Emma vs Mailgun
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 37) and more integrations (1 vs 0). Starting price: Emma at $99/mo vs Mailgun at $15/mo. Emma has 57 unique features while Mailgun has 37 unique features, with 0 features in common.
| Emma | Mailgun | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 37 |
| AI-Powered Features | 3 | 1 |
| Starting Price | $99/mo | $15/mo |
| Pricing Tiers | 4 | 5 |
| Integrations | 1 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 70% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| AI Assistant |
API (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| RESTful Email API |
Accessibility (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| ADA/EAA Compliant Emails |
Administration (18 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 6)
| Feature | Emma | Mailgun |
|---|---|---|
| Bounce Classification | ||
| Comparative Reporting | ||
| Email Logs | ||
| Email Tracking & Analytics | ||
| Engagement-Based Email Review | ||
| Link Tracking | ||
| Message Retention | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 2)
| Feature | Emma | Mailgun |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Email Parsing | ||
| Inbound Routing | ||
| Multiple Starting Points | ||
| Unlimited Automation |
Content (0 vs 2)
| Feature | Emma | Mailgun |
|---|---|---|
| Email Templates | ||
| Recipient Variables |
Core (0 vs 3)
| Feature | Emma | Mailgun |
|---|---|---|
| Custom Sending Domains | ||
| Email Sending | ||
| SMTP Servers |
Deliverability (0 vs 4)
| Feature | Emma | Mailgun |
|---|---|---|
| Dedicated IP Pools | ||
| Dedicated IP Warm Up | ||
| Inbox Placement Testing | ||
| Reputation Monitoring |
Design (5 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Integration (1 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| API Access | ||
| Webhooks |
List Management (0 vs 3)
| Feature | Emma | Mailgun |
|---|---|---|
| Email List Management | ||
| Mailing Lists | ||
| Suppression Management |
Marketing (7 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Optimization (0 vs 2)
| Feature | Emma | Mailgun |
|---|---|---|
| Mailgun Optimize | ||
| Send Time Optimization |
Organization (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| Subaccounts |
Performance (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| Rapid Fire SLAs |
Personalization (1 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Marketing Calendar |
Quality Assurance (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| Email Preview & Inspection |
Reliability (0 vs 1)
| Feature | Emma | Mailgun |
|---|---|---|
| Guaranteed Uptime SLA |
Security (0 vs 5)
| Feature | Emma | Mailgun |
|---|---|---|
| API Keys | ||
| Authentication Protocols | ||
| Multi-user Access | ||
| SAML SSO | ||
| User Management & Roles |
Subscription Management (1 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Testing (3 vs 0)
| Feature | Emma | Mailgun |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Validation (0 vs 3)
| Feature | Emma | Mailgun |
|---|---|---|
| Email Validation | ||
| Email Validation API | ||
| List Health Preview |
Unique Features
Only in Emma (57)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 37 more unique features
Only in Mailgun (37)
ADA/EAA Compliant Emails
Bounce Classification
Email Logs
Email Tracking & Analytics
Engagement-Based Email Review
Link Tracking
Message Retention
RESTful Email API
Email Parsing
Inbound Routing
Email Templates
Recipient Variables
Custom Sending Domains
Email Sending
SMTP Servers
Dedicated IP Pools
Dedicated IP Warm Up
Inbox Placement Testing
Reputation Monitoring
Webhooks
+ 17 more unique features
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