EmailOctopus vs Emma
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
EmailOctopus offers fewer features (22 vs 57) and more integrations (2 vs 1). Starting price: EmailOctopus at $9/mo vs Emma at $99/mo. EmailOctopus has 21 unique features while Emma has 56 unique features, with 1 features in common.
| EmailOctopus | Emma | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 22 | 57 |
| AI-Powered Features | 1 | 3 |
| Starting Price | $9/mo | $99/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 2 | 1 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 80% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | EmailOctopus | Emma |
|---|---|---|
| AI Assistant |
Administration (0 vs 18)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (0 vs 3)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Comparative Reporting | ||
| Real-Time Reporting | ||
| Trends Reporting |
Audience (0 vs 3)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Audience Management (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Tags and Segmentation |
Automation (2 vs 5)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| Powerful Automations | ||
| Scheduled Campaigns | ||
| Unlimited Automation |
Branding (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Remove EmailOctopus Branding |
Compliance (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| GDPR Compliance |
Data Collection (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Subscriber Fields |
Deliverability (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Inbox Placement Expertise |
Design (0 vs 5)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Save Email Rows |
Developer Tools (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Powerful API |
Email Design (3 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Drag-and-drop Editor | ||
| HTML Email Templates | ||
| Unique Templates |
Email Marketing (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Engaging Campaigns |
Integration (0 vs 1)
| Feature | EmailOctopus | Emma |
|---|---|---|
| API Access |
Integrations (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Integrations |
Lead Generation (2 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Effective Forms | ||
| Landing Pages |
Marketing (0 vs 7)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Personalization (1 vs 1)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Dynamic Content | ||
| Personalization |
Planning (0 vs 1)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Marketing Calendar |
Reporting (3 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Forever Reports | ||
| Intuitive Reports | ||
| Real-time Stats |
Segmentation (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Behavioral Targeting |
Subscription Management (0 vs 1)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Emma Central Subscription Center |
Support (1 vs 8)
| Feature | EmailOctopus | Emma |
|---|---|---|
| 1:1 Onboarding Support | ||
| Customer Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (1 vs 0)
| Feature | EmailOctopus | Emma |
|---|---|---|
| Unlimited Users |
Testing (0 vs 3)
| Feature | EmailOctopus | Emma |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in EmailOctopus (21)
Tags and Segmentation
Powerful Automations
Scheduled Campaigns
Remove EmailOctopus Branding
GDPR Compliance
Subscriber Fields
Inbox Placement Expertise
Powerful API
Drag-and-drop Editor
HTML Email Templates
Unique Templates
Engaging Campaigns
Integrations
Effective Forms
Personalization
Forever Reports
Intuitive Reports
Real-time Stats
Behavioral Targeting
Customer Support
+ 1 more unique features
Only in Emma (56)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 36 more unique features
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