Copper vs DealerBuilt
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Copper offers more features (61 vs 25) and more integrations (18 vs 4). Starting price: Copper at $12/mo vs DealerBuilt at Contact Sales. Copper has 61 unique features while DealerBuilt has 25 unique features, with 0 features in common.
| Copper | DealerBuilt | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 61 | 25 |
| AI-Powered Features | 5 | 3 |
| Starting Price | $12/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 18 | 4 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 50% |
Feature Comparison by Category
AI (3 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| AI Digital Assistant | ||
| AI Email Re-writer | ||
| AI Email Template Generator | ||
| Contact & Teammate Suggestions |
Admin (5 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Data Import & Export | ||
| Multi-currency | ||
| Sign in with Google | ||
| Single Sign-On (Okta) | ||
| Team Permissions |
Analytics (0 vs 2)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Data Aggregation | ||
| ROI Analysis |
Automation (4 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Feedback Requests | ||
| Pipeline Automations | ||
| Task & Workflow Automation | ||
| Workflow Automation |
CRM (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| CRM (Customer Relationship Management) |
Collaboration (3 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Activity Feed | ||
| Global Activity Feed | ||
| Team Collaboration |
Communication (1 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| SMS Logging |
Communications (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Telephony Solutions |
Compliance (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Data Ownership & Exit Rights |
Core Platform (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| DMS (Dealership Management System) |
Customer Engagement (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Consumer Engagement |
Customization (2 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Custom Fields | ||
| Remove Copper Branding |
Data Management (1 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Contact Enrichment |
Document Management (2 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Contracts & Proposals | ||
| Document Management | ||
| File Uploading |
Email Marketing (8 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Bulk Email | ||
| Email Automation | ||
| Email Click Tracking | ||
| Email Open Tracking | ||
| Email Series | ||
| Email Series & Automation | ||
| Email Templates & Merge Fields | ||
| Rekindle Emails |
F&I Operations (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| F&I eSignature & Laser Forms |
Integration (10 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| API & Embedded Integration SDK | ||
| Chrome Extension | ||
| Gmail Integration | ||
| Google Calendar Sync | ||
| Google Contact Sync | ||
| Google Drive Integration | ||
| Google Sheets & Looker Studio Integration | ||
| Google Workspace Integration | ||
| LinkedIn Integration | ||
| Zapier Integration |
Integrations (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Open Partner Model |
Inventory Management (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Parts & Vehicle Inventory Scanning |
Lead Generation (3 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Business Card Scanning | ||
| Contact Forms |
Marketing Analytics (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Real-Time Marketing Intelligence |
Mobile (1 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Mobile App |
Payment (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Payment Processing |
Platform Architecture (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Flexible, Modular Architecture |
Pricing (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Named User Pricing Model |
Productivity (2 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Notes, Activities & Tasks | ||
| Reminders |
Project Management (3 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Customizable Project Pipelines | ||
| Project Management | ||
| Project Pipeline Templates |
Reporting (5 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Activity Report | ||
| Custom Reports | ||
| Pipeline Reports | ||
| Reporting | ||
| Revenue Tracking |
Sales Management (4 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Customizable Sales Pipelines | ||
| Deal Management | ||
| Sales Pipeline Templates | ||
| Sales Pipelines |
Sales Tools (0 vs 2)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Equity Calculator | ||
| Variable Operations (Desking Tools) |
Security (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Fraud Prevention |
Service Operations (0 vs 5)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Intelligent Dispatch | ||
| Mobile Check-In | ||
| Online Scheduling | ||
| Reconditioning Tools | ||
| Service Pricing Guides |
Support (2 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Personal Onboarding | ||
| Premium Support |
Task Management (1 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Tasks |
Templates (1 vs 0)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Templates |
Workflow Automation (0 vs 1)
| Feature | Copper | DealerBuilt |
|---|---|---|
| Workflow Management |
Unique Features
Only in Copper (61)
Data Import & Export
Multi-currency
Sign in with Google
Single Sign-On (Okta)
Team Permissions
AI Email Re-writer
AI Email Template Generator
Contact & Teammate Suggestions
Feedback Requests
Pipeline Automations
Task & Workflow Automation
Workflow Automation
Activity Feed
Global Activity Feed
Team Collaboration
SMS Logging
Custom Fields
Remove Copper Branding
Contact Enrichment
Contracts & Proposals
+ 41 more unique features
Only in DealerBuilt (25)
AI Digital Assistant
Data Aggregation
ROI Analysis
Telephony Solutions
Data Ownership & Exit Rights
DMS (Dealership Management System)
CRM (Customer Relationship Management)
Consumer Engagement
Document Management
F&I eSignature & Laser Forms
Open Partner Model
Parts & Vehicle Inventory Scanning
Real-Time Marketing Intelligence
Payment Processing
Flexible, Modular Architecture
Named User Pricing Model
Equity Calculator
Variable Operations (Desking Tools)
Fraud Prevention
Intelligent Dispatch
+ 5 more unique features
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