Datawrapper vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Datawrapper offers fewer features (36 vs 120) and fewer integrations (1 vs 18). Starting price: Datawrapper at $599/mo vs Matomo at $29/mo. Datawrapper has 35 unique features while Matomo has 119 unique features, with 1 features in common.
| Datawrapper | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 36 | 120 |
| AI-Powered Features | 0 | 0 |
| Starting Price | $599/mo | $29/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 1 | 18 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Accessibility (2 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Accessible Design by Default | ||
| Color Check |
Administration (0 vs 7)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Custom Alerts |
Collaboration (4 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Comments and Notifications | ||
| Real-time Collaboration | ||
| Shared Archive and Folders | ||
| Team Folder Organization |
Community (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Public Roadmap |
Conversion Tracking (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 4)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Annotations and Overlays | ||
| Community Themes | ||
| Custom Dimensions | ||
| Custom Fonts | ||
| Custom Logo Upload | ||
| Custom Themes | ||
| Custom Variables | ||
| Fine-grained Customization |
Data Export (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Server Log Import |
Data Management (1 vs 5)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| IP Exclusion | ||
| SQL Data Access | ||
| Smart Versioning | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Data Warehouse Connector |
Deployment (1 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Self-hosting |
Design (4 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Dark Mode | ||
| Professional Typography and Layout | ||
| Responsive Design | ||
| Smart Default Design |
Development (0 vs 2)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Training Videos |
Export (2 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| PDF and SVG Export | ||
| PNG Export |
Extensibility (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Fast Installation |
Integration (1 vs 4)
| Feature | Datawrapper | Matomo |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| PowerPoint Integration | ||
| Report Embedding |
Marketing (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| A/B Testing Platform |
Organization (1 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Multi-team Organization Setup |
Performance (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (2 vs 12)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Private Charts by Default | ||
| Referrer Anonymization | ||
| Tracking-free | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Publishing (3 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| One-click Publishing | ||
| Permanent Chart Hosting | ||
| Web Embed |
Quality (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (0 vs 20)
| Feature | Datawrapper | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (0 vs 2)
| Feature | Datawrapper | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (6 vs 2)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Audit Log | ||
| European Data Hosting | ||
| GDPR Compliance | ||
| ISO 27001 Certification | ||
| Independent Security Audits | ||
| Permission Management | ||
| Security Focus | ||
| Single-Sign-On (SSO) |
Segmentation (0 vs 2)
| Feature | Datawrapper | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Datawrapper | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | Datawrapper | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 2)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Responsive Preview | ||
| Session Recording | ||
| Step-based Workflow |
Visualization (3 vs 0)
| Feature | Datawrapper | Matomo |
|---|---|---|
| Chart Creation | ||
| Map Creation | ||
| Table Creation |
Unique Features
Only in Datawrapper (35)
Accessible Design by Default
Color Check
Comments and Notifications
Real-time Collaboration
Shared Archive and Folders
Team Folder Organization
Annotations and Overlays
Custom Fonts
Custom Themes
Fine-grained Customization
Smart Versioning
Self-hosting
Dark Mode
Professional Typography and Layout
Responsive Design
Smart Default Design
PDF and SVG Export
PNG Export
PowerPoint Integration
Multi-team Organization Setup
+ 15 more unique features
Only in Matomo (119)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 99 more unique features
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