Brevo vs Upfluence
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Brevo offers more features (95 vs 42) and more integrations (99 vs 28). Starting price: Brevo at $9/mo vs Upfluence at $99/mo. Brevo has 94 unique features while Upfluence has 41 unique features, with 1 features in common.
| Brevo | Upfluence | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 95 | 42 |
| AI-Powered Features | 9 | 18 |
| Starting Price | $9/mo | $99/mo |
| Pricing Tiers | 10 | 4 |
| Integrations | 99 | 28 |
| Shared Features | 1 | |
| Shared Integrations | 19 | |
| Data Quality | 97% | 71% |
Feature Comparison by Category
AI (7 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| AI Contact & Company Enrichment | ||
| AI Content Generator | ||
| AI Conversations Assistant | ||
| AI Data Analyst | ||
| AI Send Time Optimization | ||
| Aura AI Assistant | ||
| Predictive Segmentation |
Advertising (2 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Facebook Lead Ads Integration | ||
| Google Ads Audience Sync |
Analytics (9 vs 9)
| Feature | Brevo | Upfluence |
|---|---|---|
| Advanced Email Reporting | ||
| Audience Insights | ||
| Basic Reporting & Analytics | ||
| Campaign Benchmarking | ||
| Campaign Comparison Reports | ||
| Click Heatmaps | ||
| Conversion Tracking | ||
| Dashboards & Data Exploration | ||
| Geography & Device Reports | ||
| Google Analytics Integration | ||
| Historical Data | ||
| Influencer Scorecards | ||
| Link Tracking | ||
| Performance Analytics | ||
| ROI Calculator |
Billing (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Pay-As-You-Go Email Credits |
Branding (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Brevo Logo Removal |
CRM (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| CRM (Contact Management) |
Campaign Management (0 vs 2)
| Feature | Brevo | Upfluence |
|---|---|---|
| Campaign Management | ||
| Campaign Templates |
Communication (0 vs 3)
| Feature | Brevo | Upfluence |
|---|---|---|
| Chat Integration | ||
| Collaboration Tools | ||
| Influencer Outreach Templates |
Compliance (1 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Compliance Tools | ||
| GDPR Compliance Tools |
Contact Management (5 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| AI Segmentation | ||
| Advanced Segmentation | ||
| Contact Import & Export | ||
| Contact Lists & Tags | ||
| Contact Scoring |
Conversations (8 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Chat Ratings | ||
| Chatbot Builder | ||
| Facebook Messenger Integration | ||
| Instagram Direct Integration | ||
| Live Chat Widget | ||
| Targeted Chat Messages | ||
| Universal Inbox | ||
| Visitor Intelligence |
Customization (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Custom Branding |
Data Management (7 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Brevo Data Platform | ||
| Custom Data Integrations | ||
| Custom Objects | ||
| Data Preparation Rules | ||
| Identity Resolution | ||
| Scoring Library (RFM/LTV) | ||
| Universal Data Model |
Developer Tools (5 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| CMS Integrations | ||
| RESTful API | ||
| SDKs & Libraries | ||
| SMTP Relay | ||
| Webhooks |
Discovery (0 vs 8)
| Feature | Brevo | Upfluence |
|---|---|---|
| Advanced Segmentation | ||
| Custom Filters | ||
| Influencer Database | ||
| Influencer Discovery | ||
| Influencer Recommendations | ||
| Multi-Platform Search | ||
| Saved Searches | ||
| Trending Influencers |
Ecommerce (3 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Abandoned Cart Recovery | ||
| Ecommerce Features | ||
| Product Recommendations |
Email Marketing (7 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Dedicated IP Address | ||
| Drag & Drop Email Editor | ||
| Dynamic Content & Personalization | ||
| Email Campaigns | ||
| Email Deliverability Tools | ||
| Email Templates | ||
| HTML Email Editor |
Finance (0 vs 2)
| Feature | Brevo | Upfluence |
|---|---|---|
| Budget Tracking | ||
| Payment Management |
Integration (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| API Access |
Lead Generation (2 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Landing Pages | ||
| Signup Forms |
Loyalty (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Customer Loyalty Engine |
Management (0 vs 5)
| Feature | Brevo | Upfluence |
|---|---|---|
| Batch Operations | ||
| Content Approval Workflow | ||
| Content Calendar | ||
| Contract Management | ||
| Influencer CRM |
Marketing Automation (3 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Automation Templates | ||
| Cross-Channel Automation | ||
| Marketing Automation Workflows |
Messaging (2 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| WhatsApp Business API Integration | ||
| WhatsApp Marketing Campaigns |
Mobile (2 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Mobile Apps | ||
| Mobile Wallet Passes |
Notifications (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Real-Time Notifications |
Optimization (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| A/B Testing |
Organization (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Influencer Lists |
Platform (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Mobile App |
Push Notifications (3 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Mobile Push Notifications | ||
| Popup Notifications | ||
| Web Push Notifications |
Reporting (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Export Reports |
Research (0 vs 2)
| Feature | Brevo | Upfluence |
|---|---|---|
| Competitor Analysis | ||
| Hashtag Research |
SMS Marketing (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| SMS Marketing Campaigns |
Safety (0 vs 3)
| Feature | Brevo | Upfluence |
|---|---|---|
| Brand Safety Tools | ||
| Fraud Detection | ||
| Influencer Verification |
Sales (9 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Brevo Phone | ||
| Brevo Video Conferencing | ||
| Meetings & Scheduling | ||
| Payment Collection for Meetings | ||
| Sales Automation | ||
| Sales Pipelines | ||
| Sales Reports & Forecasting | ||
| Shared Inbox | ||
| Task Management |
Security (1 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| SSO & SAML Authentication |
Support (5 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Customer Success Manager | ||
| Deliverability Specialist Support | ||
| Email Support | ||
| Phone Support | ||
| Tailored Onboarding |
Team Collaboration (2 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Multi-Account Management | ||
| Multi-User Access |
Team Management (0 vs 1)
| Feature | Brevo | Upfluence |
|---|---|---|
| Team Collaboration |
Transactional Messaging (6 vs 0)
| Feature | Brevo | Upfluence |
|---|---|---|
| Email Template Personalization | ||
| Extended Log Retention | ||
| Inbound Email Parsing | ||
| Transactional Email (SMTP & API) | ||
| Transactional SMS | ||
| Transactional WhatsApp |
Unique Features
Only in Brevo (94)
Facebook Lead Ads Integration
Google Ads Audience Sync
AI Contact & Company Enrichment
AI Content Generator
AI Conversations Assistant
AI Data Analyst
AI Send Time Optimization
Aura AI Assistant
Predictive Segmentation
Advanced Email Reporting
Basic Reporting & Analytics
Campaign Comparison Reports
Click Heatmaps
Conversion Tracking
Dashboards & Data Exploration
Geography & Device Reports
Google Analytics Integration
Web & Event Tracking
Pay-As-You-Go Email Credits
Brevo Logo Removal
+ 74 more unique features
Only in Upfluence (41)
Audience Insights
Campaign Benchmarking
Historical Data
Influencer Scorecards
Link Tracking
Performance Analytics
ROI Calculator
Sentiment Analysis
Video Analytics
Campaign Management
Campaign Templates
Chat Integration
Collaboration Tools
Influencer Outreach Templates
Compliance Tools
Custom Branding
Custom Filters
Influencer Database
Influencer Discovery
Influencer Recommendations
+ 21 more unique features
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