Emma vs GMass
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Emma offers more features (57 vs 41) and fewer integrations (1 vs 4). Starting price: Emma at $99/mo vs GMass at $29.95/mo. Emma has 56 unique features while GMass has 40 unique features, with 1 features in common.
| Emma | GMass | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 57 | 41 |
| AI-Powered Features | 3 | 4 |
| Starting Price | $99/mo | $29.95/mo |
| Pricing Tiers | 4 | 13 |
| Integrations | 1 | 4 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 80% |
Feature Comparison by Category
AI (1 vs 3)
| Feature | Emma | GMass |
|---|---|---|
| AI Assistant | ||
| AI Template Builder | ||
| ChatGPT Integration | ||
| SpinMax - AI Spintax Generator |
Administration (18 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (3 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (3 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Automation (5 vs 7)
| Feature | Emma | GMass |
|---|---|---|
| Automatic Follow-up Emails | ||
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Custom Sending Order | ||
| Multiple Starting Points | ||
| Reply Management | ||
| Schedule Mass Emails | ||
| Strict Day Count Between Follow-ups | ||
| Triggered Emails | ||
| Unlimited Auto Follow-up Stages | ||
| Unlimited Automation |
CRM (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Google Sheets CRM |
Collaboration (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Fast Reply Management |
Core Functionality (0 vs 2)
| Feature | Emma | GMass |
|---|---|---|
| Mass Emails in Gmail | ||
| Personalization |
Deliverability (0 vs 9)
| Feature | Emma | GMass |
|---|---|---|
| Block Handling Settings | ||
| ColdSMTP Server | ||
| Delivery Routes | ||
| Email List Verification | ||
| Inbox Rotation (MultiSend) | ||
| Instant SMTP Approvals | ||
| Multiple SMTP Servers | ||
| Real-time SPF Checks | ||
| Spam Solver |
Design (5 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Integration (1 vs 2)
| Feature | Emma | GMass |
|---|---|---|
| API Access | ||
| Mail Merge with Google Sheets |
List Management (0 vs 3)
| Feature | Emma | GMass |
|---|---|---|
| Dynamic Lists | ||
| Email List Builder | ||
| Unsubscribe File Upload |
Marketing (7 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Monitoring (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Real-time Sending Speed Monitor |
Notifications (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| text.email - Email-to-SMS Alerts |
Optimization (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| A/B Testing |
Organization (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Template Management |
Personalization (1 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Countdown Timer | ||
| Dynamic Content |
Planning (1 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Marketing Calendar |
Reporting (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Email Reporting & Analytics |
Scheduling (0 vs 2)
| Feature | Emma | GMass |
|---|---|---|
| Campaign Daily End Time | ||
| Default Timezone Setting |
Segmentation (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Behavior-based Campaigns |
Subscription Management (1 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| Emma Central Subscription Center |
Support (8 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (0 vs 1)
| Feature | Emma | GMass |
|---|---|---|
| Team Unsubscribe and Bounce Management |
Testing (3 vs 0)
| Feature | Emma | GMass |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Tracking (0 vs 3)
| Feature | Emma | GMass |
|---|---|---|
| Custom Tracking Links with SSL | ||
| Improved Open Rate Tracking | ||
| Instant Reply and Bounce Detection |
Unique Features
Only in Emma (56)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 36 more unique features
Only in GMass (40)
AI Template Builder
ChatGPT Integration
SpinMax - AI Spintax Generator
Automatic Follow-up Emails
Custom Sending Order
Reply Management
Schedule Mass Emails
Strict Day Count Between Follow-ups
Triggered Emails
Unlimited Auto Follow-up Stages
Fast Reply Management
Mass Emails in Gmail
Personalization
Google Sheets CRM
Block Handling Settings
ColdSMTP Server
Delivery Routes
Email List Verification
Inbox Rotation (MultiSend)
Instant SMTP Approvals
+ 20 more unique features
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