Capsule CRM vs Lofty
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Capsule CRM offers more features (62 vs 38) and more integrations (14 vs 0). Starting price: Capsule CRM at Free vs Lofty at Contact Sales. Capsule CRM has 61 unique features while Lofty has 37 unique features, with 1 features in common.
| Capsule CRM | Lofty | |
|---|---|---|
| Category | CRM | CRM |
| Total Features | 62 | 38 |
| AI-Powered Features | 4 | 11 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 5 | 4 |
| Integrations | 14 | 0 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 70% |
Feature Comparison by Category
AI (4 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| AI Business Enrichment | ||
| AI Contact Enrichment | ||
| AI Pipeline Generator | ||
| AI Summaries | ||
| Agentic AI Workflows | ||
| Lofty AI Copilot |
Administration (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Customizable Org Structure |
Advertising (0 vs 3)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Ads by Zip Code | ||
| Ads for Your Sphere | ||
| Brand Advertising |
Analytics (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Reporting |
Automation (5 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Automation | ||
| Marketing Automation | ||
| Project Automation | ||
| Sales Automation | ||
| Task Automation | ||
| Workflow Automations |
Branding (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Agent Subdomains |
CRM (0 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| AI-Powered CRM | ||
| Contact/Lead Limit |
Communication (0 vs 3)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Basic Dialer | ||
| Email/Mass Email/Auto Email | ||
| Text/Mass Text/Auto Text |
Connectivity (5 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| API Access | ||
| Premium Integrations | ||
| Website Form Lead Capture | ||
| Zapier Integration | ||
| iOS & Android Mobile App |
Contact Management (5 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Attach Files | ||
| Auto-enriched Profiles | ||
| Contact Management | ||
| Full Text Search | ||
| Import Contacts |
Customization (9 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Custom Activity Types | ||
| Custom Branding | ||
| Custom Fields | ||
| Custom Lists | ||
| Custom Lost Reasons | ||
| Custom Milestones | ||
| Custom Tags | ||
| Custom Titles | ||
| Mail Drop Box | ||
| White Label |
Email Tools (5 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Email Sending | ||
| Email Templates | ||
| Gmail Integration | ||
| Outlook Integration | ||
| Shared Inbox |
Integrations (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| External Listing Widget |
Lead Generation (0 vs 3)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Buyer Lead Generation | ||
| Home Evaluation Page | ||
| Seller Lead Generation |
Lead Management (0 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Advanced Lead Routing | ||
| Dynamic Lead Scoring |
Listings (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Listing Tools |
Marketing (0 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| LoftyBlast | ||
| Marketing Automation |
Mobile (0 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Mobile App | ||
| Mobile Apps |
Project Management (1 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Multiple Project Boards |
Reporting (8 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Activity Reporting | ||
| Advanced Sales Reporting | ||
| Advanced Sales Reports | ||
| Export Reports | ||
| Google Data Studio | ||
| Report Filtering | ||
| Reporting Dashboards | ||
| Sales Analytics |
Sales Tools (6 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Currency Support | ||
| Kanban Visual Pipeline | ||
| Multiple Sales Pipelines | ||
| Opportunity Filtering | ||
| Pipeline Dashboard | ||
| Sales Pipeline |
Security (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Single Sign-On |
Security & Permissions (9 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Data Export | ||
| GDPR Compliance | ||
| Google Workspace Single Sign-On | ||
| Microsoft 365 Single Sign-On | ||
| Restore Deleted Records | ||
| Restrict Access to Records | ||
| Team & Access Controls | ||
| Two-factor Authentication | ||
| User Roles |
Social Media (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Social Studio |
Support (0 vs 3)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Customer Success Help Center | ||
| Dedicated Customer Success Rep | ||
| Phone & Chat Support |
Task Management (5 vs 0)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Calendar View | ||
| Repeating Tasks | ||
| Subscribe to Calendar | ||
| Task Reminder Emails | ||
| Tasks & Calendar |
Team (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Team Management |
Tools (0 vs 1)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| CMA Tool |
Training (0 vs 3)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| 1:1 Onboarding & Training | ||
| LIVE Training Classes | ||
| LIVE Webinar Onboarding |
Website (0 vs 2)
| Feature | Capsule CRM | Lofty |
|---|---|---|
| Fully Customizable Website | ||
| IDX Website |
Unique Features
Only in Capsule CRM (61)
AI Business Enrichment
AI Contact Enrichment
AI Pipeline Generator
AI Summaries
Project Automation
Sales Automation
Task Automation
Workflow Automations
API Access
iOS & Android Mobile App
Premium Integrations
Website Form Lead Capture
Zapier Integration
Attach Files
Auto-enriched Profiles
Contact Management
Full Text Search
Import Contacts
Custom Activity Types
Custom Branding
+ 41 more unique features
Only in Lofty (37)
Customizable Org Structure
Ads by Zip Code
Ads for Your Sphere
Brand Advertising
Agentic AI Workflows
Lofty AI Copilot
Reporting
Automation
Agent Subdomains
Basic Dialer
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
AI-Powered CRM
Contact/Lead Limit
White Label
External Listing Widget
Buyer Lead Generation
Home Evaluation Page
Seller Lead Generation
Advanced Lead Routing
+ 17 more unique features
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