BuzzSumo vs Sprout Social
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
BuzzSumo offers fewer features (35 vs 42) and fewer integrations (10 vs 25). Starting price: BuzzSumo at $199/mo vs Sprout Social at $249/mo. BuzzSumo has 35 unique features while Sprout Social has 42 unique features, with 0 features in common.
| BuzzSumo | Sprout Social | |
|---|---|---|
| Category | Social Media Management | Social Media Management |
| Total Features | 35 | 42 |
| AI-Powered Features | 3 | 8 |
| Starting Price | $199/mo | $249/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 10 | 25 |
| Shared Features | 0 | |
| Shared Integrations | 2 | |
| Data Quality | 85% | 71% |
Feature Comparison by Category
AI (3 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| AI Pitching Tool | ||
| Brief Generator | ||
| Content Ideas Generator |
API (2 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| API - Account API | ||
| API - Search API |
Analytics (0 vs 11)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Audience Demographics | ||
| Competitor Benchmarking | ||
| Content Performance | ||
| Conversion Attribution | ||
| Engagement Analytics | ||
| Follower Growth Tracking | ||
| Hashtag Performance | ||
| Platform Analytics | ||
| ROI Tracking | ||
| Sentiment Analysis | ||
| Social Listening |
Browser Extension (2 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Advanced Chrome Extension | ||
| Chrome Extension |
Campaign Management (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Campaign Management |
Collaboration (0 vs 3)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Activity Stream | ||
| Approval Workflows | ||
| Team Management |
Content Analysis (3 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Backlink Analyzer | ||
| Facebook Analyzer | ||
| YouTube Analyzer |
Content Creation (0 vs 2)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| AI Writing Assistant | ||
| Image Cropping |
Content Management (2 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Article Uploads | ||
| Content Library | ||
| Projects & Items |
Content Research (5 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Content Analyzer | ||
| Historical Data | ||
| Question Analyzer | ||
| Topic Explorer | ||
| Trending Feeds |
Customer Relationship Management (0 vs 2)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Contact Management | ||
| Social CRM |
Customization (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| White Label Options |
Developer Tools (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| API Access |
Engagement (0 vs 4)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Chatbot Builder | ||
| Customer Service Tools | ||
| Messaging | ||
| Unified Inbox |
Influencer Marketing (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Influencer Discovery |
Influencer Research (4 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Facebook Pages | ||
| TikTok Influencer | ||
| Twitter Influencers | ||
| YouTube Influencers |
Integration (2 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| RSS Feed Sync | ||
| Slack Integration |
Journalist Outreach (3 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Journalist Profiles | ||
| Media Database & Outreach | ||
| Media Lists |
Lead Generation (0 vs 2)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Landing Pages | ||
| Lead Capture Forms |
Mobile (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Mobile App |
Monitoring & Alerts (2 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Alerts | ||
| Monitoring |
Monitoring & Reporting (1 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Coverage Reports |
Planning (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Content Calendar View |
Premium Features (1 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Early Access To New Features |
Publishing (0 vs 8)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Best Time to Post | ||
| Hashtag Recommendations | ||
| Post Composer | ||
| Posting Templates | ||
| Social Calendar | ||
| Story Management | ||
| URL Shortening | ||
| Video Uploads |
Reporting (1 vs 2)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Custom Reports | ||
| Exports | ||
| Scheduled Reports |
SEO Tools (1 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Keyword Tool |
Safety (0 vs 1)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Brand Safety Tools |
Search & Filtering (1 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Granular Location Search |
Support (2 vs 0)
| Feature | BuzzSumo | Sprout Social |
|---|---|---|
| Priority Customer Support | ||
| Self-Serve Help Center |
Unique Features
Only in BuzzSumo (35)
AI Pitching Tool
Brief Generator
Content Ideas Generator
API - Account API
API - Search API
Advanced Chrome Extension
Chrome Extension
Backlink Analyzer
Facebook Analyzer
YouTube Analyzer
Article Uploads
Projects & Items
Content Analyzer
Historical Data
Question Analyzer
Topic Explorer
Trending Feeds
Facebook Pages
TikTok Influencer
Twitter Influencers
+ 15 more unique features
Only in Sprout Social (42)
Audience Demographics
Competitor Benchmarking
Content Performance
Conversion Attribution
Engagement Analytics
Follower Growth Tracking
Hashtag Performance
Platform Analytics
ROI Tracking
Sentiment Analysis
Social Listening
Campaign Management
Activity Stream
Approval Workflows
Team Management
AI Writing Assistant
Image Cropping
Content Library
Contact Management
Social CRM
+ 22 more unique features
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