Elastic vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Elastic offers fewer features (20 vs 120) and fewer integrations (10 vs 18). Starting price: Elastic at Contact Sales vs Matomo at $29/mo. Elastic has 19 unique features while Matomo has 119 unique features, with 1 features in common.
| Elastic | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 20 | 120 |
| AI-Powered Features | 10 | 0 |
| Starting Price | Contact Sales | $29/mo |
| Pricing Tiers | 7 | 4 |
| Integrations | 10 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 75% | 95% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Agentic AI | ||
| Jina Embedding Models |
API (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | Elastic | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Agentic AI (1 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Agent Builder |
Alerts (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Custom Alerts |
Automation (1 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Elastic Workflows |
Community (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Public Roadmap |
Compliance (1 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| FedRamp Compliance |
Conversion Tracking (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Elastic | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Server Log Import |
Data Management (0 vs 5)
| Feature | Elastic | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Data Warehouse Connector |
Deployment (3 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Elastic Cloud Hosted | ||
| Elastic Cloud Serverless | ||
| Self-managed Deployment |
Development (0 vs 2)
| Feature | Elastic | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Open Marketplace |
Infrastructure (1 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Multi-cloud Support |
Installation (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Fast Installation |
Integration (0 vs 4)
| Feature | Elastic | Matomo |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Observability (2 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| AutoOps | ||
| Elastic Observability |
Open Source (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (1 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| GPU-Accelerated Vector Search | ||
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | Elastic | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (0 vs 20)
| Feature | Elastic | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (0 vs 2)
| Feature | Elastic | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Search (4 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| AI and Machine Learning Enabled Search | ||
| Cross Project Search | ||
| Elasticsearch | ||
| Search AI Platform |
Security (3 vs 2)
| Feature | Elastic | Matomo |
|---|---|---|
| Audit Log | ||
| Bring Your Own Key | ||
| Elastic Security | ||
| Security Focus | ||
| Traffic Filtering |
Segmentation (0 vs 2)
| Feature | Elastic | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | Elastic | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Elastic | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Elastic | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Elastic | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
Transparency (1 vs 0)
| Feature | Elastic | Matomo |
|---|---|---|
| Public Roadmap |
User Experience (0 vs 2)
| Feature | Elastic | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Elastic (19)
Agent Builder
Agentic AI
Jina Embedding Models
Elastic Workflows
FedRamp Compliance
Elastic Cloud Hosted
Elastic Cloud Serverless
Self-managed Deployment
Multi-cloud Support
AutoOps
Elastic Observability
GPU-Accelerated Vector Search
AI and Machine Learning Enabled Search
Cross Project Search
Elasticsearch
Search AI Platform
Bring Your Own Key
Elastic Security
Traffic Filtering
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
Server Log Import
+ 99 more unique features
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