ConvertKit vs Emma
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
ConvertKit offers fewer features (41 vs 57) and more integrations (25 vs 1). Starting price: ConvertKit at $25/mo vs Emma at $99/mo. ConvertKit has 37 unique features while Emma has 53 unique features, with 4 features in common.
| ConvertKit | Emma | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Total Features | 41 | 57 |
| AI-Powered Features | 0 | 3 |
| Starting Price | $25/mo | $99/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 25 | 1 |
| Shared Features | 4 | |
| Shared Integrations | 0 | |
| Data Quality | 71% | 80% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | ConvertKit | Emma |
|---|---|---|
| AI Assistant |
Administration (0 vs 18)
| Feature | ConvertKit | Emma |
|---|---|---|
| Activity Dashboard | ||
| Approvals Dashboard | ||
| Asset Sharing | ||
| Audience Sharing | ||
| Brand Controls | ||
| Brand Manager | ||
| Contact View Across Subaccounts | ||
| Custom User Permissions | ||
| Internal Sending Subaccounts | ||
| Limited Template & Campaign Sharing | ||
| Private Branding | ||
| Single Sign-On | ||
| Style Guide | ||
| Subaccount Categories | ||
| Subject and Preheader Locking |
Analytics (5 vs 3)
| Feature | ConvertKit | Emma |
|---|---|---|
| Analytics Dashboard | ||
| Comparative Reporting | ||
| Email Performance Reports | ||
| Form Analytics | ||
| Real-Time Reporting | ||
| Subscriber Growth Report | ||
| Subscriber Lifecycle Tracking | ||
| Trends Reporting |
Audience (0 vs 3)
| Feature | ConvertKit | Emma |
|---|---|---|
| Segmentation | ||
| Smart Segment | ||
| Subscription Management |
Audience Management (3 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Segment & Tag | ||
| Subscriber Management | ||
| Subscriber Preferences |
Automation (2 vs 5)
| Feature | ConvertKit | Emma |
|---|---|---|
| Automation Builder | ||
| Branching Points | ||
| Custom Event-Driven Automations | ||
| Multiple Starting Points | ||
| Subscriber Automation Rules | ||
| Tag-Based Automation | ||
| Unlimited Automation |
Branding (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Custom Domain |
Commerce (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Commerce Integration |
Community (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Creator Network |
Compliance (3 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Double Opt-In | ||
| GDPR Compliance | ||
| Unsubscribe Management |
Content Management (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Content Calendar |
Creator Tools (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Creator Profile |
Data Management (2 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Bulk Email Import | ||
| Subscriber Export |
Deliverability (2 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Email Deliverability | ||
| Spam Testing |
Design (1 vs 5)
| Feature | ConvertKit | Emma |
|---|---|---|
| Asset Library | ||
| Code Your Own Emails | ||
| Drag and Drop Email Editor | ||
| Email Template Gallery | ||
| Responsive Design | ||
| Save Email Rows |
Developer Tools (2 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| API Access | ||
| Webhook Support |
Email Marketing (6 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Broadcast Emails | ||
| Broadcast History | ||
| Email Editor | ||
| Email Scheduling | ||
| Email Sequences | ||
| Email Templates |
Integration (0 vs 1)
| Feature | ConvertKit | Emma |
|---|---|---|
| API Access |
Landing Pages (2 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Landing Page Editor | ||
| Landing Pages |
Lead Generation (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Subscriber Forms |
Marketing (0 vs 7)
| Feature | ConvertKit | Emma |
|---|---|---|
| Email Campaigns | ||
| Email Scheduling | ||
| Landing Pages | ||
| SMS | ||
| Signup Forms | ||
| Smart Send | ||
| Unlimited Email Sending |
Mobile (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Mobile App |
Monetization (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Affiliate Program |
Optimization (1 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| A/B Testing |
Personalization (1 vs 1)
| Feature | ConvertKit | Emma |
|---|---|---|
| Conditional Content | ||
| Dynamic Content |
Planning (0 vs 1)
| Feature | ConvertKit | Emma |
|---|---|---|
| Marketing Calendar |
Subscription Management (0 vs 1)
| Feature | ConvertKit | Emma |
|---|---|---|
| Emma Central Subscription Center |
Support (1 vs 8)
| Feature | ConvertKit | Emma |
|---|---|---|
| 1:1 Onboarding Support | ||
| Deliverability Support | ||
| Email Support | ||
| Help Center | ||
| In-App Support | ||
| Phone Support | ||
| Priority Support | ||
| Training Videos |
Team Management (2 vs 0)
| Feature | ConvertKit | Emma |
|---|---|---|
| Role-Based Permissions | ||
| Team Collaboration |
Testing (0 vs 3)
| Feature | ConvertKit | Emma |
|---|---|---|
| A/B Content Split Testing | ||
| A/B Subject Line Split Testing | ||
| Pre-Send Email Testing |
Unique Features
Only in ConvertKit (37)
Analytics Dashboard
Email Performance Reports
Form Analytics
Subscriber Growth Report
Subscriber Lifecycle Tracking
Segment & Tag
Subscriber Management
Subscriber Preferences
Subscriber Automation Rules
Tag-Based Automation
Custom Domain
Commerce Integration
Creator Network
Double Opt-In
GDPR Compliance
Unsubscribe Management
Content Calendar
Creator Profile
Bulk Email Import
Subscriber Export
+ 17 more unique features
Only in Emma (53)
Activity Dashboard
Approvals Dashboard
Asset Sharing
Audience Sharing
Brand Controls
Brand Manager
Contact View Across Subaccounts
Custom User Permissions
Internal Sending Subaccounts
Limited Template & Campaign Sharing
Private Branding
Single Sign-On
Style Guide
Subaccount Categories
Subject and Preheader Locking
Template Folder Sharing
Tiered Account Structure
User Permissions
AI Assistant
Comparative Reporting
+ 33 more unique features
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