
| FUB AI | ||
| Predictive Lead Prioritization | ||
| Search Assistant | ||
| Smart Messages | ||
| Smart Summaries |
Agent Tools (0 vs 1)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Agent Service |
Alerts (1 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Lead and Activity Notifications |
Analytics (1 vs 6)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Conversations & Customer Reports | ||
| Data Explorer | ||
| Email Open & Click Tracking | ||
| Observability Assistant | ||
| Reporting & Analytics | ||
| SLA Management | ||
| Team Pulse - Real Time Supervision |
Automation (7 vs 5)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Action Plan Sharing Library | ||
| Action Plans | ||
| Advanced Lead Distribution | ||
| Automated Actions | ||
| Automated Task Assignment | ||
| Automatic Call Logging | ||
| Automations Assistant | ||
| Business Rules & Customer Workflows | ||
| First to Claim Lead Distribution | ||
| Lead Distribution | ||
| Workflows | ||
| Workflows Assistant |
Collaboration (6 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Collaborate with Lenders | ||
| Collaborators | ||
| Mentions | ||
| Shared Inboxes/Ring Groups | ||
| Team Collaboration | ||
| Team Inboxes |
Communication (11 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Batch Emailing | ||
| Call Recordings | ||
| Call Transferring | ||
| Calling Feature | ||
| Company Number for Texting | ||
| Email & Text Templates | ||
| Individual Agent Numbers | ||
| Instant Text | ||
| Integrated Dialer | ||
| Two-Way Texting | ||
| Unlimited Calling & Texting |
Core (2 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Lead Management | ||
| Mobile App |
Core Platform (0 vs 5)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Brands Support | ||
| CRM | ||
| Conversation Timeline | ||
| Custom Attributes | ||
| Custom Objects & Tasks |
Customer Experience (0 vs 2)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Proactive Service | ||
| Self-Service |
Developer Tools (0 vs 2)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| API | ||
| Webhooks |
Engagement (1 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Automated Drip Engagement |
Integration (6 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Automatically Import Leads | ||
| Calendar Sync | ||
| Import Database from Any CRM | ||
| Lead Source Connections | ||
| Open Platform | ||
| Two-Way Email Sync |
Knowledge Management (0 vs 2)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Knowledge Base | ||
| Knowledge Base Assistant |
Lead Management (1 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Manually Add Leads |
Localization (0 vs 1)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Multi-Language Support |
Messaging (0 vs 1)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| WhatsApp Business Integration |
Omnichannel (0 vs 2)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Kustomer Voice | ||
| Omnichannel Messaging |
Organization (6 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Calendar Appointments | ||
| Daily Hotsheet | ||
| Deal Tracking | ||
| File Storage | ||
| Smart Lists | ||
| Teams Within Teams |
Platform (0 vs 1)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Integrations |
Reporting (4 vs 0)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Advanced Reporting | ||
| Agent Activity Reporting | ||
| Call Reporting | ||
| Lead Source Reporting |
Security (0 vs 7)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Custom Permission Sets | ||
| Data Masking | ||
| Google and Microsoft Authentication | ||
| HIPAA Enabled Subscription | ||
| SAML Single Sign On | ||
| SCIM | ||
| Security & Compliance |
Social Media (0 vs 2)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| Facebook Integration | ||
| Instagram Integration |
Support (9 vs 1)
| Feature | Follow Up Boss | Kustomer |
|---|---|---|
| 24/7 Phone & Email Support | ||
| Customer Success Manager | ||
| Dedicated Success Manager | ||
| Enhanced Onboarding | ||
| Enhanced Support & Training | ||
| Help Connecting Lead Sources | ||
| Help Importing Contacts | ||
| Personalized Onboarding | ||
| Priority Support | ||
| Setup & Training |
Unique Features
Only in Follow Up Boss (60)
FUB AI
Predictive Lead Prioritization
Smart Messages
Smart Summaries
Suggested Tasks
Lead and Activity Notifications
Email Open & Click Tracking
Action Plan Sharing Library
Action Plans
Advanced Lead Distribution
Automated Task Assignment
Automatic Call Logging
First to Claim Lead Distribution
Lead Distribution
Collaborate with Lenders
Collaborators
Mentions
Shared Inboxes/Ring Groups
Team Collaboration
Team Inboxes
+ 40 more unique features
Only in Kustomer (52)
Agent Service
2-Way Message Translation
AI Agent Studio
AI Agents for Customers
AI Agents for Reps
AI Evaluations & Conversation Safeguards
AI Generated Insights
AI Profiles
AI Prompt Automation Builder
AI Summaries
External Sources for AI
Search Assistant
Suggested Responses and Next Steps
Team Assistant
Writing Enhancement Tools
Conversations & Customer Reports
Data Explorer
Observability Assistant
Reporting & Analytics
SLA Management
+ 32 more unique features
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