CleverTap vs SendPulse
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
CleverTap offers fewer features (47 vs 92) and more integrations (30 vs 10). Starting price: CleverTap at $499/mo vs SendPulse at $8/mo. CleverTap has 46 unique features while SendPulse has 91 unique features, with 1 features in common.
| CleverTap | SendPulse | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 47 | 92 |
| AI-Powered Features | 3 | 0 |
| Starting Price | $499/mo | $8/mo |
| Pricing Tiers | 5 | 7 |
| Integrations | 30 | 10 |
| Shared Features | 1 | |
| Shared Integrations | 4 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
Administration (3 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Role-Based Access Control | ||
| Team Collaboration | ||
| White Label Option |
Analytics (14 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Attribution Modeling | ||
| Cohort Analysis | ||
| Cross-Device Tracking | ||
| Custom Reports | ||
| Event Tracking | ||
| Funnel Analysis | ||
| Mobile Analytics | ||
| Mobile Analytics Heatmaps | ||
| Predictive Analytics | ||
| Real-Time Dashboard | ||
| Retention Analytics | ||
| Server-Side Tracking | ||
| User Profiles | ||
| Web Analytics |
Automation (3 vs 6)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Automation 360 | ||
| Behavioral Triggering | ||
| Data Filters | ||
| Email Validation in Automation | ||
| Event-Triggered Flows | ||
| Journey Orchestration | ||
| Marketing Automation | ||
| Priority Time Sending | ||
| Ready-Made Automated Flows |
CRM (0 vs 6)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Automatic Deal Creation | ||
| CRM Integrations | ||
| CRM Sales Pipeline | ||
| Contact Cards | ||
| Customer Communication Hub | ||
| Team Collaboration in CRM |
Campaign Management (2 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Delivery Optimization | ||
| Frequency Capping |
Chatbots (0 vs 10)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Automated Flow Builder | ||
| Chatbot Builder | ||
| Chatbot Subscriber Segmentation | ||
| Facebook Chatbots | ||
| Instagram Chatbots | ||
| Live Chat | ||
| Subscription Widgets | ||
| Viber Chatbots | ||
| WhatsApp Business API | ||
| WhatsApp Campaigns and Chatbots |
Collaboration (0 vs 1)
| Feature | CleverTap | SendPulse |
|---|---|---|
| User Access Levels |
Commerce (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| In-App Commerce |
Compliance (2 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Audit Logs | ||
| Privacy Management |
Content (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Content Management |
Course Builder (0 vs 7)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Course Builder Drag-and-Drop | ||
| Course Learning Progress Tracking | ||
| Course Management | ||
| Knowledge Monetization | ||
| LMS Platform | ||
| Online Course Builder | ||
| Student Communication |
Data Management (3 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Customer Data Platform | ||
| Data Import/Export | ||
| Universal ID Management |
Developer Tools (2 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| API Access | ||
| Webhook Support |
Email (0 vs 19)
| Feature | CleverTap | SendPulse |
|---|---|---|
| A/B Testing | ||
| AMP Emails | ||
| Dedicated IP Addresses | ||
| Drag-and-Drop Email Builder | ||
| Email Marketing | ||
| Email Personalization | ||
| Email Segmentation | ||
| Email Templates | ||
| Email Verifier | ||
| Resend Unopened Emails | ||
| SMTP High Sending Speed | ||
| SMTP Reports | ||
| SMTP Service | ||
| SMTP Statistics | ||
| SMTP Unsubscribed Users List |
Engagement (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Surveys & Feedback |
Integration (2 vs 2)
| Feature | CleverTap | SendPulse |
|---|---|---|
| API and Webhooks | ||
| Audience Sync | ||
| Data Warehouse Integration | ||
| Integration with CRM and CMS |
Localization (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Multi-Language Support |
Marketing (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Loyalty Programs |
Messaging (4 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Email Campaigns | ||
| In-App Messaging | ||
| Push Notifications | ||
| SMS Marketing |
Mobile (0 vs 4)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Automation 360 Mobile App | ||
| Education by SendPulse Mobile App | ||
| Mobile App | ||
| SendPulse Chatbots App |
Notifications (0 vs 5)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Offline Notifications | ||
| Web Push Automated Flows | ||
| Web Push Developer API | ||
| Web Push Notifications | ||
| Web Push Personalization and Segmentation |
Personalization (2 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| AI-Powered Recommendations | ||
| Dynamic Personalization |
Pop-ups (0 vs 6)
| Feature | CleverTap | SendPulse |
|---|---|---|
| NPS Survey Widget | ||
| Pop-up A/B Testing | ||
| Pop-up Statistics | ||
| Pop-up Templates | ||
| Pop-ups | ||
| Social Media Widget |
Reporting (0 vs 2)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Automation Statistics | ||
| Email Statistics |
SMS (0 vs 14)
| Feature | CleverTap | SendPulse |
|---|---|---|
| SMS API and Integrations | ||
| SMS Automated Flows | ||
| SMS Personalization | ||
| SMS Scheduling | ||
| SMS Sender Name | ||
| SMS Service | ||
| SMS Statistics | ||
| SMS Subscription Forms | ||
| SMS Trigger and Bulk Messages | ||
| SMS Unsubscribe Links | ||
| Viber Campaigns | ||
| Viber Extended Character Support | ||
| Viber Message Lifetime | ||
| Viber Resend via SMS |
Security (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Two-Factor Authentication |
Support (0 vs 3)
| Feature | CleverTap | SendPulse |
|---|---|---|
| 24/7 Customer Support | ||
| Demo Service | ||
| Knowledge Base |
Targeting (2 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Push Segmentation Rules | ||
| Segmentation |
Templates (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Push Template Library |
Testing (1 vs 0)
| Feature | CleverTap | SendPulse |
|---|---|---|
| A/B Testing |
Website Builder (0 vs 7)
| Feature | CleverTap | SendPulse |
|---|---|---|
| Bio Link Page | ||
| Landing Pages | ||
| Online Stores | ||
| Payment Systems Integration | ||
| Pre-Designed Website Templates | ||
| Website Analytics and SEO | ||
| Website Drag-and-Drop Builder |
Unique Features
Only in CleverTap (46)
Role-Based Access Control
Team Collaboration
White Label Option
Attribution Modeling
Cohort Analysis
Cross-Device Tracking
Custom Reports
Event Tracking
Funnel Analysis
Mobile Analytics
Mobile Analytics Heatmaps
Predictive Analytics
Real-Time Dashboard
Retention Analytics
Server-Side Tracking
User Profiles
Web Analytics
Behavioral Triggering
Journey Orchestration
Marketing Automation
+ 26 more unique features
Only in SendPulse (91)
Automation 360
Data Filters
Email Validation in Automation
Event-Triggered Flows
Priority Time Sending
Ready-Made Automated Flows
Automated Flow Builder
Chatbot Builder
Chatbot Subscriber Segmentation
Facebook Chatbots
Instagram Chatbots
Live Chat
Subscription Widgets
Viber Chatbots
WhatsApp Business API
WhatsApp Campaigns and Chatbots
User Access Levels
Course Builder Drag-and-Drop
Course Learning Progress Tracking
Course Management
+ 71 more unique features
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