Fathom Analytics vs Triple Whale
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Fathom Analytics offers fewer features (39 vs 68) and fewer integrations (5 vs 6). Starting price: Fathom Analytics at $15/mo vs Triple Whale at $179/mo. Fathom Analytics has 38 unique features while Triple Whale has 67 unique features, with 1 features in common.
| Fathom Analytics | Triple Whale | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 39 | 68 |
| AI-Powered Features | 0 | 12 |
| Starting Price | $15/mo | $179/mo |
| Pricing Tiers | 11 | 7 |
| Integrations | 5 | 6 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 90% |
Feature Comparison by Category
Alerts & Notifications (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Email Notifications |
Analytics (0 vs 16)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Benchmarks | ||
| Cohort Analysis | ||
| Creative Analytics | ||
| Custom Metric Builder | ||
| Influencer & Affiliate Analysis | ||
| Inventory & Profitability Analysis | ||
| Marketing Channel Performance Tracking | ||
| Page Speed Monitoring | ||
| Path & Funnel Analysis | ||
| Product Analytics | ||
| RFM Segmentation | ||
| Sales Performance Tracking | ||
| Segmentation Builder | ||
| Site Search Analytics | ||
| Subscription Data |
Artificial Intelligence (0 vs 11)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| AI Visibility | ||
| AI Visibility Mentions, Citations & Sentiment | ||
| Context Engine | ||
| Creative Generation | ||
| Custom AI Model Tuning | ||
| Custom Agents | ||
| Forecasting | ||
| Moby AI | ||
| Moby Agents | ||
| Moby Chat | ||
| Multi-LLM Support |
Attribution & Measurement (0 vs 7)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| First and Last-Click Attribution | ||
| GeoLift Incrementality Testing | ||
| Marketing Mix Modeling | ||
| Multi-Touch Attribution | ||
| Tailored Attribution & Measurement Modeling | ||
| Total Impact Attribution | ||
| Unified Measurement |
Automation (0 vs 3)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Ad Platform Controls | ||
| Automated Sequences | ||
| Scheduled Report Automations |
Collaboration (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Dashboard Sharing |
Configuration (6 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Allowed Domains | ||
| Country Blocking | ||
| IP Blocking | ||
| Multi-Domain Support | ||
| Multiple Sites Per Account | ||
| Site Settings |
Customer Intelligence (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Post-Purchase Survey |
Dashboard (0 vs 2)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Founders Dash | ||
| Summary Board |
Data Activation (0 vs 4)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Audience Syncing | ||
| Reverse ETL | ||
| Sonar Optimize | ||
| Sonar Send |
Data Management (4 vs 4)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Bi-Directional Data Warehouse Syncing | ||
| Data Platform | ||
| Flexible Data Warehouse & Custom Integrations | ||
| Forever Data Retention | ||
| Google Analytics Importer | ||
| Google Sheets & CSV Export | ||
| One Click Exports | ||
| Unlimited Data Exports |
Data Quality (2 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Bot and Spam Filtering | ||
| Humans Only Filtering |
Integration (2 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| API Access | ||
| SPA Mode |
Partnership (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Affiliate Program |
Performance (2 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise-Grade Infrastructure | ||
| Lightweight Script |
Platform (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Mobile App |
Privacy (6 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| 100% Data Ownership | ||
| Cookie-Free Tracking | ||
| EU Data Isolation | ||
| GDPR Compliance | ||
| No Cookie Banners | ||
| Privacy-First Design |
Reporting (9 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| All Sites View | ||
| Dashboard | ||
| Details View | ||
| Email Reports | ||
| Instant Filters | ||
| Live Visitors | ||
| Real-time Metrics | ||
| Site Totals | ||
| Unlimited Email Reports |
Reporting & Analytics (0 vs 6)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Business Intelligence Layer | ||
| Custom Boards through SQL | ||
| Email Reports | ||
| Multi-Store Reporting | ||
| No-Code Dashboard Builder | ||
| SQL Editor |
Security & Compliance (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise Security and Compliance |
Setup (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Quick Setup |
Support (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Email Support |
Support & Training (0 vs 10)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Enterprise Customer Success Manager | ||
| Implementation Specialist | ||
| Priority Support and Dedicated Success Coverage | ||
| Professional Services | ||
| Project Management and Scoping | ||
| SLA-Backed Performance & Uptime Guarantees | ||
| Strategic Consulting | ||
| Strategic Quarterly Business Reviews | ||
| Weekly Product Training Sessions | ||
| White-Glove Data Strategy & Migration |
Tracking (3 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Event Conversions | ||
| Event Tracking | ||
| UTMs & Campaigns |
Tracking & Attribution (0 vs 1)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Triple Pixel |
User Interface (1 vs 0)
| Feature | Fathom Analytics | Triple Whale |
|---|---|---|
| Dark Mode |
Unique Features
Only in Fathom Analytics (38)
Dashboard Sharing
Allowed Domains
Country Blocking
IP Blocking
Multi-Domain Support
Multiple Sites Per Account
Site Settings
Forever Data Retention
Google Analytics Importer
One Click Exports
Unlimited Data Exports
Bot and Spam Filtering
Humans Only Filtering
API Access
SPA Mode
Affiliate Program
Enterprise-Grade Infrastructure
Lightweight Script
100% Data Ownership
Cookie-Free Tracking
+ 18 more unique features
Only in Triple Whale (67)
Email Notifications
Benchmarks
Cohort Analysis
Creative Analytics
Custom Metric Builder
Influencer & Affiliate Analysis
Inventory & Profitability Analysis
Marketing Channel Performance Tracking
Page Speed Monitoring
Path & Funnel Analysis
Product Analytics
RFM Segmentation
Sales Performance Tracking
Segmentation Builder
Site Search Analytics
Subscription Data
Web Analytics
AI Visibility
AI Visibility Mentions, Citations & Sentiment
Context Engine
+ 47 more unique features
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