Fathom Analytics vs Triple Whale
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Fathom Analytics offers fewer features (39 vs 68). Starting price: Fathom Analytics at $15/mo vs Triple Whale at $179/mo. Fathom Analytics has 38 unique features while Triple Whale has 67 unique features, with 1 features in common.
| Fathom Analytics | Triple Whale | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 39 | 68 |
| AI-Powered Features | 0 | 12 |
| Starting Price | $15/mo | $179/mo |
| Pricing Tiers | 11 | 7 |
| Integrations | 6 | 6 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 90% |
Feature Comparison by Category
Account Management (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Multiple Sites per Account |
Alerts & Notifications (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Email Notifications |
Analytics (0 vs 16)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Benchmarks | ||
| Cohort Analysis | ||
| Creative Analytics | ||
| Custom Metric Builder | ||
| Influencer & Affiliate Analysis | ||
| Inventory & Profitability Analysis | ||
| Marketing Channel Performance Tracking | ||
| Page Speed Monitoring | ||
| Path & Funnel Analysis | ||
| Product Analytics | ||
| RFM Segmentation | ||
| Sales Performance Tracking | ||
| Segmentation Builder | ||
| Site Search Analytics | ||
| Subscription Data |
Artificial Intelligence (0 vs 11)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| AI Visibility | ||
| AI Visibility Mentions, Citations & Sentiment | ||
| Context Engine | ||
| Creative Generation | ||
| Custom AI Model Tuning | ||
| Custom Agents | ||
| Forecasting | ||
| Moby AI | ||
| Moby Agents | ||
| Moby Chat | ||
| Multi-LLM Support |
Attribution & Measurement (0 vs 7)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| First and Last-Click Attribution | ||
| GeoLift Incrementality Testing | ||
| Marketing Mix Modeling | ||
| Multi-Touch Attribution | ||
| Tailored Attribution & Measurement Modeling | ||
| Total Impact Attribution | ||
| Unified Measurement |
Automation (0 vs 3)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Ad Platform Controls | ||
| Automated Sequences | ||
| Scheduled Report Automations |
Collaboration (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Dashboard Sharing |
Configuration (4 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Allowed Domains | ||
| Country Blocking | ||
| IP Blocking | ||
| Site Settings |
Customer Intelligence (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Post-Purchase Survey |
Dashboard (0 vs 2)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Founders Dash | ||
| Summary Board |
Data Activation (0 vs 4)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Audience Syncing | ||
| Reverse ETL | ||
| Sonar Optimize | ||
| Sonar Send |
Data Management (4 vs 4)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| 100% Data Ownership | ||
| Bi-Directional Data Warehouse Syncing | ||
| Data Platform | ||
| Flexible Data Warehouse & Custom Integrations | ||
| Forever Data Retention | ||
| Google Sheets & CSV Export | ||
| One Click Exports | ||
| Unlimited Data Exports |
Data Migration (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Google Analytics Importer |
Data Quality (2 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Bot & Spam Filtering | ||
| Humans Only Filter |
Infrastructure (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise-Grade Infrastructure |
Integration (3 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| API Access | ||
| New Google Search Console Integration | ||
| SPA Mode |
Performance (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Lightweight Script |
Platform (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Mobile App |
Privacy (4 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Cookie-Free Tracking | ||
| EU Data Isolation | ||
| GDPR Compliance | ||
| Privacy-First Data |
Reliability (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Handle Traffic Spikes |
Reporting (9 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| All Sites View | ||
| Dashboard | ||
| Details View | ||
| Email Reports | ||
| Instant Filters | ||
| Live Visitors | ||
| Real-time Metrics | ||
| Site Totals | ||
| Unlimited Email Reports |
Reporting & Analytics (0 vs 6)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Business Intelligence Layer | ||
| Custom Boards through SQL | ||
| Email Reports | ||
| Multi-Store Reporting | ||
| No-Code Dashboard Builder | ||
| SQL Editor |
Security & Compliance (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise Security and Compliance |
Setup (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Quick Setup |
Support (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Email Support |
Support & Training (0 vs 10)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise Customer Success Manager | ||
| Implementation Specialist | ||
| Priority Support and Dedicated Success Coverage | ||
| Professional Services | ||
| Project Management and Scoping | ||
| SLA-Backed Performance & Uptime Guarantees | ||
| Strategic Consulting | ||
| Strategic Quarterly Business Reviews | ||
| Weekly Product Training Sessions | ||
| White-Glove Data Strategy & Migration |
Tracking (4 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Event Conversions | ||
| Event Tracking | ||
| Multi-Domain Tracking | ||
| UTMs & Campaigns |
Tracking & Attribution (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Triple Pixel |
User Experience (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Dark Mode |
Unique Features
Only in Fathom Analytics (38)
Multiple Sites per Account
Dashboard Sharing
Allowed Domains
Country Blocking
IP Blocking
Site Settings
100% Data Ownership
Forever Data Retention
One Click Exports
Unlimited Data Exports
Google Analytics Importer
Bot & Spam Filtering
Humans Only Filter
Enterprise-Grade Infrastructure
API Access
New Google Search Console Integration
SPA Mode
Lightweight Script
Cookie-Free Tracking
EU Data Isolation
+ 18 more unique features
Only in Triple Whale (67)
Email Notifications
Benchmarks
Cohort Analysis
Creative Analytics
Custom Metric Builder
Influencer & Affiliate Analysis
Inventory & Profitability Analysis
Marketing Channel Performance Tracking
Page Speed Monitoring
Path & Funnel Analysis
Product Analytics
RFM Segmentation
Sales Performance Tracking
Segmentation Builder
Site Search Analytics
Subscription Data
Web Analytics
AI Visibility
AI Visibility Mentions, Citations & Sentiment
Context Engine
+ 47 more unique features
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